Silicon Image Launches Simplay Labs and the Simplay HD(TM) T

----- HDTV Magazine Tips List -----

Rodolfo,

That's precisely why I'm saying January was too late for this particular
product. Had the testing service been available back in October of last
year, it might have been a different story.

A hardware design being frozen in December as this one was would have to
have been tested no later than October for all necessary design changes,
production scheduling etc. As it was, the AACS was finalized right about the
time they would have been shipping these(typical 6 week lead time for US
market). That means they probably made an educated guess on the final
standard, had the hardware produced, then simply waited for AACS
ratification before shipping. Had AACS been delayed any further or
significant changes been made last minute, the players wouldn't have arrived
when they did.

We agree that their cutting corners on R&D is what's biting them on the butt
today. Hopefully the Blu-ray folks are taking notes so as not to repeat the
mistake.

Bob

-----Original Message-----
From: HDTV Magazine On Behalf Of
Rodolfo La Maestra
Sent: Wednesday, May 17, 2006 5:27 PM
To: HDTV Magazine
Subject: Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing
Program

----- HDTV Magazine Tips List -----

Bob,

Actually they announced the Testing Program even before CES (Jan 3). Below
is the press release
they sent me with all the detail.

But before that date a number of manufacturers already have submitted their
equipment for testing,
Sony included, but not Toshiba (see the paragraph down the middle).

AACS and the Token was one main reason (or excuse I should say) of Toshiba's
delay, but that should
have given an opportunity window of almost 4 months to send a few units for
testing, regardless if
the HW/SW player final were ready at that time there is no excuse for
ignoring a program that mainly
helps consumers regarding compatibility of the products they buy, this shows
that Toshiba gave more
priority to be first to market than giving consumers a ready product.

This is bad PR for Toshiba as you said.

Best Regards

Rodolfo La Maestra

-----Original Message-----
From: [email protected]
Sent: Tuesday, January 03, 2006 9:02 AM
To: Rodolfo LaMaestra
Subject: Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing
Program



Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing Program,
Providing Compatibility Testing for High Definition Components

Delivers Consumers a Consistent Plug and Play Experience, Maximizes Access
to
Premium HD Content

LAS VEGAS, Jan. 3 /PRNewswire-FirstCall/ -- Silicon Image, Inc.
(Nasdaq: SIMG), a leader in the secure distribution, presentation and
storage
of high-definition content, today announced the launch of Simplay Labs, LLC
and the Simplay HD(TM) Testing Program. The Simplay HD Testing Program
provides compatibility testing for high definition (HD) consumer electronics
devices such as HDTVs, set-top boxes, audio/video (A/V) receivers and DVD
players, helping manufacturers to achieve compatibility and deliver the
highest-quality HDTV experience to consumers.

As part of today's news, Simplay Labs announced:

-- Simplay HD Testing Program and the Simplay HD(TM) logo
-- Testing service options and program participants
-- A cooperative marketing agreement with Monster Cable Products, Inc.
-- A retail marketing program with Tweeter Home Entertainment Group,
Inc.
-- Launch of the Simplay HD website for manufacturers and consumers
including a listing of the first wave of Simplay HD verified devices

Bring It Home, Plug It In
The Simplay HD Testing Program consists of device compatibility testing,
branding and education for consumers to provide them with a consistent "plug
and play" user experience and to maximize their access to premium HD
content.
The program will also educate retail channels on how to identify devices
that
are compatible and content-ready.
Replacing the PanelLink Cinema (PLC) Partners Program, the Simplay HD
Testing Program examines devices for compliance with the High-Definition
Multimedia Interface(TM) (HDMI(TM)) and High-bandwidth Digital Content
Protection (HDCP) specifications, as well as for compatibility with a suite
of
other devices that have passed the Simplay HD Testing Program. Products that
have demonstrated adherence to the Simplay HD Compatibility Test
Specification
(CTS) in testing by Simplay Labs are identified with the Simplay HD logo.
"Consumers will benefit from the Simplay HD Testing Program as it
evolves
to include an even broader suite of interoperability testing, especially as
the digital links among devices continue to grow in complexity," said Steve
Tirado, president and CEO of Silicon Image. "Over time, Simplay HD verified
products will represent the worry-free way for consumers to purchase HD
components and create the ultimate home theater experience."

Testing Service Options

Simplay HD participants have three testing service options:

-- Simplay Standard -- No annual fee, standard testing fees, standard
scheduling, and optional logo usage.
-- Simplay Preferred -- No annual fee, 25 percent discount on testing
fees, priority scheduling, logo usage, and website listing.
-- Simplay Elite -- $10,000 annual participation fee, four free tests,
25 percent discount on subsequent tests, priority scheduling, logo
usage, prominent website listing, and five hours of test support
services per product.

Initial participants in the Simplay HD Testing Program include BenQ
Corp.,
Hitachi Ltd., LG Electronics, MediaTek Inc., Mitsubishi Digital Electronics,
Pace Micro Technology PLC, Renesas Technology Corp., Samsung Electronics,
Sanyo Electric Company, Ltd., Scientific-Atlanta Inc., SerComm Corp.,
Silicon
Image, Sony Corp., Sunplus Technology Co., and TTE Corp. The program also
has
broad industry support from content providers Fox, The Walt Disney Company,
Universal Studios, and Warner Bros.
Mitsubishi Digital Electronics, Sanyo Electric Company, Ltd., Sony Corp.
and TTE Corp. (under the Thomson brand) have each submitted HDTVs for
Simplay
HD testing, ensuring that they are compatible and designed to access premium
HD content. For a complete listing of Simplay HD verified products, please
visit www.simplayhd.com.

Marketing and Retail Programs
Under the cooperative marketing agreement announced today by Simplay
Labs,
Monster Cable will use the Simplay HD Testing Program for its line of HDMI
cables. Monster will incorporate the Simplay HD logo on cables that have
passed testing and will detail the benefits of Simplay HD in its sales
collateral.
"Since our products are at the center of connecting consumer electronics
components, we want to make sure that when consumers plug their systems
together, everything just works," said Noel Lee, CEO of Monster Cable
Products, Inc. "We are happy to be a Simplay marketing partner and will work
together to ensure that consumers are getting both the highest quality
experience as well as confidence that their components work well together."
Simplay Labs and consumer electronics retailer Tweeter will be working
together to develop joint training programs for Tweeter's installers and
sales
associates, and will implement marketing programs to build consumer brand
awareness for the Simplay HD logo.
"Tweeter's new Systems Design and Engineering group was created to help
simplify the process of buying and installing home theater systems for our
customers," said Steve Samson, vice president of system design and
engineering
at Tweeter. "The compatibility testing that Simplay Labs offers CE
manufacturers gives us confidence that Simplay HD verified products will
work
seamlessly together. In working with Simplay Labs, our customers will feel
more confident about their HD component purchases."
The new Simplay HD website, www.simplayhd.com, is designed to serve as
the
consumer guide to the overall high-definition experience. In addition to
listing Simplay HD verified devices, the website offers consumers research,
a
purchasing guide, and advice on to how to configure, optimize and enjoy the
high-definition experience. Manufacturers can also download the Simplay HD
Compatibility Test Specification and obtain instructions on how to submit
products to the Simplay HD Testing Program by visiting www.simplayhd.com.

About Simplay Labs, LLC
Simplay Labs, LLC, a wholly owned subsidiary of Silicon Image, Inc.
based
in Sunnyvale, Calif., is the administrator of the Simplay HD(TM) Testing
Program. The Simplay HD Testing Program is comprised of leading consumer
electronics manufacturers and technology providers focused on delivering
fully
compatible products for consumers. As a result, consumers making home
theater
component purchases can be confident that Simplay HD verified systems are
compatible and ready to receive and play premium digital content, regardless
of manufacturer.

About Silicon Image, Inc.
Headquartered in Sunnyvale, Calif., Silicon Image, Inc. is a leader in
the
secure distribution, presentation and storage of high-definition content.
Silicon Image creates and drives industry standards for digital content
delivery such as DVI, HDMI and UDI, leveraging strategic partnerships with
global leaders in consumer electronics and personal computing. Silicon Image
offers robust, high-bandwidth semiconductors in the global PC/display,
consumer electronics and storage arenas based on its innovative digital
interconnect technology and has become one of the top ten IP licensing
vendors
in the world. For more information on Silicon Image, visit
www.siliconimage.com.

Forward-looking Statements
This news release contains forward-looking information within the
meaning
of federal securities regulations. These forward-looking statements include
statements related to the benefits of the Simplay HD Testing Program, the
expected evolution of this program, and market acceptance and evolution of
the
Simplay HD Testing Program. These forward-looking statements involve risks
and
uncertainties, including those described from time to time in Silicon
Image's
filings with the Securities and Exchange Commission (SEC) that could cause
the
actual results to differ materially from those anticipated by these forward-
looking statements. In particular, the benefits of Silicon Image products,
development plans regarding Silicon Image products, timing of new product
introductions and pricing of new products, and market acceptance and
evolution
of the Simplay HD Testing Program, may differ materially from what is
currently anticipated. In addition, see "Management's Discussion and
Analysis
of Financial Condition and Results of Operations -- Factors Affecting Future
Results" in the most recent Annual Report, Form 10-K or 10-Q filed by
Silicon
Image with the SEC. Silicon Image assumes no obligation to update this
forward-looking information.

SOURCE Silicon Image, Inc.
-0- 01/03/2006
/CONTACT: media, Kasey Holman, Media Relations, +1-408-616-4192, or
[email protected], or investors, Gloria Lee, Investor Relations
Manager, +1-408-962-4282, or fax, +1-408-830-9531, or
[email protected], both of Silicon Image, Inc./
/Web site: http://www.simplayhd.com/
/Web site: http://www.siliconimage.com/
(SIMG)




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----- HDTV Magazine Tips List -----

Bob,

I believe you did not read my email.

Toshiba had almost 4 months (Dec to April) which they could have used to submit players for testing
while they waited for the AACS, they did not. Even if the players are ready for shipping they could
have made an extra step to make sure they pass the test, they did not. They could have purchased any
of the two available Simplay plans that provide priority testing considering their small window of
opportunity, they did not. They could have submitted their player as the others did before the
official announcement before Jan 3, they did not. They could have postponed a bit their
time-to-market to fully test the product with the Labs, they did not. They preferred to launch the
product and screw the consumers, which now have to cross their fingers for the player to be fixed, a
$500 piece.

There is no excuse, Simplay Labs is not at fault they did what they have to do, Toshiba's time-to
market and decision making for rushing a product in vacuum is the only reason.

Best Regards,

Rodolfo La Maestra

-----Original Message-----
From: HDTV Magazine On Behalf Of
Bob Mankin
Sent: Wednesday, May 17, 2006 9:02 PM
To: HDTV Magazine
Subject: Re: Silicon Image Launches Simplay Labs and the Simplay HD(TM)
Testing Program


----- HDTV Magazine Tips List -----

Rodolfo,

That's precisely why I'm saying January was too late for this particular
product. Had the testing service been available back in October of last
year, it might have been a different story.

A hardware design being frozen in December as this one was would have to
have been tested no later than October for all necessary design changes,
production scheduling etc. As it was, the AACS was finalized right about the
time they would have been shipping these(typical 6 week lead time for US
market). That means they probably made an educated guess on the final
standard, had the hardware produced, then simply waited for AACS
ratification before shipping. Had AACS been delayed any further or
significant changes been made last minute, the players wouldn't have arrived
when they did.

We agree that their cutting corners on R&D is what's biting them on the butt
today. Hopefully the Blu-ray folks are taking notes so as not to repeat the
mistake.

Bob

-----Original Message-----
From: HDTV Magazine On Behalf Of
Rodolfo La Maestra
Sent: Wednesday, May 17, 2006 5:27 PM
To: HDTV Magazine
Subject: Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing
Program

----- HDTV Magazine Tips List -----

Bob,

Actually they announced the Testing Program even before CES (Jan 3). Below
is the press release
they sent me with all the detail.

But before that date a number of manufacturers already have submitted their
equipment for testing,
Sony included, but not Toshiba (see the paragraph down the middle).

AACS and the Token was one main reason (or excuse I should say) of Toshiba's
delay, but that should
have given an opportunity window of almost 4 months to send a few units for
testing, regardless if
the HW/SW player final were ready at that time there is no excuse for
ignoring a program that mainly
helps consumers regarding compatibility of the products they buy, this shows
that Toshiba gave more
priority to be first to market than giving consumers a ready product.

This is bad PR for Toshiba as you said.

Best Regards

Rodolfo La Maestra

-----Original Message-----
From: [email protected]
Sent: Tuesday, January 03, 2006 9:02 AM
To: Rodolfo LaMaestra
Subject: Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing
Program



Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing Program,
Providing Compatibility Testing for High Definition Components

Delivers Consumers a Consistent Plug and Play Experience, Maximizes Access
to
Premium HD Content

LAS VEGAS, Jan. 3 /PRNewswire-FirstCall/ -- Silicon Image, Inc.
(Nasdaq: SIMG), a leader in the secure distribution, presentation and
storage
of high-definition content, today announced the launch of Simplay Labs, LLC
and the Simplay HD(TM) Testing Program. The Simplay HD Testing Program
provides compatibility testing for high definition (HD) consumer electronics
devices such as HDTVs, set-top boxes, audio/video (A/V) receivers and DVD
players, helping manufacturers to achieve compatibility and deliver the
highest-quality HDTV experience to consumers.

As part of today's news, Simplay Labs announced:

-- Simplay HD Testing Program and the Simplay HD(TM) logo
-- Testing service options and program participants
-- A cooperative marketing agreement with Monster Cable Products, Inc.
-- A retail marketing program with Tweeter Home Entertainment Group,
Inc.
-- Launch of the Simplay HD website for manufacturers and consumers
including a listing of the first wave of Simplay HD verified devices

Bring It Home, Plug It In
The Simplay HD Testing Program consists of device compatibility testing,
branding and education for consumers to provide them with a consistent "plug
and play" user experience and to maximize their access to premium HD
content.
The program will also educate retail channels on how to identify devices
that
are compatible and content-ready.
Replacing the PanelLink Cinema (PLC) Partners Program, the Simplay HD
Testing Program examines devices for compliance with the High-Definition
Multimedia Interface(TM) (HDMI(TM)) and High-bandwidth Digital Content
Protection (HDCP) specifications, as well as for compatibility with a suite
of
other devices that have passed the Simplay HD Testing Program. Products that
have demonstrated adherence to the Simplay HD Compatibility Test
Specification
(CTS) in testing by Simplay Labs are identified with the Simplay HD logo.
"Consumers will benefit from the Simplay HD Testing Program as it
evolves
to include an even broader suite of interoperability testing, especially as
the digital links among devices continue to grow in complexity," said Steve
Tirado, president and CEO of Silicon Image. "Over time, Simplay HD verified
products will represent the worry-free way for consumers to purchase HD
components and create the ultimate home theater experience."

Testing Service Options

Simplay HD participants have three testing service options:

-- Simplay Standard -- No annual fee, standard testing fees, standard
scheduling, and optional logo usage.
-- Simplay Preferred -- No annual fee, 25 percent discount on testing
fees, priority scheduling, logo usage, and website listing.
-- Simplay Elite -- $10,000 annual participation fee, four free tests,
25 percent discount on subsequent tests, priority scheduling, logo
usage, prominent website listing, and five hours of test support
services per product.

Initial participants in the Simplay HD Testing Program include BenQ
Corp.,
Hitachi Ltd., LG Electronics, MediaTek Inc., Mitsubishi Digital Electronics,
Pace Micro Technology PLC, Renesas Technology Corp., Samsung Electronics,
Sanyo Electric Company, Ltd., Scientific-Atlanta Inc., SerComm Corp.,
Silicon
Image, Sony Corp., Sunplus Technology Co., and TTE Corp. The program also
has
broad industry support from content providers Fox, The Walt Disney Company,
Universal Studios, and Warner Bros.
Mitsubishi Digital Electronics, Sanyo Electric Company, Ltd., Sony Corp.
and TTE Corp. (under the Thomson brand) have each submitted HDTVs for
Simplay
HD testing, ensuring that they are compatible and designed to access premium
HD content. For a complete listing of Simplay HD verified products, please
visit www.simplayhd.com.

Marketing and Retail Programs
Under the cooperative marketing agreement announced today by Simplay
Labs,
Monster Cable will use the Simplay HD Testing Program for its line of HDMI
cables. Monster will incorporate the Simplay HD logo on cables that have
passed testing and will detail the benefits of Simplay HD in its sales
collateral.
"Since our products are at the center of connecting consumer electronics
components, we want to make sure that when consumers plug their systems
together, everything just works," said Noel Lee, CEO of Monster Cable
Products, Inc. "We are happy to be a Simplay marketing partner and will work
together to ensure that consumers are getting both the highest quality
experience as well as confidence that their components work well together."
Simplay Labs and consumer electronics retailer Tweeter will be working
together to develop joint training programs for Tweeter's installers and
sales
associates, and will implement marketing programs to build consumer brand
awareness for the Simplay HD logo.
"Tweeter's new Systems Design and Engineering group was created to help
simplify the process of buying and installing home theater systems for our
customers," said Steve Samson, vice president of system design and
engineering
at Tweeter. "The compatibility testing that Simplay Labs offers CE
manufacturers gives us confidence that Simplay HD verified products will
work
seamlessly together. In working with Simplay Labs, our customers will feel
more confident about their HD component purchases."
The new Simplay HD website, www.simplayhd.com, is designed to serve as
the
consumer guide to the overall high-definition experience. In addition to
listing Simplay HD verified devices, the website offers consumers research,
a
purchasing guide, and advice on to how to configure, optimize and enjoy the
high-definition experience. Manufacturers can also download the Simplay HD
Compatibility Test Specification and obtain instructions on how to submit
products to the Simplay HD Testing Program by visiting www.simplayhd.com.

About Simplay Labs, LLC
Simplay Labs, LLC, a wholly owned subsidiary of Silicon Image, Inc.
based
in Sunnyvale, Calif., is the administrator of the Simplay HD(TM) Testing
Program. The Simplay HD Testing Program is comprised of leading consumer
electronics manufacturers and technology providers focused on delivering
fully
compatible products for consumers. As a result, consumers making home
theater
component purchases can be confident that Simplay HD verified systems are
compatible and ready to receive and play premium digital content, regardless
of manufacturer.

About Silicon Image, Inc.
Headquartered in Sunnyvale, Calif., Silicon Image, Inc. is a leader in
the
secure distribution, presentation and storage of high-definition content.
Silicon Image creates and drives industry standards for digital content
delivery such as DVI, HDMI and UDI, leveraging strategic partnerships with
global leaders in consumer electronics and personal computing. Silicon Image
offers robust, high-bandwidth semiconductors in the global PC/display,
consumer electronics and storage arenas based on its innovative digital
interconnect technology and has become one of the top ten IP licensing
vendors
in the world. For more information on Silicon Image, visit
www.siliconimage.com.

Forward-looking Statements
This news release contains forward-looking information within the
meaning
of federal securities regulations. These forward-looking statements include
statements related to the benefits of the Simplay HD Testing Program, the
expected evolution of this program, and market acceptance and evolution of
the
Simplay HD Testing Program. These forward-looking statements involve risks
and
uncertainties, including those described from time to time in Silicon
Image's
filings with the Securities and Exchange Commission (SEC) that could cause
the
actual results to differ materially from those anticipated by these forward-
looking statements. In particular, the benefits of Silicon Image products,
development plans regarding Silicon Image products, timing of new product
introductions and pricing of new products, and market acceptance and
evolution
of the Simplay HD Testing Program, may differ materially from what is
currently anticipated. In addition, see "Management's Discussion and
Analysis
of Financial Condition and Results of Operations -- Factors Affecting Future
Results" in the most recent Annual Report, Form 10-K or 10-Q filed by
Silicon
Image with the SEC. Silicon Image assumes no obligation to update this
forward-looking information.

SOURCE Silicon Image, Inc.
-0- 01/03/2006
/CONTACT: media, Kasey Holman, Media Relations, +1-408-616-4192, or
[email protected], or investors, Gloria Lee, Investor Relations
Manager, +1-408-962-4282, or fax, +1-408-830-9531, or
[email protected], both of Silicon Image, Inc./
/Web site: http://www.simplayhd.com/
/Web site: http://www.siliconimage.com/
(SIMG)




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----- HDTV Magazine Tips List -----

Not to defend this player and Toshiba as much as provide some perspective...

While far from perfect it is certainly more than adequate if used in
1080I mode via component analog for HD DVD only.

It works with the three HDMI/DVI inputs I have. KEY: turn the display on
first and set it for the digitial input so the handshake takes place.
Hot plug and play is corrupted and needs to be fixed. Until the digital
video signal issues are fixed or they start shipping keyed discs there
is no reason to use the digital video connection at this time.

As for how long it takes to watch a movie there is little difference for
me between it and any of my SD players. With SD I get to fight with
trailers, menus and copyright warnings before ever seeing the first
second of the movie. With HD I have to wait for the player to boot up
but after that I can get that movie playing pronto!

Due to both situations I load a disc 5 minutes before I actually intend
to watch it; been doing that for years. Problem solved!

The greatest paradox for me is the following.

I can watch HD DVD at HD scan rates over component and skip all
copyright warnings.

I can't watch SD DVD at HD scan rates over component or digital and am
forced to watch every second of the copyright warnings.

While I understand why it none the less looks pretty stupid and
inconvenient to me and I bet most if not all consumers.

It seems kudos may be deserved by Hollywood for not implementing the key
yet for component analog for legacy displays and allowing us to skip the
crap so we can finally watch the movie ASAP. This is certainly a 180
degree departure from SD DVD.

Richard Fisher
www.HDLibrary.com Published by Tech Services
A division of Mastertech Repair Corporation

Rodolfo La Maestra wrote:
> ----- HDTV Magazine Tips List -----
>
> Bob,
>
> I believe you did not read my email.
>
> Toshiba had almost 4 months (Dec to April) which they could have used to submit players for testing
> while they waited for the AACS, they did not. Even if the players are ready for shipping they could
> have made an extra step to make sure they pass the test, they did not. They could have purchased any
> of the two available Simplay plans that provide priority testing considering their small window of
> opportunity, they did not. They could have submitted their player as the others did before the
> official announcement before Jan 3, they did not. They could have postponed a bit their
> time-to-market to fully test the product with the Labs, they did not. They preferred to launch the
> product and screw the consumers, which now have to cross their fingers for the player to be fixed, a
> $500 piece.
>
> There is no excuse, Simplay Labs is not at fault they did what they have to do, Toshiba's time-to
> market and decision making for rushing a product in vacuum is the only reason.
>
> Best Regards,
>
> Rodolfo La Maestra
>
> -----Original Message-----
> From: HDTV Magazine On Behalf Of
> Bob Mankin
> Sent: Wednesday, May 17, 2006 9:02 PM
> To: HDTV Magazine
> Subject: Re: Silicon Image Launches Simplay Labs and the Simplay HD(TM)
> Testing Program
>
>
> ----- HDTV Magazine Tips List -----
>
> Rodolfo,
>
> That's precisely why I'm saying January was too late for this particular
> product. Had the testing service been available back in October of last
> year, it might have been a different story.
>
> A hardware design being frozen in December as this one was would have to
> have been tested no later than October for all necessary design changes,
> production scheduling etc. As it was, the AACS was finalized right about the
> time they would have been shipping these(typical 6 week lead time for US
> market). That means they probably made an educated guess on the final
> standard, had the hardware produced, then simply waited for AACS
> ratification before shipping. Had AACS been delayed any further or
> significant changes been made last minute, the players wouldn't have arrived
> when they did.
>
> We agree that their cutting corners on R&D is what's biting them on the butt
> today. Hopefully the Blu-ray folks are taking notes so as not to repeat the
> mistake.
>
> Bob
>
> -----Original Message-----
> From: HDTV Magazine On Behalf Of
> Rodolfo La Maestra
> Sent: Wednesday, May 17, 2006 5:27 PM
> To: HDTV Magazine
> Subject: Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing
> Program
>
> ----- HDTV Magazine Tips List -----
>
> Bob,
>
> Actually they announced the Testing Program even before CES (Jan 3). Below
> is the press release
> they sent me with all the detail.
>
> But before that date a number of manufacturers already have submitted their
> equipment for testing,
> Sony included, but not Toshiba (see the paragraph down the middle).
>
> AACS and the Token was one main reason (or excuse I should say) of Toshiba's
> delay, but that should
> have given an opportunity window of almost 4 months to send a few units for
> testing, regardless if
> the HW/SW player final were ready at that time there is no excuse for
> ignoring a program that mainly
> helps consumers regarding compatibility of the products they buy, this shows
> that Toshiba gave more
> priority to be first to market than giving consumers a ready product.
>
> This is bad PR for Toshiba as you said.
>
> Best Regards
>
> Rodolfo La Maestra
>
> -----Original Message-----
> From: [email protected]
> Sent: Tuesday, January 03, 2006 9:02 AM
> To: Rodolfo LaMaestra
> Subject: Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing
> Program
>
>
>
> Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing Program,
> Providing Compatibility Testing for High Definition Components
>
> Delivers Consumers a Consistent Plug and Play Experience, Maximizes Access
> to
> Premium HD Content
>
> LAS VEGAS, Jan. 3 /PRNewswire-FirstCall/ -- Silicon Image, Inc.
> (Nasdaq: SIMG), a leader in the secure distribution, presentation and
> storage
> of high-definition content, today announced the launch of Simplay Labs, LLC
> and the Simplay HD(TM) Testing Program. The Simplay HD Testing Program
> provides compatibility testing for high definition (HD) consumer electronics
> devices such as HDTVs, set-top boxes, audio/video (A/V) receivers and DVD
> players, helping manufacturers to achieve compatibility and deliver the
> highest-quality HDTV experience to consumers.
>
> As part of today's news, Simplay Labs announced:
>
> -- Simplay HD Testing Program and the Simplay HD(TM) logo
> -- Testing service options and program participants
> -- A cooperative marketing agreement with Monster Cable Products, Inc.
> -- A retail marketing program with Tweeter Home Entertainment Group,
> Inc.
> -- Launch of the Simplay HD website for manufacturers and consumers
> including a listing of the first wave of Simplay HD verified devices
>
> Bring It Home, Plug It In
> The Simplay HD Testing Program consists of device compatibility testing,
> branding and education for consumers to provide them with a consistent "plug
> and play" user experience and to maximize their access to premium HD
> content.
> The program will also educate retail channels on how to identify devices
> that
> are compatible and content-ready.
> Replacing the PanelLink Cinema (PLC) Partners Program, the Simplay HD
> Testing Program examines devices for compliance with the High-Definition
> Multimedia Interface(TM) (HDMI(TM)) and High-bandwidth Digital Content
> Protection (HDCP) specifications, as well as for compatibility with a suite
> of
> other devices that have passed the Simplay HD Testing Program. Products that
> have demonstrated adherence to the Simplay HD Compatibility Test
> Specification
> (CTS) in testing by Simplay Labs are identified with the Simplay HD logo.
> "Consumers will benefit from the Simplay HD Testing Program as it
> evolves
> to include an even broader suite of interoperability testing, especially as
> the digital links among devices continue to grow in complexity," said Steve
> Tirado, president and CEO of Silicon Image. "Over time, Simplay HD verified
> products will represent the worry-free way for consumers to purchase HD
> components and create the ultimate home theater experience."
>
> Testing Service Options
>
> Simplay HD participants have three testing service options:
>
> -- Simplay Standard -- No annual fee, standard testing fees, standard
> scheduling, and optional logo usage.
> -- Simplay Preferred -- No annual fee, 25 percent discount on testing
> fees, priority scheduling, logo usage, and website listing.
> -- Simplay Elite -- $10,000 annual participation fee, four free tests,
> 25 percent discount on subsequent tests, priority scheduling, logo
> usage, prominent website listing, and five hours of test support
> services per product.
>
> Initial participants in the Simplay HD Testing Program include BenQ
> Corp.,
> Hitachi Ltd., LG Electronics, MediaTek Inc., Mitsubishi Digital Electronics,
> Pace Micro Technology PLC, Renesas Technology Corp., Samsung Electronics,
> Sanyo Electric Company, Ltd., Scientific-Atlanta Inc., SerComm Corp.,
> Silicon
> Image, Sony Corp., Sunplus Technology Co., and TTE Corp. The program also
> has
> broad industry support from content providers Fox, The Walt Disney Company,
> Universal Studios, and Warner Bros.
> Mitsubishi Digital Electronics, Sanyo Electric Company, Ltd., Sony Corp.
> and TTE Corp. (under the Thomson brand) have each submitted HDTVs for
> Simplay
> HD testing, ensuring that they are compatible and designed to access premium
> HD content. For a complete listing of Simplay HD verified products, please
> visit www.simplayhd.com.
>
> Marketing and Retail Programs
> Under the cooperative marketing agreement announced today by Simplay
> Labs,
> Monster Cable will use the Simplay HD Testing Program for its line of HDMI
> cables. Monster will incorporate the Simplay HD logo on cables that have
> passed testing and will detail the benefits of Simplay HD in its sales
> collateral.
> "Since our products are at the center of connecting consumer electronics
> components, we want to make sure that when consumers plug their systems
> together, everything just works," said Noel Lee, CEO of Monster Cable
> Products, Inc. "We are happy to be a Simplay marketing partner and will work
> together to ensure that consumers are getting both the highest quality
> experience as well as confidence that their components work well together."
> Simplay Labs and consumer electronics retailer Tweeter will be working
> together to develop joint training programs for Tweeter's installers and
> sales
> associates, and will implement marketing programs to build consumer brand
> awareness for the Simplay HD logo.
> "Tweeter's new Systems Design and Engineering group was created to help
> simplify the process of buying and installing home theater systems for our
> customers," said Steve Samson, vice president of system design and
> engineering
> at Tweeter. "The compatibility testing that Simplay Labs offers CE
> manufacturers gives us confidence that Simplay HD verified products will
> work
> seamlessly together. In working with Simplay Labs, our customers will feel
> more confident about their HD component purchases."
> The new Simplay HD website, www.simplayhd.com, is designed to serve as
> the
> consumer guide to the overall high-definition experience. In addition to
> listing Simplay HD verified devices, the website offers consumers research,
> a
> purchasing guide, and advice on to how to configure, optimize and enjoy the
> high-definition experience. Manufacturers can also download the Simplay HD
> Compatibility Test Specification and obtain instructions on how to submit
> products to the Simplay HD Testing Program by visiting www.simplayhd.com.
>
> About Simplay Labs, LLC
> Simplay Labs, LLC, a wholly owned subsidiary of Silicon Image, Inc.
> based
> in Sunnyvale, Calif., is the administrator of the Simplay HD(TM) Testing
> Program. The Simplay HD Testing Program is comprised of leading consumer
> electronics manufacturers and technology providers focused on delivering
> fully
> compatible products for consumers. As a result, consumers making home
> theater
> component purchases can be confident that Simplay HD verified systems are
> compatible and ready to receive and play premium digital content, regardless
> of manufacturer.
>
> About Silicon Image, Inc.
> Headquartered in Sunnyvale, Calif., Silicon Image, Inc. is a leader in
> the
> secure distribution, presentation and storage of high-definition content.
> Silicon Image creates and drives industry standards for digital content
> delivery such as DVI, HDMI and UDI, leveraging strategic partnerships with
> global leaders in consumer electronics and personal computing. Silicon Image
> offers robust, high-bandwidth semiconductors in the global PC/display,
> consumer electronics and storage arenas based on its innovative digital
> interconnect technology and has become one of the top ten IP licensing
> vendors
> in the world. For more information on Silicon Image, visit
> www.siliconimage.com.
>
> Forward-looking Statements
> This news release contains forward-looking information within the
> meaning
> of federal securities regulations. These forward-looking statements include
> statements related to the benefits of the Simplay HD Testing Program, the
> expected evolution of this program, and market acceptance and evolution of
> the
> Simplay HD Testing Program. These forward-looking statements involve risks
> and
> uncertainties, including those described from time to time in Silicon
> Image's
> filings with the Securities and Exchange Commission (SEC) that could cause
> the
> actual results to differ materially from those anticipated by these forward-
> looking statements. In particular, the benefits of Silicon Image products,
> development plans regarding Silicon Image products, timing of new product
> introductions and pricing of new products, and market acceptance and
> evolution
> of the Simplay HD Testing Program, may differ materially from what is
> currently anticipated. In addition, see "Management's Discussion and
> Analysis
> of Financial Condition and Results of Operations -- Factors Affecting Future
> Results" in the most recent Annual Report, Form 10-K or 10-Q filed by
> Silicon
> Image with the SEC. Silicon Image assumes no obligation to update this
> forward-looking information.
>
> SOURCE Silicon Image, Inc.
> -0- 01/03/2006
> /CONTACT: media, Kasey Holman, Media Relations, +1-408-616-4192, or
> [email protected], or investors, Gloria Lee, Investor Relations
> Manager, +1-408-962-4282, or fax, +1-408-830-9531, or
> [email protected], both of Silicon Image, Inc./
> /Web site: http://www.simplayhd.com/
> /Web site: http://www.siliconimage.com/
> (SIMG)
>
>
>
>
> You are receiving this transmission from PR Newswire on behalf of the issuer
> of the information
> contained in this email. If you would like to stop receiving information of
> this nature via email
> for this issuer, click here, for auto-removal.
>
>
>
> To unsubscribe please click: [email protected]
>
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> day) send an email to:
> [email protected]
>
>
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>
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[email protected]

----- HDTV Magazine Tips List -----


AACS, the token, and the broadcast flag were created for and by Hollywood, but you are giving
Hollywood kudos because they are not using the token yet. Are you kidding Richard?

Should we put this in a more balanced perspective?

Best Regards,

Rodolfo La Maestra

-----Original Message-----
From: HDTV Magazine On Behalf Of
Richard Fisher
Sent: Thursday, May 18, 2006 10:11 AM
To: HDTV Magazine
Subject: Re: Silicon Image Launches Simplay Labs and the Simplay HD(TM)
Testing Program


----- HDTV Magazine Tips List -----

Not to defend this player and Toshiba as much as provide some perspective...

While far from perfect it is certainly more than adequate if used in
1080I mode via component analog for HD DVD only.

It works with the three HDMI/DVI inputs I have. KEY: turn the display on
first and set it for the digitial input so the handshake takes place.
Hot plug and play is corrupted and needs to be fixed. Until the digital
video signal issues are fixed or they start shipping keyed discs there
is no reason to use the digital video connection at this time.

As for how long it takes to watch a movie there is little difference for
me between it and any of my SD players. With SD I get to fight with
trailers, menus and copyright warnings before ever seeing the first
second of the movie. With HD I have to wait for the player to boot up
but after that I can get that movie playing pronto!

Due to both situations I load a disc 5 minutes before I actually intend
to watch it; been doing that for years. Problem solved!

The greatest paradox for me is the following.

I can watch HD DVD at HD scan rates over component and skip all
copyright warnings.

I can't watch SD DVD at HD scan rates over component or digital and am
forced to watch every second of the copyright warnings.

While I understand why it none the less looks pretty stupid and
inconvenient to me and I bet most if not all consumers.

It seems kudos may be deserved by Hollywood for not implementing the key
yet for component analog for legacy displays and allowing us to skip the
crap so we can finally watch the movie ASAP. This is certainly a 180
degree departure from SD DVD.

Richard Fisher
www.HDLibrary.com Published by Tech Services
A division of Mastertech Repair Corporation

Rodolfo La Maestra wrote:
> ----- HDTV Magazine Tips List -----
>
> Bob,
>
> I believe you did not read my email.
>
> Toshiba had almost 4 months (Dec to April) which they could have used to submit players for
testing
> while they waited for the AACS, they did not. Even if the players are ready for shipping they
could
> have made an extra step to make sure they pass the test, they did not. They could have purchased
any
> of the two available Simplay plans that provide priority testing considering their small window of
> opportunity, they did not. They could have submitted their player as the others did before the
> official announcement before Jan 3, they did not. They could have postponed a bit their
> time-to-market to fully test the product with the Labs, they did not. They preferred to launch
the
> product and screw the consumers, which now have to cross their fingers for the player to be fixed,
a
> $500 piece.
>
> There is no excuse, Simplay Labs is not at fault they did what they have to do, Toshiba's time-to
> market and decision making for rushing a product in vacuum is the only reason.
>
> Best Regards,
>
> Rodolfo La Maestra
>
> -----Original Message-----
> From: HDTV Magazine On Behalf Of
> Bob Mankin
> Sent: Wednesday, May 17, 2006 9:02 PM
> To: HDTV Magazine
> Subject: Re: Silicon Image Launches Simplay Labs and the Simplay HD(TM)
> Testing Program
>
>
> ----- HDTV Magazine Tips List -----
>
> Rodolfo,
>
> That's precisely why I'm saying January was too late for this particular
> product. Had the testing service been available back in October of last
> year, it might have been a different story.
>
> A hardware design being frozen in December as this one was would have to
> have been tested no later than October for all necessary design changes,
> production scheduling etc. As it was, the AACS was finalized right about the
> time they would have been shipping these(typical 6 week lead time for US
> market). That means they probably made an educated guess on the final
> standard, had the hardware produced, then simply waited for AACS
> ratification before shipping. Had AACS been delayed any further or
> significant changes been made last minute, the players wouldn't have arrived
> when they did.
>
> We agree that their cutting corners on R&D is what's biting them on the butt
> today. Hopefully the Blu-ray folks are taking notes so as not to repeat the
> mistake.
>
> Bob
>
> -----Original Message-----
> From: HDTV Magazine On Behalf Of
> Rodolfo La Maestra
> Sent: Wednesday, May 17, 2006 5:27 PM
> To: HDTV Magazine
> Subject: Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing
> Program
>
> ----- HDTV Magazine Tips List -----
>
> Bob,
>
> Actually they announced the Testing Program even before CES (Jan 3). Below
> is the press release
> they sent me with all the detail.
>
> But before that date a number of manufacturers already have submitted their
> equipment for testing,
> Sony included, but not Toshiba (see the paragraph down the middle).
>
> AACS and the Token was one main reason (or excuse I should say) of Toshiba's
> delay, but that should
> have given an opportunity window of almost 4 months to send a few units for
> testing, regardless if
> the HW/SW player final were ready at that time there is no excuse for
> ignoring a program that mainly
> helps consumers regarding compatibility of the products they buy, this shows
> that Toshiba gave more
> priority to be first to market than giving consumers a ready product.
>
> This is bad PR for Toshiba as you said.
>
> Best Regards
>
> Rodolfo La Maestra
>
> -----Original Message-----
> From: [email protected]
> Sent: Tuesday, January 03, 2006 9:02 AM
> To: Rodolfo LaMaestra
> Subject: Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing
> Program
>
>
>
> Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing Program,
> Providing Compatibility Testing for High Definition Components
>
> Delivers Consumers a Consistent Plug and Play Experience, Maximizes Access
> to
> Premium HD Content
>
> LAS VEGAS, Jan. 3 /PRNewswire-FirstCall/ -- Silicon Image, Inc.
> (Nasdaq: SIMG), a leader in the secure distribution, presentation and
> storage
> of high-definition content, today announced the launch of Simplay Labs, LLC
> and the Simplay HD(TM) Testing Program. The Simplay HD Testing Program
> provides compatibility testing for high definition (HD) consumer electronics
> devices such as HDTVs, set-top boxes, audio/video (A/V) receivers and DVD
> players, helping manufacturers to achieve compatibility and deliver the
> highest-quality HDTV experience to consumers.
>
> As part of today's news, Simplay Labs announced:
>
> -- Simplay HD Testing Program and the Simplay HD(TM) logo
> -- Testing service options and program participants
> -- A cooperative marketing agreement with Monster Cable Products, Inc.
> -- A retail marketing program with Tweeter Home Entertainment Group,
> Inc.
> -- Launch of the Simplay HD website for manufacturers and consumers
> including a listing of the first wave of Simplay HD verified devices
>
> Bring It Home, Plug It In
> The Simplay HD Testing Program consists of device compatibility testing,
> branding and education for consumers to provide them with a consistent "plug
> and play" user experience and to maximize their access to premium HD
> content.
> The program will also educate retail channels on how to identify devices
> that
> are compatible and content-ready.
> Replacing the PanelLink Cinema (PLC) Partners Program, the Simplay HD
> Testing Program examines devices for compliance with the High-Definition
> Multimedia Interface(TM) (HDMI(TM)) and High-bandwidth Digital Content
> Protection (HDCP) specifications, as well as for compatibility with a suite
> of
> other devices that have passed the Simplay HD Testing Program. Products that
> have demonstrated adherence to the Simplay HD Compatibility Test
> Specification
> (CTS) in testing by Simplay Labs are identified with the Simplay HD logo.
> "Consumers will benefit from the Simplay HD Testing Program as it
> evolves
> to include an even broader suite of interoperability testing, especially as
> the digital links among devices continue to grow in complexity," said Steve
> Tirado, president and CEO of Silicon Image. "Over time, Simplay HD verified
> products will represent the worry-free way for consumers to purchase HD
> components and create the ultimate home theater experience."
>
> Testing Service Options
>
> Simplay HD participants have three testing service options:
>
> -- Simplay Standard -- No annual fee, standard testing fees, standard
> scheduling, and optional logo usage.
> -- Simplay Preferred -- No annual fee, 25 percent discount on testing
> fees, priority scheduling, logo usage, and website listing.
> -- Simplay Elite -- $10,000 annual participation fee, four free tests,
> 25 percent discount on subsequent tests, priority scheduling, logo
> usage, prominent website listing, and five hours of test support
> services per product.
>
> Initial participants in the Simplay HD Testing Program include BenQ
> Corp.,
> Hitachi Ltd., LG Electronics, MediaTek Inc., Mitsubishi Digital Electronics,
> Pace Micro Technology PLC, Renesas Technology Corp., Samsung Electronics,
> Sanyo Electric Company, Ltd., Scientific-Atlanta Inc., SerComm Corp.,
> Silicon
> Image, Sony Corp., Sunplus Technology Co., and TTE Corp. The program also
> has
> broad industry support from content providers Fox, The Walt Disney Company,
> Universal Studios, and Warner Bros.
> Mitsubishi Digital Electronics, Sanyo Electric Company, Ltd., Sony Corp.
> and TTE Corp. (under the Thomson brand) have each submitted HDTVs for
> Simplay
> HD testing, ensuring that they are compatible and designed to access premium
> HD content. For a complete listing of Simplay HD verified products, please
> visit www.simplayhd.com.
>
> Marketing and Retail Programs
> Under the cooperative marketing agreement announced today by Simplay
> Labs,
> Monster Cable will use the Simplay HD Testing Program for its line of HDMI
> cables. Monster will incorporate the Simplay HD logo on cables that have
> passed testing and will detail the benefits of Simplay HD in its sales
> collateral.
> "Since our products are at the center of connecting consumer electronics
> components, we want to make sure that when consumers plug their systems
> together, everything just works," said Noel Lee, CEO of Monster Cable
> Products, Inc. "We are happy to be a Simplay marketing partner and will work
> together to ensure that consumers are getting both the highest quality
> experience as well as confidence that their components work well together."
> Simplay Labs and consumer electronics retailer Tweeter will be working
> together to develop joint training programs for Tweeter's installers and
> sales
> associates, and will implement marketing programs to build consumer brand
> awareness for the Simplay HD logo.
> "Tweeter's new Systems Design and Engineering group was created to help
> simplify the process of buying and installing home theater systems for our
> customers," said Steve Samson, vice president of system design and
> engineering
> at Tweeter. "The compatibility testing that Simplay Labs offers CE
> manufacturers gives us confidence that Simplay HD verified products will
> work
> seamlessly together. In working with Simplay Labs, our customers will feel
> more confident about their HD component purchases."
> The new Simplay HD website, www.simplayhd.com, is designed to serve as
> the
> consumer guide to the overall high-definition experience. In addition to
> listing Simplay HD verified devices, the website offers consumers research,
> a
> purchasing guide, and advice on to how to configure, optimize and enjoy the
> high-definition experience. Manufacturers can also download the Simplay HD
> Compatibility Test Specification and obtain instructions on how to submit
> products to the Simplay HD Testing Program by visiting www.simplayhd.com.
>
> About Simplay Labs, LLC
> Simplay Labs, LLC, a wholly owned subsidiary of Silicon Image, Inc.
> based
> in Sunnyvale, Calif., is the administrator of the Simplay HD(TM) Testing
> Program. The Simplay HD Testing Program is comprised of leading consumer
> electronics manufacturers and technology providers focused on delivering
> fully
> compatible products for consumers. As a result, consumers making home
> theater
> component purchases can be confident that Simplay HD verified systems are
> compatible and ready to receive and play premium digital content, regardless
> of manufacturer.
>
> About Silicon Image, Inc.
> Headquartered in Sunnyvale, Calif., Silicon Image, Inc. is a leader in
> the
> secure distribution, presentation and storage of high-definition content.
> Silicon Image creates and drives industry standards for digital content
> delivery such as DVI, HDMI and UDI, leveraging strategic partnerships with
> global leaders in consumer electronics and personal computing. Silicon Image
> offers robust, high-bandwidth semiconductors in the global PC/display,
> consumer electronics and storage arenas based on its innovative digital
> interconnect technology and has become one of the top ten IP licensing
> vendors
> in the world. For more information on Silicon Image, visit
> www.siliconimage.com.
>
> Forward-looking Statements
> This news release contains forward-looking information within the
> meaning
> of federal securities regulations. These forward-looking statements include
> statements related to the benefits of the Simplay HD Testing Program, the
> expected evolution of this program, and market acceptance and evolution of
> the
> Simplay HD Testing Program. These forward-looking statements involve risks
> and
> uncertainties, including those described from time to time in Silicon
> Image's
> filings with the Securities and Exchange Commission (SEC) that could cause
> the
> actual results to differ materially from those anticipated by these forward-
> looking statements. In particular, the benefits of Silicon Image products,
> development plans regarding Silicon Image products, timing of new product
> introductions and pricing of new products, and market acceptance and
> evolution
> of the Simplay HD Testing Program, may differ materially from what is
> currently anticipated. In addition, see "Management's Discussion and
> Analysis
> of Financial Condition and Results of Operations -- Factors Affecting Future
> Results" in the most recent Annual Report, Form 10-K or 10-Q filed by
> Silicon
> Image with the SEC. Silicon Image assumes no obligation to update this
> forward-looking information.
>
> SOURCE Silicon Image, Inc.
> -0- 01/03/2006
> /CONTACT: media, Kasey Holman, Media Relations, +1-408-616-4192, or
> [email protected], or investors, Gloria Lee, Investor Relations
> Manager, +1-408-962-4282, or fax, +1-408-830-9531, or
> [email protected], both of Silicon Image, Inc./
> /Web site: http://www.simplayhd.com/
> /Web site: http://www.siliconimage.com/
> (SIMG)
>
>
>
>
> You are receiving this transmission from PR Newswire on behalf of the issuer
> of the information
> contained in this email. If you would like to stop receiving information of
> this nature via email
> for this issuer, click here, for auto-removal.
>
>
>
> To unsubscribe please click: [email protected]
>
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> day) send an email to:
> [email protected]
>
>
> To unsubscribe please click: [email protected]
>
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[email protected]

----- HDTV Magazine Tips List -----

What is there to kid about?

Seems I have struck a nerve. You missed adding they can down rez all the
sat STBs if they want to.

Point is they have not. The Flag has been used in rare cases; PPV as I
understand it. While they have the capability to mess things up for us
they have not acted on it.

> Should we put this in a more balanced perspective?

Sure but maybe both of us are out to lunch then because your position
appears to be about what they could do and mine is they haven't done
anything except cover their ass for the future.

If they don't implement this technology until say 2010 appears you cried
wolf. If HD disc starts showing up with tokens 3 months from now I guess
I gave them kudos prematurely.

?

Thanks

Richard Fisher
www.HDLibrary.com Published by Tech Services
A division of Mastertech Repair Corporation

Rodolfo La Maestra wrote:
> ----- HDTV Magazine Tips List -----
>
>
> AACS, the token, and the broadcast flag were created for and by Hollywood, but you are giving
> Hollywood kudos because they are not using the token yet. Are you kidding Richard?
>
> Should we put this in a more balanced perspective?
>
> Best Regards,
>
> Rodolfo La Maestra
>
> -----Original Message-----
> From: HDTV Magazine On Behalf Of
> Richard Fisher
> Sent: Thursday, May 18, 2006 10:11 AM
> To: HDTV Magazine
> Subject: Re: Silicon Image Launches Simplay Labs and the Simplay HD(TM)
> Testing Program
>
>
> ----- HDTV Magazine Tips List -----
>
> Not to defend this player and Toshiba as much as provide some perspective...
>
> While far from perfect it is certainly more than adequate if used in
> 1080I mode via component analog for HD DVD only.
>
> It works with the three HDMI/DVI inputs I have. KEY: turn the display on
> first and set it for the digitial input so the handshake takes place.
> Hot plug and play is corrupted and needs to be fixed. Until the digital
> video signal issues are fixed or they start shipping keyed discs there
> is no reason to use the digital video connection at this time.
>
> As for how long it takes to watch a movie there is little difference for
> me between it and any of my SD players. With SD I get to fight with
> trailers, menus and copyright warnings before ever seeing the first
> second of the movie. With HD I have to wait for the player to boot up
> but after that I can get that movie playing pronto!
>
> Due to both situations I load a disc 5 minutes before I actually intend
> to watch it; been doing that for years. Problem solved!
>
> The greatest paradox for me is the following.
>
> I can watch HD DVD at HD scan rates over component and skip all
> copyright warnings.
>
> I can't watch SD DVD at HD scan rates over component or digital and am
> forced to watch every second of the copyright warnings.
>
> While I understand why it none the less looks pretty stupid and
> inconvenient to me and I bet most if not all consumers.
>
> It seems kudos may be deserved by Hollywood for not implementing the key
> yet for component analog for legacy displays and allowing us to skip the
> crap so we can finally watch the movie ASAP. This is certainly a 180
> degree departure from SD DVD.
>
> Richard Fisher
> www.HDLibrary.com Published by Tech Services
> A division of Mastertech Repair Corporation
>
> Rodolfo La Maestra wrote:
>
>>----- HDTV Magazine Tips List -----
>>
>>Bob,
>>
>>I believe you did not read my email.
>>
>>Toshiba had almost 4 months (Dec to April) which they could have used to submit players for
>
> testing
>
>>while they waited for the AACS, they did not. Even if the players are ready for shipping they
>
> could
>
>>have made an extra step to make sure they pass the test, they did not. They could have purchased
>
> any
>
>>of the two available Simplay plans that provide priority testing considering their small window of
>>opportunity, they did not. They could have submitted their player as the others did before the
>>official announcement before Jan 3, they did not. They could have postponed a bit their
>>time-to-market to fully test the product with the Labs, they did not. They preferred to launch
>
> the
>
>>product and screw the consumers, which now have to cross their fingers for the player to be fixed,
>
> a
>
>>$500 piece.
>>
>>There is no excuse, Simplay Labs is not at fault they did what they have to do, Toshiba's time-to
>>market and decision making for rushing a product in vacuum is the only reason.
>>
>>Best Regards,
>>
>>Rodolfo La Maestra
>>
>>-----Original Message-----
>>From: HDTV Magazine On Behalf Of
>>Bob Mankin
>>Sent: Wednesday, May 17, 2006 9:02 PM
>>To: HDTV Magazine
>>Subject: Re: Silicon Image Launches Simplay Labs and the Simplay HD(TM)
>>Testing Program
>>
>>
>>----- HDTV Magazine Tips List -----
>>
>>Rodolfo,
>>
>>That's precisely why I'm saying January was too late for this particular
>>product. Had the testing service been available back in October of last
>>year, it might have been a different story.
>>
>>A hardware design being frozen in December as this one was would have to
>>have been tested no later than October for all necessary design changes,
>>production scheduling etc. As it was, the AACS was finalized right about the
>>time they would have been shipping these(typical 6 week lead time for US
>>market). That means they probably made an educated guess on the final
>>standard, had the hardware produced, then simply waited for AACS
>>ratification before shipping. Had AACS been delayed any further or
>>significant changes been made last minute, the players wouldn't have arrived
>>when they did.
>>
>>We agree that their cutting corners on R&D is what's biting them on the butt
>>today. Hopefully the Blu-ray folks are taking notes so as not to repeat the
>>mistake.
>>
>>Bob
>>
>>-----Original Message-----
>>From: HDTV Magazine On Behalf Of
>>Rodolfo La Maestra
>>Sent: Wednesday, May 17, 2006 5:27 PM
>>To: HDTV Magazine
>>Subject: Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing
>>Program
>>
>>----- HDTV Magazine Tips List -----
>>
>>Bob,
>>
>>Actually they announced the Testing Program even before CES (Jan 3). Below
>>is the press release
>>they sent me with all the detail.
>>
>>But before that date a number of manufacturers already have submitted their
>>equipment for testing,
>>Sony included, but not Toshiba (see the paragraph down the middle).
>>
>>AACS and the Token was one main reason (or excuse I should say) of Toshiba's
>>delay, but that should
>>have given an opportunity window of almost 4 months to send a few units for
>>testing, regardless if
>>the HW/SW player final were ready at that time there is no excuse for
>>ignoring a program that mainly
>>helps consumers regarding compatibility of the products they buy, this shows
>>that Toshiba gave more
>>priority to be first to market than giving consumers a ready product.
>>
>>This is bad PR for Toshiba as you said.
>>
>>Best Regards
>>
>>Rodolfo La Maestra
>>
>>-----Original Message-----
>>From: [email protected]
>>Sent: Tuesday, January 03, 2006 9:02 AM
>>To: Rodolfo LaMaestra
>>Subject: Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing
>>Program
>>
>>
>>
>> Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing Program,
>> Providing Compatibility Testing for High Definition Components
>>
>>Delivers Consumers a Consistent Plug and Play Experience, Maximizes Access
>>to
>> Premium HD Content
>>
>> LAS VEGAS, Jan. 3 /PRNewswire-FirstCall/ -- Silicon Image, Inc.
>>(Nasdaq: SIMG), a leader in the secure distribution, presentation and
>>storage
>>of high-definition content, today announced the launch of Simplay Labs, LLC
>>and the Simplay HD(TM) Testing Program. The Simplay HD Testing Program
>>provides compatibility testing for high definition (HD) consumer electronics
>>devices such as HDTVs, set-top boxes, audio/video (A/V) receivers and DVD
>>players, helping manufacturers to achieve compatibility and deliver the
>>highest-quality HDTV experience to consumers.
>>
>> As part of today's news, Simplay Labs announced:
>>
>> -- Simplay HD Testing Program and the Simplay HD(TM) logo
>> -- Testing service options and program participants
>> -- A cooperative marketing agreement with Monster Cable Products, Inc.
>> -- A retail marketing program with Tweeter Home Entertainment Group,
>>Inc.
>> -- Launch of the Simplay HD website for manufacturers and consumers
>> including a listing of the first wave of Simplay HD verified devices
>>
>> Bring It Home, Plug It In
>> The Simplay HD Testing Program consists of device compatibility testing,
>>branding and education for consumers to provide them with a consistent "plug
>>and play" user experience and to maximize their access to premium HD
>>content.
>>The program will also educate retail channels on how to identify devices
>>that
>>are compatible and content-ready.
>> Replacing the PanelLink Cinema (PLC) Partners Program, the Simplay HD
>>Testing Program examines devices for compliance with the High-Definition
>>Multimedia Interface(TM) (HDMI(TM)) and High-bandwidth Digital Content
>>Protection (HDCP) specifications, as well as for compatibility with a suite
>>of
>>other devices that have passed the Simplay HD Testing Program. Products that
>>have demonstrated adherence to the Simplay HD Compatibility Test
>>Specification
>>(CTS) in testing by Simplay Labs are identified with the Simplay HD logo.
>> "Consumers will benefit from the Simplay HD Testing Program as it
>>evolves
>>to include an even broader suite of interoperability testing, especially as
>>the digital links among devices continue to grow in complexity," said Steve
>>Tirado, president and CEO of Silicon Image. "Over time, Simplay HD verified
>>products will represent the worry-free way for consumers to purchase HD
>>components and create the ultimate home theater experience."
>>
>> Testing Service Options
>>
>> Simplay HD participants have three testing service options:
>>
>> -- Simplay Standard -- No annual fee, standard testing fees, standard
>> scheduling, and optional logo usage.
>> -- Simplay Preferred -- No annual fee, 25 percent discount on testing
>> fees, priority scheduling, logo usage, and website listing.
>> -- Simplay Elite -- $10,000 annual participation fee, four free tests,
>> 25 percent discount on subsequent tests, priority scheduling, logo
>> usage, prominent website listing, and five hours of test support
>> services per product.
>>
>> Initial participants in the Simplay HD Testing Program include BenQ
>>Corp.,
>>Hitachi Ltd., LG Electronics, MediaTek Inc., Mitsubishi Digital Electronics,
>>Pace Micro Technology PLC, Renesas Technology Corp., Samsung Electronics,
>>Sanyo Electric Company, Ltd., Scientific-Atlanta Inc., SerComm Corp.,
>>Silicon
>>Image, Sony Corp., Sunplus Technology Co., and TTE Corp. The program also
>>has
>>broad industry support from content providers Fox, The Walt Disney Company,
>>Universal Studios, and Warner Bros.
>> Mitsubishi Digital Electronics, Sanyo Electric Company, Ltd., Sony Corp.
>>and TTE Corp. (under the Thomson brand) have each submitted HDTVs for
>>Simplay
>>HD testing, ensuring that they are compatible and designed to access premium
>>HD content. For a complete listing of Simplay HD verified products, please
>>visit www.simplayhd.com.
>>
>> Marketing and Retail Programs
>> Under the cooperative marketing agreement announced today by Simplay
>>Labs,
>>Monster Cable will use the Simplay HD Testing Program for its line of HDMI
>>cables. Monster will incorporate the Simplay HD logo on cables that have
>>passed testing and will detail the benefits of Simplay HD in its sales
>>collateral.
>> "Since our products are at the center of connecting consumer electronics
>>components, we want to make sure that when consumers plug their systems
>>together, everything just works," said Noel Lee, CEO of Monster Cable
>>Products, Inc. "We are happy to be a Simplay marketing partner and will work
>>together to ensure that consumers are getting both the highest quality
>>experience as well as confidence that their components work well together."
>> Simplay Labs and consumer electronics retailer Tweeter will be working
>>together to develop joint training programs for Tweeter's installers and
>>sales
>>associates, and will implement marketing programs to build consumer brand
>>awareness for the Simplay HD logo.
>> "Tweeter's new Systems Design and Engineering group was created to help
>>simplify the process of buying and installing home theater systems for our
>>customers," said Steve Samson, vice president of system design and
>>engineering
>>at Tweeter. "The compatibility testing that Simplay Labs offers CE
>>manufacturers gives us confidence that Simplay HD verified products will
>>work
>>seamlessly together. In working with Simplay Labs, our customers will feel
>>more confident about their HD component purchases."
>> The new Simplay HD website, www.simplayhd.com, is designed to serve as
>>the
>>consumer guide to the overall high-definition experience. In addition to
>>listing Simplay HD verified devices, the website offers consumers research,
>>a
>>purchasing guide, and advice on to how to configure, optimize and enjoy the
>>high-definition experience. Manufacturers can also download the Simplay HD
>>Compatibility Test Specification and obtain instructions on how to submit
>>products to the Simplay HD Testing Program by visiting www.simplayhd.com.
>>
>> About Simplay Labs, LLC
>> Simplay Labs, LLC, a wholly owned subsidiary of Silicon Image, Inc.
>>based
>>in Sunnyvale, Calif., is the administrator of the Simplay HD(TM) Testing
>>Program. The Simplay HD Testing Program is comprised of leading consumer
>>electronics manufacturers and technology providers focused on delivering
>>fully
>>compatible products for consumers. As a result, consumers making home
>>theater
>>component purchases can be confident that Simplay HD verified systems are
>>compatible and ready to receive and play premium digital content, regardless
>>of manufacturer.
>>
>> About Silicon Image, Inc.
>> Headquartered in Sunnyvale, Calif., Silicon Image, Inc. is a leader in
>>the
>>secure distribution, presentation and storage of high-definition content.
>>Silicon Image creates and drives industry standards for digital content
>>delivery such as DVI, HDMI and UDI, leveraging strategic partnerships with
>>global leaders in consumer electronics and personal computing. Silicon Image
>>offers robust, high-bandwidth semiconductors in the global PC/display,
>>consumer electronics and storage arenas based on its innovative digital
>>interconnect technology and has become one of the top ten IP licensing
>>vendors
>>in the world. For more information on Silicon Image, visit
>>www.siliconimage.com.
>>
>> Forward-looking Statements
>> This news release contains forward-looking information within the
>>meaning
>>of federal securities regulations. These forward-looking statements include
>>statements related to the benefits of the Simplay HD Testing Program, the
>>expected evolution of this program, and market acceptance and evolution of
>>the
>>Simplay HD Testing Program. These forward-looking statements involve risks
>>and
>>uncertainties, including those described from time to time in Silicon
>>Image's
>>filings with the Securities and Exchange Commission (SEC) that could cause
>>the
>>actual results to differ materially from those anticipated by these forward-
>>looking statements. In particular, the benefits of Silicon Image products,
>>development plans regarding Silicon Image products, timing of new product
>>introductions and pricing of new products, and market acceptance and
>>evolution
>>of the Simplay HD Testing Program, may differ materially from what is
>>currently anticipated. In addition, see "Management's Discussion and
>>Analysis
>>of Financial Condition and Results of Operations -- Factors Affecting Future
>>Results" in the most recent Annual Report, Form 10-K or 10-Q filed by
>>Silicon
>>Image with the SEC. Silicon Image assumes no obligation to update this
>>forward-looking information.
>>
>>SOURCE Silicon Image, Inc.
>> -0- 01/03/2006
>> /CONTACT: media, Kasey Holman, Media Relations, +1-408-616-4192, or
>>[email protected], or investors, Gloria Lee, Investor Relations
>>Manager, +1-408-962-4282, or fax, +1-408-830-9531, or
>>[email protected], both of Silicon Image, Inc./
>> /Web site: http://www.simplayhd.com/
>> /Web site: http://www.siliconimage.com/
>> (SIMG)
>>
>>
>>
>>
>>You are receiving this transmission from PR Newswire on behalf of the issuer
>>of the information
>>contained in this email. If you would like to stop receiving information of
>>this nature via email
>>for this issuer, click here, for auto-removal.
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[email protected]

----- HDTV Magazine Tips List -----

Richard,

They are not using the token yet because of fear of loosing 10 million interested purchasers not
because they trust consumers, they never did, and that is the point.

All content protection systems are not for the future, they are implemented today (except for the
flag that is temporarily with the breaks on), including HDCP, 5c, and non-upconversion of DVD over
component analog when CSS is detected.

The non-using of the token is only a small and prudent back-off, although is just temporary, because
they need mass purchases to establish a foot with a format, not because they trust consumers.

I would only give them kudos when they actually implement a business model that is based on a
balanced management of profit/loss projections (not the numbers they dream about that every pirated
DVD in China is a possible sale they lost), and trusting consumers with their recording needs, not a
model driven by assuming everyone is a pirate. The same applies to the RIAA.

Best Regards,

Rodolfo La Maestra

-----Original Message-----
From: HDTV Magazine On Behalf Of
Richard Fisher
Sent: Sunday, May 21, 2006 12:05 AM
To: HDTV Magazine
Subject: Re: Silicon Image Launches Simplay Labs and the Simplay HD(TM)
Testing Program


----- HDTV Magazine Tips List -----

What is there to kid about?

Seems I have struck a nerve. You missed adding they can down rez all the
sat STBs if they want to.

Point is they have not. The Flag has been used in rare cases; PPV as I
understand it. While they have the capability to mess things up for us
they have not acted on it.

> Should we put this in a more balanced perspective?

Sure but maybe both of us are out to lunch then because your position
appears to be about what they could do and mine is they haven't done
anything except cover their ass for the future.

If they don't implement this technology until say 2010 appears you cried
wolf. If HD disc starts showing up with tokens 3 months from now I guess
I gave them kudos prematurely.

?

Thanks

Richard Fisher
www.HDLibrary.com Published by Tech Services
A division of Mastertech Repair Corporation

Rodolfo La Maestra wrote:
> ----- HDTV Magazine Tips List -----
>
>
> AACS, the token, and the broadcast flag were created for and by Hollywood, but you are giving
> Hollywood kudos because they are not using the token yet. Are you kidding Richard?
>
> Should we put this in a more balanced perspective?
>
> Best Regards,
>
> Rodolfo La Maestra
>
> -----Original Message-----
> From: HDTV Magazine On Behalf Of
> Richard Fisher
> Sent: Thursday, May 18, 2006 10:11 AM
> To: HDTV Magazine
> Subject: Re: Silicon Image Launches Simplay Labs and the Simplay HD(TM)
> Testing Program
>
>
> ----- HDTV Magazine Tips List -----
>
> Not to defend this player and Toshiba as much as provide some perspective...
>
> While far from perfect it is certainly more than adequate if used in
> 1080I mode via component analog for HD DVD only.
>
> It works with the three HDMI/DVI inputs I have. KEY: turn the display on
> first and set it for the digitial input so the handshake takes place.
> Hot plug and play is corrupted and needs to be fixed. Until the digital
> video signal issues are fixed or they start shipping keyed discs there
> is no reason to use the digital video connection at this time.
>
> As for how long it takes to watch a movie there is little difference for
> me between it and any of my SD players. With SD I get to fight with
> trailers, menus and copyright warnings before ever seeing the first
> second of the movie. With HD I have to wait for the player to boot up
> but after that I can get that movie playing pronto!
>
> Due to both situations I load a disc 5 minutes before I actually intend
> to watch it; been doing that for years. Problem solved!
>
> The greatest paradox for me is the following.
>
> I can watch HD DVD at HD scan rates over component and skip all
> copyright warnings.
>
> I can't watch SD DVD at HD scan rates over component or digital and am
> forced to watch every second of the copyright warnings.
>
> While I understand why it none the less looks pretty stupid and
> inconvenient to me and I bet most if not all consumers.
>
> It seems kudos may be deserved by Hollywood for not implementing the key
> yet for component analog for legacy displays and allowing us to skip the
> crap so we can finally watch the movie ASAP. This is certainly a 180
> degree departure from SD DVD.
>
> Richard Fisher
> www.HDLibrary.com Published by Tech Services
> A division of Mastertech Repair Corporation
>
> Rodolfo La Maestra wrote:
>
>>----- HDTV Magazine Tips List -----
>>
>>Bob,
>>
>>I believe you did not read my email.
>>
>>Toshiba had almost 4 months (Dec to April) which they could have used to submit players for
>
> testing
>
>>while they waited for the AACS, they did not. Even if the players are ready for shipping they
>
> could
>
>>have made an extra step to make sure they pass the test, they did not. They could have purchased
>
> any
>
>>of the two available Simplay plans that provide priority testing considering their small window of
>>opportunity, they did not. They could have submitted their player as the others did before the
>>official announcement before Jan 3, they did not. They could have postponed a bit their
>>time-to-market to fully test the product with the Labs, they did not. They preferred to launch
>
> the
>
>>product and screw the consumers, which now have to cross their fingers for the player to be fixed,
>
> a
>
>>$500 piece.
>>
>>There is no excuse, Simplay Labs is not at fault they did what they have to do, Toshiba's time-to
>>market and decision making for rushing a product in vacuum is the only reason.
>>
>>Best Regards,
>>
>>Rodolfo La Maestra
>>
>>-----Original Message-----
>>From: HDTV Magazine On Behalf Of
>>Bob Mankin
>>Sent: Wednesday, May 17, 2006 9:02 PM
>>To: HDTV Magazine
>>Subject: Re: Silicon Image Launches Simplay Labs and the Simplay HD(TM)
>>Testing Program
>>
>>
>>----- HDTV Magazine Tips List -----
>>
>>Rodolfo,
>>
>>That's precisely why I'm saying January was too late for this particular
>>product. Had the testing service been available back in October of last
>>year, it might have been a different story.
>>
>>A hardware design being frozen in December as this one was would have to
>>have been tested no later than October for all necessary design changes,
>>production scheduling etc. As it was, the AACS was finalized right about the
>>time they would have been shipping these(typical 6 week lead time for US
>>market). That means they probably made an educated guess on the final
>>standard, had the hardware produced, then simply waited for AACS
>>ratification before shipping. Had AACS been delayed any further or
>>significant changes been made last minute, the players wouldn't have arrived
>>when they did.
>>
>>We agree that their cutting corners on R&D is what's biting them on the butt
>>today. Hopefully the Blu-ray folks are taking notes so as not to repeat the
>>mistake.
>>
>>Bob
>>
>>-----Original Message-----
>>From: HDTV Magazine On Behalf Of
>>Rodolfo La Maestra
>>Sent: Wednesday, May 17, 2006 5:27 PM
>>To: HDTV Magazine
>>Subject: Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing
>>Program
>>
>>----- HDTV Magazine Tips List -----
>>
>>Bob,
>>
>>Actually they announced the Testing Program even before CES (Jan 3). Below
>>is the press release
>>they sent me with all the detail.
>>
>>But before that date a number of manufacturers already have submitted their
>>equipment for testing,
>>Sony included, but not Toshiba (see the paragraph down the middle).
>>
>>AACS and the Token was one main reason (or excuse I should say) of Toshiba's
>>delay, but that should
>>have given an opportunity window of almost 4 months to send a few units for
>>testing, regardless if
>>the HW/SW player final were ready at that time there is no excuse for
>>ignoring a program that mainly
>>helps consumers regarding compatibility of the products they buy, this shows
>>that Toshiba gave more
>>priority to be first to market than giving consumers a ready product.
>>
>>This is bad PR for Toshiba as you said.
>>
>>Best Regards
>>
>>Rodolfo La Maestra
>>
>>-----Original Message-----
>>From: [email protected]
>>Sent: Tuesday, January 03, 2006 9:02 AM
>>To: Rodolfo LaMaestra
>>Subject: Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing
>>Program
>>
>>
>>
>> Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing Program,
>> Providing Compatibility Testing for High Definition Components
>>
>>Delivers Consumers a Consistent Plug and Play Experience, Maximizes Access
>>to
>> Premium HD Content
>>
>> LAS VEGAS, Jan. 3 /PRNewswire-FirstCall/ -- Silicon Image, Inc.
>>(Nasdaq: SIMG), a leader in the secure distribution, presentation and
>>storage
>>of high-definition content, today announced the launch of Simplay Labs, LLC
>>and the Simplay HD(TM) Testing Program. The Simplay HD Testing Program
>>provides compatibility testing for high definition (HD) consumer electronics
>>devices such as HDTVs, set-top boxes, audio/video (A/V) receivers and DVD
>>players, helping manufacturers to achieve compatibility and deliver the
>>highest-quality HDTV experience to consumers.
>>
>> As part of today's news, Simplay Labs announced:
>>
>> -- Simplay HD Testing Program and the Simplay HD(TM) logo
>> -- Testing service options and program participants
>> -- A cooperative marketing agreement with Monster Cable Products, Inc.
>> -- A retail marketing program with Tweeter Home Entertainment Group,
>>Inc.
>> -- Launch of the Simplay HD website for manufacturers and consumers
>> including a listing of the first wave of Simplay HD verified devices
>>
>> Bring It Home, Plug It In
>> The Simplay HD Testing Program consists of device compatibility testing,
>>branding and education for consumers to provide them with a consistent "plug
>>and play" user experience and to maximize their access to premium HD
>>content.
>>The program will also educate retail channels on how to identify devices
>>that
>>are compatible and content-ready.
>> Replacing the PanelLink Cinema (PLC) Partners Program, the Simplay HD
>>Testing Program examines devices for compliance with the High-Definition
>>Multimedia Interface(TM) (HDMI(TM)) and High-bandwidth Digital Content
>>Protection (HDCP) specifications, as well as for compatibility with a suite
>>of
>>other devices that have passed the Simplay HD Testing Program. Products that
>>have demonstrated adherence to the Simplay HD Compatibility Test
>>Specification
>>(CTS) in testing by Simplay Labs are identified with the Simplay HD logo.
>> "Consumers will benefit from the Simplay HD Testing Program as it
>>evolves
>>to include an even broader suite of interoperability testing, especially as
>>the digital links among devices continue to grow in complexity," said Steve
>>Tirado, president and CEO of Silicon Image. "Over time, Simplay HD verified
>>products will represent the worry-free way for consumers to purchase HD
>>components and create the ultimate home theater experience."
>>
>> Testing Service Options
>>
>> Simplay HD participants have three testing service options:
>>
>> -- Simplay Standard -- No annual fee, standard testing fees, standard
>> scheduling, and optional logo usage.
>> -- Simplay Preferred -- No annual fee, 25 percent discount on testing
>> fees, priority scheduling, logo usage, and website listing.
>> -- Simplay Elite -- $10,000 annual participation fee, four free tests,
>> 25 percent discount on subsequent tests, priority scheduling, logo
>> usage, prominent website listing, and five hours of test support
>> services per product.
>>
>> Initial participants in the Simplay HD Testing Program include BenQ
>>Corp.,
>>Hitachi Ltd., LG Electronics, MediaTek Inc., Mitsubishi Digital Electronics,
>>Pace Micro Technology PLC, Renesas Technology Corp., Samsung Electronics,
>>Sanyo Electric Company, Ltd., Scientific-Atlanta Inc., SerComm Corp.,
>>Silicon
>>Image, Sony Corp., Sunplus Technology Co., and TTE Corp. The program also
>>has
>>broad industry support from content providers Fox, The Walt Disney Company,
>>Universal Studios, and Warner Bros.
>> Mitsubishi Digital Electronics, Sanyo Electric Company, Ltd., Sony Corp.
>>and TTE Corp. (under the Thomson brand) have each submitted HDTVs for
>>Simplay
>>HD testing, ensuring that they are compatible and designed to access premium
>>HD content. For a complete listing of Simplay HD verified products, please
>>visit www.simplayhd.com.
>>
>> Marketing and Retail Programs
>> Under the cooperative marketing agreement announced today by Simplay
>>Labs,
>>Monster Cable will use the Simplay HD Testing Program for its line of HDMI
>>cables. Monster will incorporate the Simplay HD logo on cables that have
>>passed testing and will detail the benefits of Simplay HD in its sales
>>collateral.
>> "Since our products are at the center of connecting consumer electronics
>>components, we want to make sure that when consumers plug their systems
>>together, everything just works," said Noel Lee, CEO of Monster Cable
>>Products, Inc. "We are happy to be a Simplay marketing partner and will work
>>together to ensure that consumers are getting both the highest quality
>>experience as well as confidence that their components work well together."
>> Simplay Labs and consumer electronics retailer Tweeter will be working
>>together to develop joint training programs for Tweeter's installers and
>>sales
>>associates, and will implement marketing programs to build consumer brand
>>awareness for the Simplay HD logo.
>> "Tweeter's new Systems Design and Engineering group was created to help
>>simplify the process of buying and installing home theater systems for our
>>customers," said Steve Samson, vice president of system design and
>>engineering
>>at Tweeter. "The compatibility testing that Simplay Labs offers CE
>>manufacturers gives us confidence that Simplay HD verified products will
>>work
>>seamlessly together. In working with Simplay Labs, our customers will feel
>>more confident about their HD component purchases."
>> The new Simplay HD website, www.simplayhd.com, is designed to serve as
>>the
>>consumer guide to the overall high-definition experience. In addition to
>>listing Simplay HD verified devices, the website offers consumers research,
>>a
>>purchasing guide, and advice on to how to configure, optimize and enjoy the
>>high-definition experience. Manufacturers can also download the Simplay HD
>>Compatibility Test Specification and obtain instructions on how to submit
>>products to the Simplay HD Testing Program by visiting www.simplayhd.com.
>>
>> About Simplay Labs, LLC
>> Simplay Labs, LLC, a wholly owned subsidiary of Silicon Image, Inc.
>>based
>>in Sunnyvale, Calif., is the administrator of the Simplay HD(TM) Testing
>>Program. The Simplay HD Testing Program is comprised of leading consumer
>>electronics manufacturers and technology providers focused on delivering
>>fully
>>compatible products for consumers. As a result, consumers making home
>>theater
>>component purchases can be confident that Simplay HD verified systems are
>>compatible and ready to receive and play premium digital content, regardless
>>of manufacturer.
>>
>> About Silicon Image, Inc.
>> Headquartered in Sunnyvale, Calif., Silicon Image, Inc. is a leader in
>>the
>>secure distribution, presentation and storage of high-definition content.
>>Silicon Image creates and drives industry standards for digital content
>>delivery such as DVI, HDMI and UDI, leveraging strategic partnerships with
>>global leaders in consumer electronics and personal computing. Silicon Image
>>offers robust, high-bandwidth semiconductors in the global PC/display,
>>consumer electronics and storage arenas based on its innovative digital
>>interconnect technology and has become one of the top ten IP licensing
>>vendors
>>in the world. For more information on Silicon Image, visit
>>www.siliconimage.com.
>>
>> Forward-looking Statements
>> This news release contains forward-looking information within the
>>meaning
>>of federal securities regulations. These forward-looking statements include
>>statements related to the benefits of the Simplay HD Testing Program, the
>>expected evolution of this program, and market acceptance and evolution of
>>the
>>Simplay HD Testing Program. These forward-looking statements involve risks
>>and
>>uncertainties, including those described from time to time in Silicon
>>Image's
>>filings with the Securities and Exchange Commission (SEC) that could cause
>>the
>>actual results to differ materially from those anticipated by these forward-
>>looking statements. In particular, the benefits of Silicon Image products,
>>development plans regarding Silicon Image products, timing of new product
>>introductions and pricing of new products, and market acceptance and
>>evolution
>>of the Simplay HD Testing Program, may differ materially from what is
>>currently anticipated. In addition, see "Management's Discussion and
>>Analysis
>>of Financial Condition and Results of Operations -- Factors Affecting Future
>>Results" in the most recent Annual Report, Form 10-K or 10-Q filed by
>>Silicon
>>Image with the SEC. Silicon Image assumes no obligation to update this
>>forward-looking information.
>>
>>SOURCE Silicon Image, Inc.
>> -0- 01/03/2006
>> /CONTACT: media, Kasey Holman, Media Relations, +1-408-616-4192, or
>>[email protected], or investors, Gloria Lee, Investor Relations
>>Manager, +1-408-962-4282, or fax, +1-408-830-9531, or
>>[email protected], both of Silicon Image, Inc./
>> /Web site: http://www.simplayhd.com/
>> /Web site: http://www.siliconimage.com/
>> (SIMG)
>>
>>
>>
>>
>>You are receiving this transmission from PR Newswire on behalf of the issuer
>>of the information
>>contained in this email. If you would like to stop receiving information of
>>this nature via email
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----- HDTV Magazine Tips List -----

Well then I guess I am part of the problem in your eyes...

I see no reason why they should not be allowed to protect their content
provided it does not diminish final performance. As you point out they
need to apply that protection with forethought on how it will affect the
marketing of the product.

If there were a machine that could reproduce physical products like HDA1
DVD players as an example I think we might all see this differently.

Mom, you wanted an HD DVD player too? No problem, let me make a copy for
you so you don't have to spend $500...

Oh, but then there wouldn't be any players would there since there is no
reward for providing them. Oh, a licence you say to reproduce the
original, but then only one unit per licence right? Imagine that
licencing and copy protection system for hardware. What is the difference?

Thanks

Richard Fisher

HD Library is Published by Tech Services
A division of Mastertech Repair Corporation
http://www.hdtvmagazine.com/forum/index.php

Rodolfo La Maestra wrote:
> ----- HDTV Magazine Tips List -----
>
> Richard,
>
> They are not using the token yet because of fear of loosing 10 million interested purchasers not
> because they trust consumers, they never did, and that is the point.
>
> All content protection systems are not for the future, they are implemented today (except for the
> flag that is temporarily with the breaks on), including HDCP, 5c, and non-upconversion of DVD over
> component analog when CSS is detected.
>
> The non-using of the token is only a small and prudent back-off, although is just temporary, because
> they need mass purchases to establish a foot with a format, not because they trust consumers.
>
> I would only give them kudos when they actually implement a business model that is based on a
> balanced management of profit/loss projections (not the numbers they dream about that every pirated
> DVD in China is a possible sale they lost), and trusting consumers with their recording needs, not a
> model driven by assuming everyone is a pirate. The same applies to the RIAA.
>
> Best Regards,
>
> Rodolfo La Maestra
>
> -----Original Message-----
> From: HDTV Magazine On Behalf Of
> Richard Fisher
> Sent: Sunday, May 21, 2006 12:05 AM
> To: HDTV Magazine
> Subject: Re: Silicon Image Launches Simplay Labs and the Simplay HD(TM)
> Testing Program
>
>
> ----- HDTV Magazine Tips List -----
>
> What is there to kid about?
>
> Seems I have struck a nerve. You missed adding they can down rez all the
> sat STBs if they want to.
>
> Point is they have not. The Flag has been used in rare cases; PPV as I
> understand it. While they have the capability to mess things up for us
> they have not acted on it.
>
> > Should we put this in a more balanced perspective?
>
> Sure but maybe both of us are out to lunch then because your position
> appears to be about what they could do and mine is they haven't done
> anything except cover their ass for the future.
>
> If they don't implement this technology until say 2010 appears you cried
> wolf. If HD disc starts showing up with tokens 3 months from now I guess
> I gave them kudos prematurely.
>
> ?
>
> Thanks
>
> Richard Fisher
> www.HDLibrary.com Published by Tech Services
> A division of Mastertech Repair Corporation
>
> Rodolfo La Maestra wrote:
>
>>----- HDTV Magazine Tips List -----
>>
>>
>>AACS, the token, and the broadcast flag were created for and by Hollywood, but you are giving
>>Hollywood kudos because they are not using the token yet. Are you kidding Richard?
>>
>>Should we put this in a more balanced perspective?
>>
>>Best Regards,
>>
>>Rodolfo La Maestra
>>
>>-----Original Message-----
>>From: HDTV Magazine On Behalf Of
>>Richard Fisher
>>Sent: Thursday, May 18, 2006 10:11 AM
>>To: HDTV Magazine
>>Subject: Re: Silicon Image Launches Simplay Labs and the Simplay HD(TM)
>>Testing Program
>>
>>
>>----- HDTV Magazine Tips List -----
>>
>>Not to defend this player and Toshiba as much as provide some perspective...
>>
>>While far from perfect it is certainly more than adequate if used in
>>1080I mode via component analog for HD DVD only.
>>
>>It works with the three HDMI/DVI inputs I have. KEY: turn the display on
>>first and set it for the digitial input so the handshake takes place.
>>Hot plug and play is corrupted and needs to be fixed. Until the digital
>>video signal issues are fixed or they start shipping keyed discs there
>>is no reason to use the digital video connection at this time.
>>
>>As for how long it takes to watch a movie there is little difference for
>>me between it and any of my SD players. With SD I get to fight with
>>trailers, menus and copyright warnings before ever seeing the first
>>second of the movie. With HD I have to wait for the player to boot up
>>but after that I can get that movie playing pronto!
>>
>>Due to both situations I load a disc 5 minutes before I actually intend
>>to watch it; been doing that for years. Problem solved!
>>
>>The greatest paradox for me is the following.
>>
>>I can watch HD DVD at HD scan rates over component and skip all
>>copyright warnings.
>>
>>I can't watch SD DVD at HD scan rates over component or digital and am
>>forced to watch every second of the copyright warnings.
>>
>>While I understand why it none the less looks pretty stupid and
>>inconvenient to me and I bet most if not all consumers.
>>
>>It seems kudos may be deserved by Hollywood for not implementing the key
>>yet for component analog for legacy displays and allowing us to skip the
>>crap so we can finally watch the movie ASAP. This is certainly a 180
>>degree departure from SD DVD.
>>
>>Richard Fisher
>>www.HDLibrary.com Published by Tech Services
>>A division of Mastertech Repair Corporation
>>
>>Rodolfo La Maestra wrote:
>>
>>
>>>----- HDTV Magazine Tips List -----
>>>
>>>Bob,
>>>
>>>I believe you did not read my email.
>>>
>>>Toshiba had almost 4 months (Dec to April) which they could have used to submit players for
>>
>>testing
>>
>>
>>>while they waited for the AACS, they did not. Even if the players are ready for shipping they
>>
>>could
>>
>>
>>>have made an extra step to make sure they pass the test, they did not. They could have purchased
>>
>>any
>>
>>
>>>of the two available Simplay plans that provide priority testing considering their small window of
>>>opportunity, they did not. They could have submitted their player as the others did before the
>>>official announcement before Jan 3, they did not. They could have postponed a bit their
>>>time-to-market to fully test the product with the Labs, they did not. They preferred to launch
>>
>>the
>>
>>
>>>product and screw the consumers, which now have to cross their fingers for the player to be fixed,
>>
>>a
>>
>>
>>>$500 piece.
>>>
>>>There is no excuse, Simplay Labs is not at fault they did what they have to do, Toshiba's time-to
>>>market and decision making for rushing a product in vacuum is the only reason.
>>>
>>>Best Regards,
>>>
>>>Rodolfo La Maestra
>>>
>>>-----Original Message-----
>>>From: HDTV Magazine On Behalf Of
>>>Bob Mankin
>>>Sent: Wednesday, May 17, 2006 9:02 PM
>>>To: HDTV Magazine
>>>Subject: Re: Silicon Image Launches Simplay Labs and the Simplay HD(TM)
>>>Testing Program
>>>
>>>
>>>----- HDTV Magazine Tips List -----
>>>
>>>Rodolfo,
>>>
>>>That's precisely why I'm saying January was too late for this particular
>>>product. Had the testing service been available back in October of last
>>>year, it might have been a different story.
>>>
>>>A hardware design being frozen in December as this one was would have to
>>>have been tested no later than October for all necessary design changes,
>>>production scheduling etc. As it was, the AACS was finalized right about the
>>>time they would have been shipping these(typical 6 week lead time for US
>>>market). That means they probably made an educated guess on the final
>>>standard, had the hardware produced, then simply waited for AACS
>>>ratification before shipping. Had AACS been delayed any further or
>>>significant changes been made last minute, the players wouldn't have arrived
>>>when they did.
>>>
>>>We agree that their cutting corners on R&D is what's biting them on the butt
>>>today. Hopefully the Blu-ray folks are taking notes so as not to repeat the
>>>mistake.
>>>
>>>Bob
>>>
>>>-----Original Message-----
>>>From: HDTV Magazine On Behalf Of
>>>Rodolfo La Maestra
>>>Sent: Wednesday, May 17, 2006 5:27 PM
>>>To: HDTV Magazine
>>>Subject: Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing
>>>Program
>>>
>>>----- HDTV Magazine Tips List -----
>>>
>>>Bob,
>>>
>>>Actually they announced the Testing Program even before CES (Jan 3). Below
>>>is the press release
>>>they sent me with all the detail.
>>>
>>>But before that date a number of manufacturers already have submitted their
>>>equipment for testing,
>>>Sony included, but not Toshiba (see the paragraph down the middle).
>>>
>>>AACS and the Token was one main reason (or excuse I should say) of Toshiba's
>>>delay, but that should
>>>have given an opportunity window of almost 4 months to send a few units for
>>>testing, regardless if
>>>the HW/SW player final were ready at that time there is no excuse for
>>>ignoring a program that mainly
>>>helps consumers regarding compatibility of the products they buy, this shows
>>>that Toshiba gave more
>>>priority to be first to market than giving consumers a ready product.
>>>
>>>This is bad PR for Toshiba as you said.
>>>
>>>Best Regards
>>>
>>>Rodolfo La Maestra
>>>
>>>-----Original Message-----
>>>From: [email protected]
>>>Sent: Tuesday, January 03, 2006 9:02 AM
>>>To: Rodolfo LaMaestra
>>>Subject: Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing
>>>Program
>>>
>>>
>>>
>>>Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing Program,
>>> Providing Compatibility Testing for High Definition Components
>>>
>>>Delivers Consumers a Consistent Plug and Play Experience, Maximizes Access
>>>to
>>> Premium HD Content
>>>
>>> LAS VEGAS, Jan. 3 /PRNewswire-FirstCall/ -- Silicon Image, Inc.
>>>(Nasdaq: SIMG), a leader in the secure distribution, presentation and
>>>storage
>>>of high-definition content, today announced the launch of Simplay Labs, LLC
>>>and the Simplay HD(TM) Testing Program. The Simplay HD Testing Program
>>>provides compatibility testing for high definition (HD) consumer electronics
>>>devices such as HDTVs, set-top boxes, audio/video (A/V) receivers and DVD
>>>players, helping manufacturers to achieve compatibility and deliver the
>>>highest-quality HDTV experience to consumers.
>>>
>>> As part of today's news, Simplay Labs announced:
>>>
>>> -- Simplay HD Testing Program and the Simplay HD(TM) logo
>>> -- Testing service options and program participants
>>> -- A cooperative marketing agreement with Monster Cable Products, Inc.
>>> -- A retail marketing program with Tweeter Home Entertainment Group,
>>>Inc.
>>> -- Launch of the Simplay HD website for manufacturers and consumers
>>> including a listing of the first wave of Simplay HD verified devices
>>>
>>> Bring It Home, Plug It In
>>> The Simplay HD Testing Program consists of device compatibility testing,
>>>branding and education for consumers to provide them with a consistent "plug
>>>and play" user experience and to maximize their access to premium HD
>>>content.
>>>The program will also educate retail channels on how to identify devices
>>>that
>>>are compatible and content-ready.
>>> Replacing the PanelLink Cinema (PLC) Partners Program, the Simplay HD
>>>Testing Program examines devices for compliance with the High-Definition
>>>Multimedia Interface(TM) (HDMI(TM)) and High-bandwidth Digital Content
>>>Protection (HDCP) specifications, as well as for compatibility with a suite
>>>of
>>>other devices that have passed the Simplay HD Testing Program. Products that
>>>have demonstrated adherence to the Simplay HD Compatibility Test
>>>Specification
>>>(CTS) in testing by Simplay Labs are identified with the Simplay HD logo.
>>> "Consumers will benefit from the Simplay HD Testing Program as it
>>>evolves
>>>to include an even broader suite of interoperability testing, especially as
>>>the digital links among devices continue to grow in complexity," said Steve
>>>Tirado, president and CEO of Silicon Image. "Over time, Simplay HD verified
>>>products will represent the worry-free way for consumers to purchase HD
>>>components and create the ultimate home theater experience."
>>>
>>> Testing Service Options
>>>
>>> Simplay HD participants have three testing service options:
>>>
>>> -- Simplay Standard -- No annual fee, standard testing fees, standard
>>> scheduling, and optional logo usage.
>>> -- Simplay Preferred -- No annual fee, 25 percent discount on testing
>>> fees, priority scheduling, logo usage, and website listing.
>>> -- Simplay Elite -- $10,000 annual participation fee, four free tests,
>>> 25 percent discount on subsequent tests, priority scheduling, logo
>>> usage, prominent website listing, and five hours of test support
>>> services per product.
>>>
>>> Initial participants in the Simplay HD Testing Program include BenQ
>>>Corp.,
>>>Hitachi Ltd., LG Electronics, MediaTek Inc., Mitsubishi Digital Electronics,
>>>Pace Micro Technology PLC, Renesas Technology Corp., Samsung Electronics,
>>>Sanyo Electric Company, Ltd., Scientific-Atlanta Inc., SerComm Corp.,
>>>Silicon
>>>Image, Sony Corp., Sunplus Technology Co., and TTE Corp. The program also
>>>has
>>>broad industry support from content providers Fox, The Walt Disney Company,
>>>Universal Studios, and Warner Bros.
>>> Mitsubishi Digital Electronics, Sanyo Electric Company, Ltd., Sony Corp.
>>>and TTE Corp. (under the Thomson brand) have each submitted HDTVs for
>>>Simplay
>>>HD testing, ensuring that they are compatible and designed to access premium
>>>HD content. For a complete listing of Simplay HD verified products, please
>>>visit www.simplayhd.com.
>>>
>>> Marketing and Retail Programs
>>> Under the cooperative marketing agreement announced today by Simplay
>>>Labs,
>>>Monster Cable will use the Simplay HD Testing Program for its line of HDMI
>>>cables. Monster will incorporate the Simplay HD logo on cables that have
>>>passed testing and will detail the benefits of Simplay HD in its sales
>>>collateral.
>>> "Since our products are at the center of connecting consumer electronics
>>>components, we want to make sure that when consumers plug their systems
>>>together, everything just works," said Noel Lee, CEO of Monster Cable
>>>Products, Inc. "We are happy to be a Simplay marketing partner and will work
>>>together to ensure that consumers are getting both the highest quality
>>>experience as well as confidence that their components work well together."
>>> Simplay Labs and consumer electronics retailer Tweeter will be working
>>>together to develop joint training programs for Tweeter's installers and
>>>sales
>>>associates, and will implement marketing programs to build consumer brand
>>>awareness for the Simplay HD logo.
>>> "Tweeter's new Systems Design and Engineering group was created to help
>>>simplify the process of buying and installing home theater systems for our
>>>customers," said Steve Samson, vice president of system design and
>>>engineering
>>>at Tweeter. "The compatibility testing that Simplay Labs offers CE
>>>manufacturers gives us confidence that Simplay HD verified products will
>>>work
>>>seamlessly together. In working with Simplay Labs, our customers will feel
>>>more confident about their HD component purchases."
>>> The new Simplay HD website, www.simplayhd.com, is designed to serve as
>>>the
>>>consumer guide to the overall high-definition experience. In addition to
>>>listing Simplay HD verified devices, the website offers consumers research,
>>>a
>>>purchasing guide, and advice on to how to configure, optimize and enjoy the
>>>high-definition experience. Manufacturers can also download the Simplay HD
>>>Compatibility Test Specification and obtain instructions on how to submit
>>>products to the Simplay HD Testing Program by visiting www.simplayhd.com.
>>>
>>> About Simplay Labs, LLC
>>> Simplay Labs, LLC, a wholly owned subsidiary of Silicon Image, Inc.
>>>based
>>>in Sunnyvale, Calif., is the administrator of the Simplay HD(TM) Testing
>>>Program. The Simplay HD Testing Program is comprised of leading consumer
>>>electronics manufacturers and technology providers focused on delivering
>>>fully
>>>compatible products for consumers. As a result, consumers making home
>>>theater
>>>component purchases can be confident that Simplay HD verified systems are
>>>compatible and ready to receive and play premium digital content, regardless
>>>of manufacturer.
>>>
>>> About Silicon Image, Inc.
>>> Headquartered in Sunnyvale, Calif., Silicon Image, Inc. is a leader in
>>>the
>>>secure distribution, presentation and storage of high-definition content.
>>>Silicon Image creates and drives industry standards for digital content
>>>delivery such as DVI, HDMI and UDI, leveraging strategic partnerships with
>>>global leaders in consumer electronics and personal computing. Silicon Image
>>>offers robust, high-bandwidth semiconductors in the global PC/display,
>>>consumer electronics and storage arenas based on its innovative digital
>>>interconnect technology and has become one of the top ten IP licensing
>>>vendors
>>>in the world. For more information on Silicon Image, visit
>>>www.siliconimage.com.
>>>
>>> Forward-looking Statements
>>> This news release contains forward-looking information within the
>>>meaning
>>>of federal securities regulations. These forward-looking statements include
>>>statements related to the benefits of the Simplay HD Testing Program, the
>>>expected evolution of this program, and market acceptance and evolution of
>>>the
>>>Simplay HD Testing Program. These forward-looking statements involve risks
>>>and
>>>uncertainties, including those described from time to time in Silicon
>>>Image's
>>>filings with the Securities and Exchange Commission (SEC) that could cause
>>>the
>>>actual results to differ materially from those anticipated by these forward-
>>>looking statements. In particular, the benefits of Silicon Image products,
>>>development plans regarding Silicon Image products, timing of new product
>>>introductions and pricing of new products, and market acceptance and
>>>evolution
>>>of the Simplay HD Testing Program, may differ materially from what is
>>>currently anticipated. In addition, see "Management's Discussion and
>>>Analysis
>>>of Financial Condition and Results of Operations -- Factors Affecting Future
>>>Results" in the most recent Annual Report, Form 10-K or 10-Q filed by
>>>Silicon
>>>Image with the SEC. Silicon Image assumes no obligation to update this
>>>forward-looking information.
>>>
>>>SOURCE Silicon Image, Inc.
>>> -0- 01/03/2006
>>> /CONTACT: media, Kasey Holman, Media Relations, +1-408-616-4192, or
>>>[email protected], or investors, Gloria Lee, Investor Relations
>>>Manager, +1-408-962-4282, or fax, +1-408-830-9531, or
>>>[email protected], both of Silicon Image, Inc./
>>> /Web site: http://www.simplayhd.com/
>>> /Web site: http://www.siliconimage.com/
>>> (SIMG)
>>>
>>>
>>>
>>>
>>>You are receiving this transmission from PR Newswire on behalf of the issuer
>>>of the information
>>>contained in this email. If you would like to stop receiving information of
>>>this nature via email
>>>for this issuer, click here, for auto-removal.
>>>
>>>
>>>
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----- HDTV Magazine Tips List -----

Richard,

I never had any problem with applying and respecting content protection, as long as it does not
render lawful purchased equipment automatically obsolete due to a miscalculation of what a
technology requires to be protected, from the day one before it is released, component analog should
never have been released if they considered it not protected enough, if they did not care at that
time it is their problem not the consumer that purchased the equipment to be used for exact purpose
of watching HD.

My point was, they can not count as a possible sale people that wants to buy a $1 DVD pirated copy
in China with horrible image quality (have you ever watched one of those?), those people would never
buy a $20 DVD anyway, ever. The MPAA and RIAA are counting that large mass of public on their
picture of loss of income, when they would never would have such income from that kind of public.

That model has to change, and be adjusted to what they are actually getting, which is humongous
considering DVDs alone, minus a more balanced projection of what the lack of content protection
would do for the mass of people that could have the means and priorities to actually pay full price
for the content and wont, they are the actual pirate consumers as far as counting loss earnings,
that is the clean and actual loss. How many are those? Not as the huge numbers that are counted
now. The model has to change to consider the actual numbers and to consider legacy.

Best Regards,

Rodolfo La Maestra

-----Original Message-----
From: HDTV Magazine On Behalf Of
Richard Fisher
Sent: Monday, May 22, 2006 12:37 PM
To: HDTV Magazine
Subject: Re: Silicon Image Launches Simplay Labs and the Simplay HD(TM)
Testing Program


----- HDTV Magazine Tips List -----

Well then I guess I am part of the problem in your eyes...

I see no reason why they should not be allowed to protect their content
provided it does not diminish final performance. As you point out they
need to apply that protection with forethought on how it will affect the
marketing of the product.

If there were a machine that could reproduce physical products like HDA1
DVD players as an example I think we might all see this differently.

Mom, you wanted an HD DVD player too? No problem, let me make a copy for
you so you don't have to spend $500...

Oh, but then there wouldn't be any players would there since there is no
reward for providing them. Oh, a licence you say to reproduce the
original, but then only one unit per licence right? Imagine that
licencing and copy protection system for hardware. What is the difference?

Thanks

Richard Fisher

HD Library is Published by Tech Services
A division of Mastertech Repair Corporation
http://www.hdtvmagazine.com/forum/index.php

Rodolfo La Maestra wrote:
> ----- HDTV Magazine Tips List -----
>
> Richard,
>
> They are not using the token yet because of fear of loosing 10 million interested purchasers not
> because they trust consumers, they never did, and that is the point.
>
> All content protection systems are not for the future, they are implemented today (except for the
> flag that is temporarily with the breaks on), including HDCP, 5c, and non-upconversion of DVD over
> component analog when CSS is detected.
>
> The non-using of the token is only a small and prudent back-off, although is just temporary,
because
> they need mass purchases to establish a foot with a format, not because they trust consumers.
>
> I would only give them kudos when they actually implement a business model that is based on a
> balanced management of profit/loss projections (not the numbers they dream about that every
pirated
> DVD in China is a possible sale they lost), and trusting consumers with their recording needs, not
a
> model driven by assuming everyone is a pirate. The same applies to the RIAA.
>
> Best Regards,
>
> Rodolfo La Maestra
>
> -----Original Message-----
> From: HDTV Magazine On Behalf Of
> Richard Fisher
> Sent: Sunday, May 21, 2006 12:05 AM
> To: HDTV Magazine
> Subject: Re: Silicon Image Launches Simplay Labs and the Simplay HD(TM)
> Testing Program
>
>
> ----- HDTV Magazine Tips List -----
>
> What is there to kid about?
>
> Seems I have struck a nerve. You missed adding they can down rez all the
> sat STBs if they want to.
>
> Point is they have not. The Flag has been used in rare cases; PPV as I
> understand it. While they have the capability to mess things up for us
> they have not acted on it.
>
> > Should we put this in a more balanced perspective?
>
> Sure but maybe both of us are out to lunch then because your position
> appears to be about what they could do and mine is they haven't done
> anything except cover their ass for the future.
>
> If they don't implement this technology until say 2010 appears you cried
> wolf. If HD disc starts showing up with tokens 3 months from now I guess
> I gave them kudos prematurely.
>
> ?
>
> Thanks
>
> Richard Fisher
> www.HDLibrary.com Published by Tech Services
> A division of Mastertech Repair Corporation
>
> Rodolfo La Maestra wrote:
>
>>----- HDTV Magazine Tips List -----
>>
>>
>>AACS, the token, and the broadcast flag were created for and by Hollywood, but you are giving
>>Hollywood kudos because they are not using the token yet. Are you kidding Richard?
>>
>>Should we put this in a more balanced perspective?
>>
>>Best Regards,
>>
>>Rodolfo La Maestra
>>
>>-----Original Message-----
>>From: HDTV Magazine On Behalf Of
>>Richard Fisher
>>Sent: Thursday, May 18, 2006 10:11 AM
>>To: HDTV Magazine
>>Subject: Re: Silicon Image Launches Simplay Labs and the Simplay HD(TM)
>>Testing Program
>>
>>
>>----- HDTV Magazine Tips List -----
>>
>>Not to defend this player and Toshiba as much as provide some perspective...
>>
>>While far from perfect it is certainly more than adequate if used in
>>1080I mode via component analog for HD DVD only.
>>
>>It works with the three HDMI/DVI inputs I have. KEY: turn the display on
>>first and set it for the digitial input so the handshake takes place.
>>Hot plug and play is corrupted and needs to be fixed. Until the digital
>>video signal issues are fixed or they start shipping keyed discs there
>>is no reason to use the digital video connection at this time.
>>
>>As for how long it takes to watch a movie there is little difference for
>>me between it and any of my SD players. With SD I get to fight with
>>trailers, menus and copyright warnings before ever seeing the first
>>second of the movie. With HD I have to wait for the player to boot up
>>but after that I can get that movie playing pronto!
>>
>>Due to both situations I load a disc 5 minutes before I actually intend
>>to watch it; been doing that for years. Problem solved!
>>
>>The greatest paradox for me is the following.
>>
>>I can watch HD DVD at HD scan rates over component and skip all
>>copyright warnings.
>>
>>I can't watch SD DVD at HD scan rates over component or digital and am
>>forced to watch every second of the copyright warnings.
>>
>>While I understand why it none the less looks pretty stupid and
>>inconvenient to me and I bet most if not all consumers.
>>
>>It seems kudos may be deserved by Hollywood for not implementing the key
>>yet for component analog for legacy displays and allowing us to skip the
>>crap so we can finally watch the movie ASAP. This is certainly a 180
>>degree departure from SD DVD.
>>
>>Richard Fisher
>>www.HDLibrary.com Published by Tech Services
>>A division of Mastertech Repair Corporation
>>
>>Rodolfo La Maestra wrote:
>>
>>
>>>----- HDTV Magazine Tips List -----
>>>
>>>Bob,
>>>
>>>I believe you did not read my email.
>>>
>>>Toshiba had almost 4 months (Dec to April) which they could have used to submit players for
>>
>>testing
>>
>>
>>>while they waited for the AACS, they did not. Even if the players are ready for shipping they
>>
>>could
>>
>>
>>>have made an extra step to make sure they pass the test, they did not. They could have purchased
>>
>>any
>>
>>
>>>of the two available Simplay plans that provide priority testing considering their small window
of
>>>opportunity, they did not. They could have submitted their player as the others did before the
>>>official announcement before Jan 3, they did not. They could have postponed a bit their
>>>time-to-market to fully test the product with the Labs, they did not. They preferred to launch
>>
>>the
>>
>>
>>>product and screw the consumers, which now have to cross their fingers for the player to be
fixed,
>>
>>a
>>
>>
>>>$500 piece.
>>>
>>>There is no excuse, Simplay Labs is not at fault they did what they have to do, Toshiba's time-to
>>>market and decision making for rushing a product in vacuum is the only reason.
>>>
>>>Best Regards,
>>>
>>>Rodolfo La Maestra
>>>
>>>-----Original Message-----
>>>From: HDTV Magazine On Behalf Of
>>>Bob Mankin
>>>Sent: Wednesday, May 17, 2006 9:02 PM
>>>To: HDTV Magazine
>>>Subject: Re: Silicon Image Launches Simplay Labs and the Simplay HD(TM)
>>>Testing Program
>>>
>>>
>>>----- HDTV Magazine Tips List -----
>>>
>>>Rodolfo,
>>>
>>>That's precisely why I'm saying January was too late for this particular
>>>product. Had the testing service been available back in October of last
>>>year, it might have been a different story.
>>>
>>>A hardware design being frozen in December as this one was would have to
>>>have been tested no later than October for all necessary design changes,
>>>production scheduling etc. As it was, the AACS was finalized right about the
>>>time they would have been shipping these(typical 6 week lead time for US
>>>market). That means they probably made an educated guess on the final
>>>standard, had the hardware produced, then simply waited for AACS
>>>ratification before shipping. Had AACS been delayed any further or
>>>significant changes been made last minute, the players wouldn't have arrived
>>>when they did.
>>>
>>>We agree that their cutting corners on R&D is what's biting them on the butt
>>>today. Hopefully the Blu-ray folks are taking notes so as not to repeat the
>>>mistake.
>>>
>>>Bob
>>>
>>>-----Original Message-----
>>>From: HDTV Magazine On Behalf Of
>>>Rodolfo La Maestra
>>>Sent: Wednesday, May 17, 2006 5:27 PM
>>>To: HDTV Magazine
>>>Subject: Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing
>>>Program
>>>
>>>----- HDTV Magazine Tips List -----
>>>
>>>Bob,
>>>
>>>Actually they announced the Testing Program even before CES (Jan 3). Below
>>>is the press release
>>>they sent me with all the detail.
>>>
>>>But before that date a number of manufacturers already have submitted their
>>>equipment for testing,
>>>Sony included, but not Toshiba (see the paragraph down the middle).
>>>
>>>AACS and the Token was one main reason (or excuse I should say) of Toshiba's
>>>delay, but that should
>>>have given an opportunity window of almost 4 months to send a few units for
>>>testing, regardless if
>>>the HW/SW player final were ready at that time there is no excuse for
>>>ignoring a program that mainly
>>>helps consumers regarding compatibility of the products they buy, this shows
>>>that Toshiba gave more
>>>priority to be first to market than giving consumers a ready product.
>>>
>>>This is bad PR for Toshiba as you said.
>>>
>>>Best Regards
>>>
>>>Rodolfo La Maestra
>>>
>>>-----Original Message-----
>>>From: [email protected]
>>>Sent: Tuesday, January 03, 2006 9:02 AM
>>>To: Rodolfo LaMaestra
>>>Subject: Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing
>>>Program
>>>
>>>
>>>
>>>Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing Program,
>>> Providing Compatibility Testing for High Definition Components
>>>
>>>Delivers Consumers a Consistent Plug and Play Experience, Maximizes Access
>>>to
>>> Premium HD Content
>>>
>>> LAS VEGAS, Jan. 3 /PRNewswire-FirstCall/ -- Silicon Image, Inc.
>>>(Nasdaq: SIMG), a leader in the secure distribution, presentation and
>>>storage
>>>of high-definition content, today announced the launch of Simplay Labs, LLC
>>>and the Simplay HD(TM) Testing Program. The Simplay HD Testing Program
>>>provides compatibility testing for high definition (HD) consumer electronics
>>>devices such as HDTVs, set-top boxes, audio/video (A/V) receivers and DVD
>>>players, helping manufacturers to achieve compatibility and deliver the
>>>highest-quality HDTV experience to consumers.
>>>
>>> As part of today's news, Simplay Labs announced:
>>>
>>> -- Simplay HD Testing Program and the Simplay HD(TM) logo
>>> -- Testing service options and program participants
>>> -- A cooperative marketing agreement with Monster Cable Products, Inc.
>>> -- A retail marketing program with Tweeter Home Entertainment Group,
>>>Inc.
>>> -- Launch of the Simplay HD website for manufacturers and consumers
>>> including a listing of the first wave of Simplay HD verified devices
>>>
>>> Bring It Home, Plug It In
>>> The Simplay HD Testing Program consists of device compatibility testing,
>>>branding and education for consumers to provide them with a consistent "plug
>>>and play" user experience and to maximize their access to premium HD
>>>content.
>>>The program will also educate retail channels on how to identify devices
>>>that
>>>are compatible and content-ready.
>>> Replacing the PanelLink Cinema (PLC) Partners Program, the Simplay HD
>>>Testing Program examines devices for compliance with the High-Definition
>>>Multimedia Interface(TM) (HDMI(TM)) and High-bandwidth Digital Content
>>>Protection (HDCP) specifications, as well as for compatibility with a suite
>>>of
>>>other devices that have passed the Simplay HD Testing Program. Products that
>>>have demonstrated adherence to the Simplay HD Compatibility Test
>>>Specification
>>>(CTS) in testing by Simplay Labs are identified with the Simplay HD logo.
>>> "Consumers will benefit from the Simplay HD Testing Program as it
>>>evolves
>>>to include an even broader suite of interoperability testing, especially as
>>>the digital links among devices continue to grow in complexity," said Steve
>>>Tirado, president and CEO of Silicon Image. "Over time, Simplay HD verified
>>>products will represent the worry-free way for consumers to purchase HD
>>>components and create the ultimate home theater experience."
>>>
>>> Testing Service Options
>>>
>>> Simplay HD participants have three testing service options:
>>>
>>> -- Simplay Standard -- No annual fee, standard testing fees, standard
>>> scheduling, and optional logo usage.
>>> -- Simplay Preferred -- No annual fee, 25 percent discount on testing
>>> fees, priority scheduling, logo usage, and website listing.
>>> -- Simplay Elite -- $10,000 annual participation fee, four free tests,
>>> 25 percent discount on subsequent tests, priority scheduling, logo
>>> usage, prominent website listing, and five hours of test support
>>> services per product.
>>>
>>> Initial participants in the Simplay HD Testing Program include BenQ
>>>Corp.,
>>>Hitachi Ltd., LG Electronics, MediaTek Inc., Mitsubishi Digital Electronics,
>>>Pace Micro Technology PLC, Renesas Technology Corp., Samsung Electronics,
>>>Sanyo Electric Company, Ltd., Scientific-Atlanta Inc., SerComm Corp.,
>>>Silicon
>>>Image, Sony Corp., Sunplus Technology Co., and TTE Corp. The program also
>>>has
>>>broad industry support from content providers Fox, The Walt Disney Company,
>>>Universal Studios, and Warner Bros.
>>> Mitsubishi Digital Electronics, Sanyo Electric Company, Ltd., Sony Corp.
>>>and TTE Corp. (under the Thomson brand) have each submitted HDTVs for
>>>Simplay
>>>HD testing, ensuring that they are compatible and designed to access premium
>>>HD content. For a complete listing of Simplay HD verified products, please
>>>visit www.simplayhd.com.
>>>
>>> Marketing and Retail Programs
>>> Under the cooperative marketing agreement announced today by Simplay
>>>Labs,
>>>Monster Cable will use the Simplay HD Testing Program for its line of HDMI
>>>cables. Monster will incorporate the Simplay HD logo on cables that have
>>>passed testing and will detail the benefits of Simplay HD in its sales
>>>collateral.
>>> "Since our products are at the center of connecting consumer electronics
>>>components, we want to make sure that when consumers plug their systems
>>>together, everything just works," said Noel Lee, CEO of Monster Cable
>>>Products, Inc. "We are happy to be a Simplay marketing partner and will work
>>>together to ensure that consumers are getting both the highest quality
>>>experience as well as confidence that their components work well together."
>>> Simplay Labs and consumer electronics retailer Tweeter will be working
>>>together to develop joint training programs for Tweeter's installers and
>>>sales
>>>associates, and will implement marketing programs to build consumer brand
>>>awareness for the Simplay HD logo.
>>> "Tweeter's new Systems Design and Engineering group was created to help
>>>simplify the process of buying and installing home theater systems for our
>>>customers," said Steve Samson, vice president of system design and
>>>engineering
>>>at Tweeter. "The compatibility testing that Simplay Labs offers CE
>>>manufacturers gives us confidence that Simplay HD verified products will
>>>work
>>>seamlessly together. In working with Simplay Labs, our customers will feel
>>>more confident about their HD component purchases."
>>> The new Simplay HD website, www.simplayhd.com, is designed to serve as
>>>the
>>>consumer guide to the overall high-definition experience. In addition to
>>>listing Simplay HD verified devices, the website offers consumers research,
>>>a
>>>purchasing guide, and advice on to how to configure, optimize and enjoy the
>>>high-definition experience. Manufacturers can also download the Simplay HD
>>>Compatibility Test Specification and obtain instructions on how to submit
>>>products to the Simplay HD Testing Program by visiting www.simplayhd.com.
>>>
>>> About Simplay Labs, LLC
>>> Simplay Labs, LLC, a wholly owned subsidiary of Silicon Image, Inc.
>>>based
>>>in Sunnyvale, Calif., is the administrator of the Simplay HD(TM) Testing
>>>Program. The Simplay HD Testing Program is comprised of leading consumer
>>>electronics manufacturers and technology providers focused on delivering
>>>fully
>>>compatible products for consumers. As a result, consumers making home
>>>theater
>>>component purchases can be confident that Simplay HD verified systems are
>>>compatible and ready to receive and play premium digital content, regardless
>>>of manufacturer.
>>>
>>> About Silicon Image, Inc.
>>> Headquartered in Sunnyvale, Calif., Silicon Image, Inc. is a leader in
>>>the
>>>secure distribution, presentation and storage of high-definition content.
>>>Silicon Image creates and drives industry standards for digital content
>>>delivery such as DVI, HDMI and UDI, leveraging strategic partnerships with
>>>global leaders in consumer electronics and personal computing. Silicon Image
>>>offers robust, high-bandwidth semiconductors in the global PC/display,
>>>consumer electronics and storage arenas based on its innovative digital
>>>interconnect technology and has become one of the top ten IP licensing
>>>vendors
>>>in the world. For more information on Silicon Image, visit
>>>www.siliconimage.com.
>>>
>>> Forward-looking Statements
>>> This news release contains forward-looking information within the
>>>meaning
>>>of federal securities regulations. These forward-looking statements include
>>>statements related to the benefits of the Simplay HD Testing Program, the
>>>expected evolution of this program, and market acceptance and evolution of
>>>the
>>>Simplay HD Testing Program. These forward-looking statements involve risks
>>>and
>>>uncertainties, including those described from time to time in Silicon
>>>Image's
>>>filings with the Securities and Exchange Commission (SEC) that could cause
>>>the
>>>actual results to differ materially from those anticipated by these forward-
>>>looking statements. In particular, the benefits of Silicon Image products,
>>>development plans regarding Silicon Image products, timing of new product
>>>introductions and pricing of new products, and market acceptance and
>>>evolution
>>>of the Simplay HD Testing Program, may differ materially from what is
>>>currently anticipated. In addition, see "Management's Discussion and
>>>Analysis
>>>of Financial Condition and Results of Operations -- Factors Affecting Future
>>>Results" in the most recent Annual Report, Form 10-K or 10-Q filed by
>>>Silicon
>>>Image with the SEC. Silicon Image assumes no obligation to update this
>>>forward-looking information.
>>>
>>>SOURCE Silicon Image, Inc.
>>> -0- 01/03/2006
>>> /CONTACT: media, Kasey Holman, Media Relations, +1-408-616-4192, or
>>>[email protected], or investors, Gloria Lee, Investor Relations
>>>Manager, +1-408-962-4282, or fax, +1-408-830-9531, or
>>>[email protected], both of Silicon Image, Inc./
>>> /Web site: http://www.simplayhd.com/
>>> /Web site: http://www.siliconimage.com/
>>> (SIMG)
>>>
>>>
>>>
>>>
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----- HDTV Magazine Tips List -----

> I never had any problem with applying and respecting content
protection, as long as it does not
> render lawful purchased equipment automatically obsolete due to a
miscalculation of what a
> technology requires to be protected, from the day one before it is
released, component analog should
> never have been released if they considered it not protected enough,
if they did not care at that
> time it is their problem not the consumer that purchased the
equipment to be used for exact purpose
> of watching HD.

Agreed. Beyond upscaling SD DVD on the cheap where is the analog problem?

Thanks

Richard Fisher
HD Library is Published by Tech Services
A division of Mastertech Repair Corporation
http://www.hdtvmagazine.com/forum/index.php

Rodolfo La Maestra wrote:
> ----- HDTV Magazine Tips List -----
>
> Richard,
>
> I never had any problem with applying and respecting content protection, as long as it does not
> render lawful purchased equipment automatically obsolete due to a miscalculation of what a
> technology requires to be protected, from the day one before it is released, component analog should
> never have been released if they considered it not protected enough, if they did not care at that
> time it is their problem not the consumer that purchased the equipment to be used for exact purpose
> of watching HD.
>
> My point was, they can not count as a possible sale people that wants to buy a $1 DVD pirated copy
> in China with horrible image quality (have you ever watched one of those?), those people would never
> buy a $20 DVD anyway, ever. The MPAA and RIAA are counting that large mass of public on their
> picture of loss of income, when they would never would have such income from that kind of public.
>
> That model has to change, and be adjusted to what they are actually getting, which is humongous
> considering DVDs alone, minus a more balanced projection of what the lack of content protection
> would do for the mass of people that could have the means and priorities to actually pay full price
> for the content and wont, they are the actual pirate consumers as far as counting loss earnings,
> that is the clean and actual loss. How many are those? Not as the huge numbers that are counted
> now. The model has to change to consider the actual numbers and to consider legacy.
>
> Best Regards,
>
> Rodolfo La Maestra
>
> -----Original Message-----
> From: HDTV Magazine On Behalf Of
> Richard Fisher
> Sent: Monday, May 22, 2006 12:37 PM
> To: HDTV Magazine
> Subject: Re: Silicon Image Launches Simplay Labs and the Simplay HD(TM)
> Testing Program
>
>
> ----- HDTV Magazine Tips List -----
>
> Well then I guess I am part of the problem in your eyes...
>
> I see no reason why they should not be allowed to protect their content
> provided it does not diminish final performance. As you point out they
> need to apply that protection with forethought on how it will affect the
> marketing of the product.
>
> If there were a machine that could reproduce physical products like HDA1
> DVD players as an example I think we might all see this differently.
>
> Mom, you wanted an HD DVD player too? No problem, let me make a copy for
> you so you don't have to spend $500...
>
> Oh, but then there wouldn't be any players would there since there is no
> reward for providing them. Oh, a licence you say to reproduce the
> original, but then only one unit per licence right? Imagine that
> licencing and copy protection system for hardware. What is the difference?
>
> Thanks
>
> Richard Fisher
>
> HD Library is Published by Tech Services
> A division of Mastertech Repair Corporation
> http://www.hdtvmagazine.com/forum/index.php
>
> Rodolfo La Maestra wrote:
>
>>----- HDTV Magazine Tips List -----
>>
>>Richard,
>>
>>They are not using the token yet because of fear of loosing 10 million interested purchasers not
>>because they trust consumers, they never did, and that is the point.
>>
>>All content protection systems are not for the future, they are implemented today (except for the
>>flag that is temporarily with the breaks on), including HDCP, 5c, and non-upconversion of DVD over
>>component analog when CSS is detected.
>>
>>The non-using of the token is only a small and prudent back-off, although is just temporary,
>
> because
>
>>they need mass purchases to establish a foot with a format, not because they trust consumers.
>>
>>I would only give them kudos when they actually implement a business model that is based on a
>>balanced management of profit/loss projections (not the numbers they dream about that every
>
> pirated
>
>>DVD in China is a possible sale they lost), and trusting consumers with their recording needs, not
>
> a
>
>>model driven by assuming everyone is a pirate. The same applies to the RIAA.
>>
>>Best Regards,
>>
>>Rodolfo La Maestra
>>
>>-----Original Message-----
>>From: HDTV Magazine On Behalf Of
>>Richard Fisher
>>Sent: Sunday, May 21, 2006 12:05 AM
>>To: HDTV Magazine
>>Subject: Re: Silicon Image Launches Simplay Labs and the Simplay HD(TM)
>>Testing Program
>>
>>
>>----- HDTV Magazine Tips List -----
>>
>>What is there to kid about?
>>
>>Seems I have struck a nerve. You missed adding they can down rez all the
>>sat STBs if they want to.
>>
>>Point is they have not. The Flag has been used in rare cases; PPV as I
>>understand it. While they have the capability to mess things up for us
>>they have not acted on it.
>>
>> > Should we put this in a more balanced perspective?
>>
>>Sure but maybe both of us are out to lunch then because your position
>>appears to be about what they could do and mine is they haven't done
>>anything except cover their ass for the future.
>>
>>If they don't implement this technology until say 2010 appears you cried
>>wolf. If HD disc starts showing up with tokens 3 months from now I guess
>>I gave them kudos prematurely.
>>
>>?
>>
>>Thanks
>>
>>Richard Fisher
>>www.HDLibrary.com Published by Tech Services
>>A division of Mastertech Repair Corporation
>>
>>Rodolfo La Maestra wrote:
>>
>>
>>>----- HDTV Magazine Tips List -----
>>>
>>>
>>>AACS, the token, and the broadcast flag were created for and by Hollywood, but you are giving
>>>Hollywood kudos because they are not using the token yet. Are you kidding Richard?
>>>
>>>Should we put this in a more balanced perspective?
>>>
>>>Best Regards,
>>>
>>>Rodolfo La Maestra
>>>
>>>-----Original Message-----
>>>From: HDTV Magazine On Behalf Of
>>>Richard Fisher
>>>Sent: Thursday, May 18, 2006 10:11 AM
>>>To: HDTV Magazine
>>>Subject: Re: Silicon Image Launches Simplay Labs and the Simplay HD(TM)
>>>Testing Program
>>>
>>>
>>>----- HDTV Magazine Tips List -----
>>>
>>>Not to defend this player and Toshiba as much as provide some perspective...
>>>
>>>While far from perfect it is certainly more than adequate if used in
>>>1080I mode via component analog for HD DVD only.
>>>
>>>It works with the three HDMI/DVI inputs I have. KEY: turn the display on
>>>first and set it for the digitial input so the handshake takes place.
>>>Hot plug and play is corrupted and needs to be fixed. Until the digital
>>>video signal issues are fixed or they start shipping keyed discs there
>>>is no reason to use the digital video connection at this time.
>>>
>>>As for how long it takes to watch a movie there is little difference for
>>>me between it and any of my SD players. With SD I get to fight with
>>>trailers, menus and copyright warnings before ever seeing the first
>>>second of the movie. With HD I have to wait for the player to boot up
>>>but after that I can get that movie playing pronto!
>>>
>>>Due to both situations I load a disc 5 minutes before I actually intend
>>>to watch it; been doing that for years. Problem solved!
>>>
>>>The greatest paradox for me is the following.
>>>
>>>I can watch HD DVD at HD scan rates over component and skip all
>>>copyright warnings.
>>>
>>>I can't watch SD DVD at HD scan rates over component or digital and am
>>>forced to watch every second of the copyright warnings.
>>>
>>>While I understand why it none the less looks pretty stupid and
>>>inconvenient to me and I bet most if not all consumers.
>>>
>>>It seems kudos may be deserved by Hollywood for not implementing the key
>>>yet for component analog for legacy displays and allowing us to skip the
>>>crap so we can finally watch the movie ASAP. This is certainly a 180
>>>degree departure from SD DVD.
>>>
>>>Richard Fisher
>>>www.HDLibrary.com Published by Tech Services
>>>A division of Mastertech Repair Corporation
>>>
>>>Rodolfo La Maestra wrote:
>>>
>>>
>>>
>>>>----- HDTV Magazine Tips List -----
>>>>
>>>>Bob,
>>>>
>>>>I believe you did not read my email.
>>>>
>>>>Toshiba had almost 4 months (Dec to April) which they could have used to submit players for
>>>
>>>testing
>>>
>>>
>>>
>>>>while they waited for the AACS, they did not. Even if the players are ready for shipping they
>>>
>>>could
>>>
>>>
>>>
>>>>have made an extra step to make sure they pass the test, they did not. They could have purchased
>>>
>>>any
>>>
>>>
>>>
>>>>of the two available Simplay plans that provide priority testing considering their small window
>
> of
>
>>>>opportunity, they did not. They could have submitted their player as the others did before the
>>>>official announcement before Jan 3, they did not. They could have postponed a bit their
>>>>time-to-market to fully test the product with the Labs, they did not. They preferred to launch
>>>
>>>the
>>>
>>>
>>>
>>>>product and screw the consumers, which now have to cross their fingers for the player to be
>
> fixed,
>
>>>a
>>>
>>>
>>>
>>>>$500 piece.
>>>>
>>>>There is no excuse, Simplay Labs is not at fault they did what they have to do, Toshiba's time-to
>>>>market and decision making for rushing a product in vacuum is the only reason.
>>>>
>>>>Best Regards,
>>>>
>>>>Rodolfo La Maestra
>>>>
>>>>-----Original Message-----
>>>>From: HDTV Magazine On Behalf Of
>>>>Bob Mankin
>>>>Sent: Wednesday, May 17, 2006 9:02 PM
>>>>To: HDTV Magazine
>>>>Subject: Re: Silicon Image Launches Simplay Labs and the Simplay HD(TM)
>>>>Testing Program
>>>>
>>>>
>>>>----- HDTV Magazine Tips List -----
>>>>
>>>>Rodolfo,
>>>>
>>>>That's precisely why I'm saying January was too late for this particular
>>>>product. Had the testing service been available back in October of last
>>>>year, it might have been a different story.
>>>>
>>>>A hardware design being frozen in December as this one was would have to
>>>>have been tested no later than October for all necessary design changes,
>>>>production scheduling etc. As it was, the AACS was finalized right about the
>>>>time they would have been shipping these(typical 6 week lead time for US
>>>>market). That means they probably made an educated guess on the final
>>>>standard, had the hardware produced, then simply waited for AACS
>>>>ratification before shipping. Had AACS been delayed any further or
>>>>significant changes been made last minute, the players wouldn't have arrived
>>>>when they did.
>>>>
>>>>We agree that their cutting corners on R&D is what's biting them on the butt
>>>>today. Hopefully the Blu-ray folks are taking notes so as not to repeat the
>>>>mistake.
>>>>
>>>>Bob
>>>>
>>>>-----Original Message-----
>>>>From: HDTV Magazine On Behalf Of
>>>>Rodolfo La Maestra
>>>>Sent: Wednesday, May 17, 2006 5:27 PM
>>>>To: HDTV Magazine
>>>>Subject: Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing
>>>>Program
>>>>
>>>>----- HDTV Magazine Tips List -----
>>>>
>>>>Bob,
>>>>
>>>>Actually they announced the Testing Program even before CES (Jan 3). Below
>>>>is the press release
>>>>they sent me with all the detail.
>>>>
>>>>But before that date a number of manufacturers already have submitted their
>>>>equipment for testing,
>>>>Sony included, but not Toshiba (see the paragraph down the middle).
>>>>
>>>>AACS and the Token was one main reason (or excuse I should say) of Toshiba's
>>>>delay, but that should
>>>>have given an opportunity window of almost 4 months to send a few units for
>>>>testing, regardless if
>>>>the HW/SW player final were ready at that time there is no excuse for
>>>>ignoring a program that mainly
>>>>helps consumers regarding compatibility of the products they buy, this shows
>>>>that Toshiba gave more
>>>>priority to be first to market than giving consumers a ready product.
>>>>
>>>>This is bad PR for Toshiba as you said.
>>>>
>>>>Best Regards
>>>>
>>>>Rodolfo La Maestra
>>>>
>>>>-----Original Message-----
>>>>From: [email protected]
>>>>Sent: Tuesday, January 03, 2006 9:02 AM
>>>>To: Rodolfo LaMaestra
>>>>Subject: Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing
>>>>Program
>>>>
>>>>
>>>>
>>>>Silicon Image Launches Simplay Labs and the Simplay HD(TM) Testing Program,
>>>> Providing Compatibility Testing for High Definition Components
>>>>
>>>>Delivers Consumers a Consistent Plug and Play Experience, Maximizes Access
>>>>to
>>>> Premium HD Content
>>>>
>>>> LAS VEGAS, Jan. 3 /PRNewswire-FirstCall/ -- Silicon Image, Inc.
>>>>(Nasdaq: SIMG), a leader in the secure distribution, presentation and
>>>>storage
>>>>of high-definition content, today announced the launch of Simplay Labs, LLC
>>>>and the Simplay HD(TM) Testing Program. The Simplay HD Testing Program
>>>>provides compatibility testing for high definition (HD) consumer electronics
>>>>devices such as HDTVs, set-top boxes, audio/video (A/V) receivers and DVD
>>>>players, helping manufacturers to achieve compatibility and deliver the
>>>>highest-quality HDTV experience to consumers.
>>>>
>>>> As part of today's news, Simplay Labs announced:
>>>>
>>>> -- Simplay HD Testing Program and the Simplay HD(TM) logo
>>>> -- Testing service options and program participants
>>>> -- A cooperative marketing agreement with Monster Cable Products, Inc.
>>>> -- A retail marketing program with Tweeter Home Entertainment Group,
>>>>Inc.
>>>> -- Launch of the Simplay HD website for manufacturers and consumers
>>>> including a listing of the first wave of Simplay HD verified devices
>>>>
>>>> Bring It Home, Plug It In
>>>> The Simplay HD Testing Program consists of device compatibility testing,
>>>>branding and education for consumers to provide them with a consistent "plug
>>>>and play" user experience and to maximize their access to premium HD
>>>>content.
>>>>The program will also educate retail channels on how to identify devices
>>>>that
>>>>are compatible and content-ready.
>>>> Replacing the PanelLink Cinema (PLC) Partners Program, the Simplay HD
>>>>Testing Program examines devices for compliance with the High-Definition
>>>>Multimedia Interface(TM) (HDMI(TM)) and High-bandwidth Digital Content
>>>>Protection (HDCP) specifications, as well as for compatibility with a suite
>>>>of
>>>>other devices that have passed the Simplay HD Testing Program. Products that
>>>>have demonstrated adherence to the Simplay HD Compatibility Test
>>>>Specification
>>>>(CTS) in testing by Simplay Labs are identified with the Simplay HD logo.
>>>> "Consumers will benefit from the Simplay HD Testing Program as it
>>>>evolves
>>>>to include an even broader suite of interoperability testing, especially as
>>>>the digital links among devices continue to grow in complexity," said Steve
>>>>Tirado, president and CEO of Silicon Image. "Over time, Simplay HD verified
>>>>products will represent the worry-free way for consumers to purchase HD
>>>>components and create the ultimate home theater experience."
>>>>
>>>> Testing Service Options
>>>>
>>>> Simplay HD participants have three testing service options:
>>>>
>>>> -- Simplay Standard -- No annual fee, standard testing fees, standard
>>>> scheduling, and optional logo usage.
>>>> -- Simplay Preferred -- No annual fee, 25 percent discount on testing
>>>> fees, priority scheduling, logo usage, and website listing.
>>>> -- Simplay Elite -- $10,000 annual participation fee, four free tests,
>>>> 25 percent discount on subsequent tests, priority scheduling, logo
>>>> usage, prominent website listing, and five hours of test support
>>>> services per product.
>>>>
>>>> Initial participants in the Simplay HD Testing Program include BenQ
>>>>Corp.,
>>>>Hitachi Ltd., LG Electronics, MediaTek Inc., Mitsubishi Digital Electronics,
>>>>Pace Micro Technology PLC, Renesas Technology Corp., Samsung Electronics,
>>>>Sanyo Electric Company, Ltd., Scientific-Atlanta Inc., SerComm Corp.,
>>>>Silicon
>>>>Image, Sony Corp., Sunplus Technology Co., and TTE Corp. The program also
>>>>has
>>>>broad industry support from content providers Fox, The Walt Disney Company,
>>>>Universal Studios, and Warner Bros.
>>>> Mitsubishi Digital Electronics, Sanyo Electric Company, Ltd., Sony Corp.
>>>>and TTE Corp. (under the Thomson brand) have each submitted HDTVs for
>>>>Simplay
>>>>HD testing, ensuring that they are compatible and designed to access premium
>>>>HD content. For a complete listing of Simplay HD verified products, please
>>>>visit www.simplayhd.com.
>>>>
>>>> Marketing and Retail Programs
>>>> Under the cooperative marketing agreement announced today by Simplay
>>>>Labs,
>>>>Monster Cable will use the Simplay HD Testing Program for its line of HDMI
>>>>cables. Monster will incorporate the Simplay HD logo on cables that have
>>>>passed testing and will detail the benefits of Simplay HD in its sales
>>>>collateral.
>>>> "Since our products are at the center of connecting consumer electronics
>>>>components, we want to make sure that when consumers plug their systems
>>>>together, everything just works," said Noel Lee, CEO of Monster Cable
>>>>Products, Inc. "We are happy to be a Simplay marketing partner and will work
>>>>together to ensure that consumers are getting both the highest quality
>>>>experience as well as confidence that their components work well together."
>>>> Simplay Labs and consumer electronics retailer Tweeter will be working
>>>>together to develop joint training programs for Tweeter's installers and
>>>>sales
>>>>associates, and will implement marketing programs to build consumer brand
>>>>awareness for the Simplay HD logo.
>>>> "Tweeter's new Systems Design and Engineering group was created to help
>>>>simplify the process of buying and installing home theater systems for our
>>>>customers," said Steve Samson, vice president of system design and
>>>>engineering
>>>>at Tweeter. "The compatibility testing that Simplay Labs offers CE
>>>>manufacturers gives us confidence that Simplay HD verified products will
>>>>work
>>>>seamlessly together. In working with Simplay Labs, our customers will feel
>>>>more confident about their HD component purchases."
>>>> The new Simplay HD website, www.simplayhd.com, is designed to serve as
>>>>the
>>>>consumer guide to the overall high-definition experience. In addition to
>>>>listing Simplay HD verified devices, the website offers consumers research,
>>>>a
>>>>purchasing guide, and advice on to how to configure, optimize and enjoy the
>>>>high-definition experience. Manufacturers can also download the Simplay HD
>>>>Compatibility Test Specification and obtain instructions on how to submit
>>>>products to the Simplay HD Testing Program by visiting www.simplayhd.com.
>>>>
>>>> About Simplay Labs, LLC
>>>> Simplay Labs, LLC, a wholly owned subsidiary of Silicon Image, Inc.
>>>>based
>>>>in Sunnyvale, Calif., is the administrator of the Simplay HD(TM) Testing
>>>>Program. The Simplay HD Testing Program is comprised of leading consumer
>>>>electronics manufacturers and technology providers focused on delivering
>>>>fully
>>>>compatible products for consumers. As a result, consumers making home
>>>>theater
>>>>component purchases can be confident that Simplay HD verified systems are
>>>>compatible and ready to receive and play premium digital content, regardless
>>>>of manufacturer.
>>>>
>>>> About Silicon Image, Inc.
>>>> Headquartered in Sunnyvale, Calif., Silicon Image, Inc. is a leader in
>>>>the
>>>>secure distribution, presentation and storage of high-definition content.
>>>>Silicon Image creates and drives industry standards for digital content
>>>>delivery such as DVI, HDMI and UDI, leveraging strategic partnerships with
>>>>global leaders in consumer electronics and personal computing. Silicon Image
>>>>offers robust, high-bandwidth semiconductors in the global PC/display,
>>>>consumer electronics and storage arenas based on its innovative digital
>>>>interconnect technology and has become one of the top ten IP licensing
>>>>vendors
>>>>in the world. For more information on Silicon Image, visit
>>>>www.siliconimage.com.
>>>>
>>>> Forward-looking Statements
>>>> This news release contains forward-looking information within the
>>>>meaning
>>>>of federal securities regulations. These forward-looking statements include
>>>>statements related to the benefits of the Simplay HD Testing Program, the
>>>>expected evolution of this program, and market acceptance and evolution of
>>>>the
>>>>Simplay HD Testing Program. These forward-looking statements involve risks
>>>>and
>>>>uncertainties, including those described from time to time in Silicon
>>>>Image's
>>>>filings with the Securities and Exchange Commission (SEC) that could cause
>>>>the
>>>>actual results to differ materially from those anticipated by these forward-
>>>>looking statements. In particular, the benefits of Silicon Image products,
>>>>development plans regarding Silicon Image products, timing of new product
>>>>introductions and pricing of new products, and market acceptance and
>>>>evolution
>>>>of the Simplay HD Testing Program, may differ materially from what is
>>>>currently anticipated. In addition, see "Management's Discussion and
>>>>Analysis
>>>>of Financial Condition and Results of Operations -- Factors Affecting Future
>>>>Results" in the most recent Annual Report, Form 10-K or 10-Q filed by
>>>>Silicon
>>>>Image with the SEC. Silicon Image assumes no obligation to update this
>>>>forward-looking information.
>>>>
>>>>SOURCE Silicon Image, Inc.
>>>> -0- 01/03/2006
>>>> /CONTACT: media, Kasey Holman, Media Relations, +1-408-616-4192, or
>>>>[email protected], or investors, Gloria Lee, Investor Relations
>>>>Manager, +1-408-962-4282, or fax, +1-408-830-9531, or
>>>>[email protected], both of Silicon Image, Inc./
>>>> /Web site: http://www.simplayhd.com/
>>>> /Web site: http://www.siliconimage.com/
>>>> (SIMG)
>>>>
>>>>
>>>>
>>>>
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