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How Many Depend On Over-the-Air?
The New York Post ran a story today claiming that "22% of all viewers rely exclusively on over-the-air broadcasting for their television viewing". The National Association of Broadcasters (NAB) said that those figures jive with their tally as do those of the Government Accountability Office and the Consumers Union. The NAB has long complained about the "grossly inaccurate figures that have been repeatedly supplied by the Consumer Electronics Association" (CEA). CEA CEO, Gary Shapiro, has taken a hostile and accusing attitude towards the NAB over many issues raised in the HDTV movement, often to the bewilderment of the NAB.
The New York Post article cited an Associated Press poll conducted by Ipsos Public Affairs. The poll, with a margin of error of +/- 3.1% was conducted December 13-15 and asked 1,006 adults nationwide, "Does your household currently subscribe to cable TV or a satellite dish service like DirecTV or the Dish network?"
Responses were as follows:
Cable TV......................... 51%
Satellite TV..................... 26%
Both.............................. 1%
Neither........................... 22%
Not sure......................... -
The New York Post Article...
CABLE IS NOW HALF DIGITAL
By DON KAPLAN
December 27, 2005 -- DIGITAL cable is finally catching up.
Roughly as many people are digital cable subscribers as are old-fashioned analog subscribers, according to a new AP study.
Digital - which lets subscribers get more channels and allows cable companies to turn set-top boxes into computers capable of recording, fast forwarding, freezing live TV and offering scores of on-demand options - has, until now, lagged far behind analog cable.
Now there are nearly as many digital cable boxes as analog, the survey says - about 46 percent are digital, 52 percent are analog.
Overall, about 51 percent of those asked have cable TV. Twenty-six percent have satellite service, while 22 percent of TV owners get by on regular over-the-air television.
All this new technology means that people are spending more money on their cable bills, which now sometimes include telephone and internet service.
Overall, the majority of those asked said they are paying more than $200 a month on these communications services.
