There's something magical about the 99-cent price point. First, it was iTunes. Then Redbox followed. Now, Best Buy is joining the 'dollar store' crowd by offering selected movies at a per-night rental rate of 99 cents, through its CinemaNow service.

Information on this offer was in your Sunday newspaper Best Buy circular. (Did you toss it? Tsk, tsk...)

According to a story on the Home Media Web site, the selected titles will include The Bounty Hunter and Kick-Ass, two films that scored modest takes at the box office but certainly underperformed to studio's expectations.

CinemaNow, of course, competes directly with Netflix' 'all you can eat' flat monthly rate subscription service for streaming, and at equivalent picture quality. And BB isn't the last to jump on this ship. It will be interesting to see if consumers prefer an 'a la carte' movie menu and pricing, or the buffet-style offerings from Netflix.