"The Coolest" rear projection technology available today"

----- HDTV Magazine Tips List -----

Anthony,

I work with Tweeter Direct, the corporate sales and special programs
division of Tweeter. I interact with customers all over the country, and I
can give you some insight on this marketing strategy.

The average consumer still does not understand the terms DLP, LCD, HD, ED,
LCOS, or even CRT, and trying to explain any of this in a 30 second ad is
impossible and counterproductive. Sy Sims only had to educate the consumer
about price and value, not what a suit itself was (or is).

The idea of this campaign is let people know what these TV's can do for
them, or as you suggest, create an image of how they will look in their
home. Once the customer steps into that Sound Advice / Tweeter / HiFi Buys
store, they will get educated on the details of the different technologies.

By the way, there are Tweeter stores in NC

Randy Botnick
Tweeter Direct
Atlanta, GA
404-699-3809


On 8/6/05 3:00 AM, "HDTV Magazine" <[email protected]> wrote:

> From: "Anthony Rizzuto" <[email protected]>
> Subject: "The Coolest" rear projection technology available today"
> Date: Fri, 5 Aug 2005 09:54:02 -0400
> Message-ID: <[email protected]>
>
>
>
> This is how a radio ad from Sound Advice described DLP. They then went on
> to point out that a DLP rear projection television "won't dominate the room
> the way those old style rear projection televisions did". Note, they didn't
> say that DLP has the best picture quality available in rear projection
> technology today. Sound Advice is a retail arm of "Tweeter". So, it appears
> that retailers now feel that in order to sell big screens they need to push
> "image" (no relation to image quality), and size, it's a 62" display which
> they unnecessarily state "is over five feet". I don't believe they even
> mentioned the fact that the Mitsubishi set they were pushing was HD.
>
> When I was growing up in New Jersey there was a clothing retailer called
> Sims. The owner was Cy Sims. The slogan for the stores was, "At Sims an
> educated consumer is our best customer". Most electronics retailers
> unfortunately seem to take an opposite view. It is a sad commentary on the
> state of marketing in the world of High Definition television.
>
> Anthony R.
> Orlando, FL


To unsubscribe please click: [email protected]

To receive the digest mode (one email a day made from all posted that same day) send an email to:
[email protected]

----- HDTV Magazine Tips List -----

Randy,

I sent an email to your executive person a few weeks ago using your web site facility, the email was
neither acknowledged nor it was responded.

The flyer that your company has put together has a page at the beginning that provides an expert
explanation of how NTSC and HDTV compare, and it shows that NTSC has 280 lines of resolution, I do
not know where your company has gotten their information but it is certainly disappointing that a
flyer that claims to provide expert advice is so wrong on such basic concept, which also makes NTSC
much more inferior to HDTV, which is also adding to the misinformation consumers have to deal with
every day about DTV.

I encourage you to internally set the record straight with the departments involved, because these
types of mistakes make the job of educating people more difficult than it is, and your job as well.

I also suggest for you to make the executive that appeared on the first pages (to whom I requested
the email to be forwarded to) aware that I sent such letter pointing the mistake and more
importantly offering my help. I concluded that the same department that was responsible for the
mistake is the one that read emails, and very conveniently trashed it so the executive would not
read it.

Best Regards,

Rodolfo La Maestra


-----Original Message-----
From: HDTV Magazine On Behalf Of
RANDY BOTNICK
Sent: Saturday, August 06, 2005 11:47 PM
To: HDTV Magazine
Subject: Re: "The Coolest" rear projection technology available today"


----- HDTV Magazine Tips List -----

Anthony,

I work with Tweeter Direct, the corporate sales and special programs
division of Tweeter. I interact with customers all over the country, and I
can give you some insight on this marketing strategy.

The average consumer still does not understand the terms DLP, LCD, HD, ED,
LCOS, or even CRT, and trying to explain any of this in a 30 second ad is
impossible and counterproductive. Sy Sims only had to educate the consumer
about price and value, not what a suit itself was (or is).

The idea of this campaign is let people know what these TV's can do for
them, or as you suggest, create an image of how they will look in their
home. Once the customer steps into that Sound Advice / Tweeter / HiFi Buys
store, they will get educated on the details of the different technologies.

By the way, there are Tweeter stores in NC

Randy Botnick
Tweeter Direct
Atlanta, GA
404-699-3809


On 8/6/05 3:00 AM, "HDTV Magazine" <[email protected]> wrote:

> From: "Anthony Rizzuto" <[email protected]>
> Subject: "The Coolest" rear projection technology available today"
> Date: Fri, 5 Aug 2005 09:54:02 -0400
> Message-ID: <[email protected]>
>
>
>
> This is how a radio ad from Sound Advice described DLP. They then went on
> to point out that a DLP rear projection television "won't dominate the room
> the way those old style rear projection televisions did". Note, they didn't
> say that DLP has the best picture quality available in rear projection
> technology today. Sound Advice is a retail arm of "Tweeter". So, it appears
> that retailers now feel that in order to sell big screens they need to push
> "image" (no relation to image quality), and size, it's a 62" display which
> they unnecessarily state "is over five feet". I don't believe they even
> mentioned the fact that the Mitsubishi set they were pushing was HD.
>
> When I was growing up in New Jersey there was a clothing retailer called
> Sims. The owner was Cy Sims. The slogan for the stores was, "At Sims an
> educated consumer is our best customer". Most electronics retailers
> unfortunately seem to take an opposite view. It is a sad commentary on the
> state of marketing in the world of High Definition television.
>
> Anthony R.
> Orlando, FL


To unsubscribe please click: [email protected]

To receive the digest mode (one email a day made from all posted that same day) send an email to:
[email protected]


To unsubscribe please click: [email protected]

To receive the digest mode (one email a day made from all posted that same day) send an email to:
[email protected]

----- HDTV Magazine Tips List -----

I don't think 280 is too far off from what most consumers are used
too. Here is a reference...

http://hometheater.about.com/cs/televis ... resa_2.htm

VHS 220-240
Analog TV broadcast 330
DVD up to 540 (and I'm sure over composite which is what most people
use it is much less).

Then there is digital cable and satellite which is so over compressed
it is probably less than VHS.

I wonder what the typical 27" TV can resolve?

On Aug 6, 2005, at 11:22 PM, Rodolfo La Maestra wrote:

> ----- HDTV Magazine Tips List -----
>
> Randy,
>
> I sent an email to your executive person a few weeks ago using your
> web site facility, the email was
> neither acknowledged nor it was responded.
>
> The flyer that your company has put together has a page at the
> beginning that provides an expert
> explanation of how NTSC and HDTV compare, and it shows that NTSC
> has 280 lines of resolution, I do
> not know where your company has gotten their information but it is
> certainly disappointing that a
> flyer that claims to provide expert advice is so wrong on such
> basic concept, which also makes NTSC
> much more inferior to HDTV, which is also adding to the
> misinformation consumers have to deal with
> every day about DTV.
>
> I encourage you to internally set the record straight with the
> departments involved, because these
> types of mistakes make the job of educating people more difficult
> than it is, and your job as well.
>
> I also suggest for you to make the executive that appeared on the
> first pages (to whom I requested
> the email to be forwarded to) aware that I sent such letter
> pointing the mistake and more
> importantly offering my help. I concluded that the same department
> that was responsible for the
> mistake is the one that read emails, and very conveniently trashed
> it so the executive would not
> read it.
>
> Best Regards,
>
> Rodolfo La Maestra
>
>
> -----Original Message-----
> From: HDTV Magazine On
> Behalf Of
> RANDY BOTNICK
> Sent: Saturday, August 06, 2005 11:47 PM
> To: HDTV Magazine
> Subject: Re: "The Coolest" rear projection technology available today"
>
>
> ----- HDTV Magazine Tips List -----
>
> Anthony,
>
> I work with Tweeter Direct, the corporate sales and special programs
> division of Tweeter. I interact with customers all over the
> country, and I
> can give you some insight on this marketing strategy.
>
> The average consumer still does not understand the terms DLP, LCD,
> HD, ED,
> LCOS, or even CRT, and trying to explain any of this in a 30 second
> ad is
> impossible and counterproductive. Sy Sims only had to educate the
> consumer
> about price and value, not what a suit itself was (or is).
>
> The idea of this campaign is let people know what these TV's can do
> for
> them, or as you suggest, create an image of how they will look in
> their
> home. Once the customer steps into that Sound Advice / Tweeter /
> HiFi Buys
> store, they will get educated on the details of the different
> technologies.
>
> By the way, there are Tweeter stores in NC
>
> Randy Botnick
> Tweeter Direct
> Atlanta, GA
> 404-699-3809
>
>
> On 8/6/05 3:00 AM, "HDTV Magazine"
> <[email protected]> wrote:
>
>
>> From: "Anthony Rizzuto" <[email protected]>
>> Subject: "The Coolest" rear projection technology available today"
>> Date: Fri, 5 Aug 2005 09:54:02 -0400
>> Message-ID: <[email protected]>
>>
>>
>>
>> This is how a radio ad from Sound Advice described DLP. They then
>> went on
>> to point out that a DLP rear projection television "won't dominate
>> the room
>> the way those old style rear projection televisions did". Note,
>> they didn't
>> say that DLP has the best picture quality available in rear
>> projection
>> technology today. Sound Advice is a retail arm of "Tweeter". So,
>> it appears
>> that retailers now feel that in order to sell big screens they
>> need to push
>> "image" (no relation to image quality), and size, it's a 62"
>> display which
>> they unnecessarily state "is over five feet". I don't believe they
>> even
>> mentioned the fact that the Mitsubishi set they were pushing was HD.
>>
>> When I was growing up in New Jersey there was a clothing retailer
>> called
>> Sims. The owner was Cy Sims. The slogan for the stores was, "At
>> Sims an
>> educated consumer is our best customer". Most electronics retailers
>> unfortunately seem to take an opposite view. It is a sad
>> commentary on the
>> state of marketing in the world of High Definition television.
>>
>> Anthony R.
>> Orlando, FL
>>
>
>
> To unsubscribe please click: [email protected]
>
> To receive the digest mode (one email a day made from all posted
> that same day) send an email to:
> [email protected]
>
>
> To unsubscribe please click: [email protected]
>
> To receive the digest mode (one email a day made from all posted
> that same day) send an email to:
> [email protected]
>

--
Steve Martin http://www.cheezmo.com/
Smart Calibration, LLC http://www.smartcalibration.com/
The Widescreen Movie Center http://www.widemovies.com/
Letterboxed Movie TV Schedule http://www.widemovies.com/lbx.html


To unsubscribe please click: [email protected]

To receive the digest mode (one email a day made from all posted that same day) send an email to:
[email protected]

----- HDTV Magazine Tips List -----

Steve,

The 280 number provided in the Tweeter flyer was stated within the text that mentioned the 1080 of
HDTV (vertical resolution spec), the correct number should have been 480 of vertical resolution of
NTSC, because the text was pointing to the 1080 HDTV vertical resolution as subject of the
comparison, and because the number is of active lines, not total (525 for NTSC, 1125 for HDTV).

Additionally, the article you provided has two major flaws:

a) when it mentions : "a 1080i image is comprised of 1920x1080 pixels (about a two-megapxiel
field).", the use of the word field rather than frame (used repetitively on page 3) is again one
more contribution to the confusion, and the lack of knowledge.

b) All of the NTSC (his estimate) resolutions mentioned on page 2 are ALL measured as TVL (TV lines)
per picture height (which is to the point of the line equal to the height of the image, 75% of the
line on a 4x3 image, not the total line), the author does not even mention that important fact,
probably because he does not know.

When comparing TVL measurements (at 75% of 4x3 or 56% of 16x9) with full horizontal line measurement
(like all fixed pixel displays) without indicating how to interpret them and without indicating that
resolution comparisons of different aspect ratios are not as meaningful, is like comparing apples to
oranges.

Best Regards,

Rodolfo La Maestra





-----Original Message-----
From: HDTV Magazine On Behalf Of
Steve Martin
Sent: Sunday, August 07, 2005 12:32 AM
To: HDTV Magazine
Subject: Re: "The Coolest" rear projection technology available today"


----- HDTV Magazine Tips List -----

I don't think 280 is too far off from what most consumers are used
too. Here is a reference...

http://hometheater.about.com/cs/televis ... resa_2.htm

VHS 220-240
Analog TV broadcast 330
DVD up to 540 (and I'm sure over composite which is what most people
use it is much less).

Then there is digital cable and satellite which is so over compressed
it is probably less than VHS.

I wonder what the typical 27" TV can resolve?

On Aug 6, 2005, at 11:22 PM, Rodolfo La Maestra wrote:

> ----- HDTV Magazine Tips List -----
>
> Randy,
>
> I sent an email to your executive person a few weeks ago using your
> web site facility, the email was
> neither acknowledged nor it was responded.
>
> The flyer that your company has put together has a page at the
> beginning that provides an expert
> explanation of how NTSC and HDTV compare, and it shows that NTSC
> has 280 lines of resolution, I do
> not know where your company has gotten their information but it is
> certainly disappointing that a
> flyer that claims to provide expert advice is so wrong on such
> basic concept, which also makes NTSC
> much more inferior to HDTV, which is also adding to the
> misinformation consumers have to deal with
> every day about DTV.
>
> I encourage you to internally set the record straight with the
> departments involved, because these
> types of mistakes make the job of educating people more difficult
> than it is, and your job as well.
>
> I also suggest for you to make the executive that appeared on the
> first pages (to whom I requested
> the email to be forwarded to) aware that I sent such letter
> pointing the mistake and more
> importantly offering my help. I concluded that the same department
> that was responsible for the
> mistake is the one that read emails, and very conveniently trashed
> it so the executive would not
> read it.
>
> Best Regards,
>
> Rodolfo La Maestra
>
>
> -----Original Message-----
> From: HDTV Magazine On
> Behalf Of
> RANDY BOTNICK
> Sent: Saturday, August 06, 2005 11:47 PM
> To: HDTV Magazine
> Subject: Re: "The Coolest" rear projection technology available today"
>
>
> ----- HDTV Magazine Tips List -----
>
> Anthony,
>
> I work with Tweeter Direct, the corporate sales and special programs
> division of Tweeter. I interact with customers all over the
> country, and I
> can give you some insight on this marketing strategy.
>
> The average consumer still does not understand the terms DLP, LCD,
> HD, ED,
> LCOS, or even CRT, and trying to explain any of this in a 30 second
> ad is
> impossible and counterproductive. Sy Sims only had to educate the
> consumer
> about price and value, not what a suit itself was (or is).
>
> The idea of this campaign is let people know what these TV's can do
> for
> them, or as you suggest, create an image of how they will look in
> their
> home. Once the customer steps into that Sound Advice / Tweeter /
> HiFi Buys
> store, they will get educated on the details of the different
> technologies.
>
> By the way, there are Tweeter stores in NC
>
> Randy Botnick
> Tweeter Direct
> Atlanta, GA
> 404-699-3809
>
>
> On 8/6/05 3:00 AM, "HDTV Magazine"
> <[email protected]> wrote:
>
>
>> From: "Anthony Rizzuto" <[email protected]>
>> Subject: "The Coolest" rear projection technology available today"
>> Date: Fri, 5 Aug 2005 09:54:02 -0400
>> Message-ID: <[email protected]>
>>
>>
>>
>> This is how a radio ad from Sound Advice described DLP. They then
>> went on
>> to point out that a DLP rear projection television "won't dominate
>> the room
>> the way those old style rear projection televisions did". Note,
>> they didn't
>> say that DLP has the best picture quality available in rear
>> projection
>> technology today. Sound Advice is a retail arm of "Tweeter". So,
>> it appears
>> that retailers now feel that in order to sell big screens they
>> need to push
>> "image" (no relation to image quality), and size, it's a 62"
>> display which
>> they unnecessarily state "is over five feet". I don't believe they
>> even
>> mentioned the fact that the Mitsubishi set they were pushing was HD.
>>
>> When I was growing up in New Jersey there was a clothing retailer
>> called
>> Sims. The owner was Cy Sims. The slogan for the stores was, "At
>> Sims an
>> educated consumer is our best customer". Most electronics retailers
>> unfortunately seem to take an opposite view. It is a sad
>> commentary on the
>> state of marketing in the world of High Definition television.
>>
>> Anthony R.
>> Orlando, FL
>>
>
>
> To unsubscribe please click: [email protected]
>
> To receive the digest mode (one email a day made from all posted
> that same day) send an email to:
> [email protected]
>
>
> To unsubscribe please click: [email protected]
>
> To receive the digest mode (one email a day made from all posted
> that same day) send an email to:
> [email protected]
>

--
Steve Martin http://www.cheezmo.com/
Smart Calibration, LLC http://www.smartcalibration.com/
The Widescreen Movie Center http://www.widemovies.com/
Letterboxed Movie TV Schedule http://www.widemovies.com/lbx.html


To unsubscribe please click: [email protected]

To receive the digest mode (one email a day made from all posted that same day) send an email to:
[email protected]


To unsubscribe please click: [email protected]

To receive the digest mode (one email a day made from all posted that same day) send an email to:
[email protected]

----- HDTV Magazine Tips List -----

Sorry, I didn't realize they were comparing the 280 to 1080. Sounds
like a typo.

I didn't review the rest of the article I posted, I was just looking
for a quick list of horizontal line estimates and that seemed to jibe
well with my previous understanding of typical NTSC formats. It
probably isn't worth going off on a tangent other than to note that
it is a lot to expect the press (and marketers) to get all the
technical mumbo jumbo correct. I applaud your efforts in trying to
set them straight.

On Aug 7, 2005, at 12:15 AM, Rodolfo La Maestra wrote:

> ----- HDTV Magazine Tips List -----
>
> Steve,
>
> The 280 number provided in the Tweeter flyer was stated within the
> text that mentioned the 1080 of
> HDTV (vertical resolution spec), the correct number should have
> been 480 of vertical resolution of
> NTSC, because the text was pointing to the 1080 HDTV vertical
> resolution as subject of the
> comparison, and because the number is of active lines, not total
> (525 for NTSC, 1125 for HDTV).
>
> Additionally, the article you provided has two major flaws:
>
> a) when it mentions : "a 1080i image is comprised of 1920x1080
> pixels (about a two-megapxiel
> field).", the use of the word field rather than frame (used
> repetitively on page 3) is again one
> more contribution to the confusion, and the lack of knowledge.
>
> b) All of the NTSC (his estimate) resolutions mentioned on page 2
> are ALL measured as TVL (TV lines)
> per picture height (which is to the point of the line equal to the
> height of the image, 75% of the
> line on a 4x3 image, not the total line), the author does not even
> mention that important fact,
> probably because he does not know.
>
> When comparing TVL measurements (at 75% of 4x3 or 56% of 16x9) with
> full horizontal line measurement
> (like all fixed pixel displays) without indicating how to interpret
> them and without indicating that
> resolution comparisons of different aspect ratios are not as
> meaningful, is like comparing apples to
> oranges.
>
> Best Regards,
>
> Rodolfo La Maestra
>
>
>
>
>
> -----Original Message-----
> From: HDTV Magazine On
> Behalf Of
> Steve Martin
> Sent: Sunday, August 07, 2005 12:32 AM
> To: HDTV Magazine
> Subject: Re: "The Coolest" rear projection technology available today"
>
>
> ----- HDTV Magazine Tips List -----
>
> I don't think 280 is too far off from what most consumers are used
> too. Here is a reference...
>
> http://hometheater.about.com/cs/televis ... resa_2.htm
>
> VHS 220-240
> Analog TV broadcast 330
> DVD up to 540 (and I'm sure over composite which is what most people
> use it is much less).
>
> Then there is digital cable and satellite which is so over compressed
> it is probably less than VHS.
>
> I wonder what the typical 27" TV can resolve?
>
> On Aug 6, 2005, at 11:22 PM, Rodolfo La Maestra wrote:
>
>
>> ----- HDTV Magazine Tips List -----
>>
>> Randy,
>>
>> I sent an email to your executive person a few weeks ago using your
>> web site facility, the email was
>> neither acknowledged nor it was responded.
>>
>> The flyer that your company has put together has a page at the
>> beginning that provides an expert
>> explanation of how NTSC and HDTV compare, and it shows that NTSC
>> has 280 lines of resolution, I do
>> not know where your company has gotten their information but it is
>> certainly disappointing that a
>> flyer that claims to provide expert advice is so wrong on such
>> basic concept, which also makes NTSC
>> much more inferior to HDTV, which is also adding to the
>> misinformation consumers have to deal with
>> every day about DTV.
>>
>> I encourage you to internally set the record straight with the
>> departments involved, because these
>> types of mistakes make the job of educating people more difficult
>> than it is, and your job as well.
>>
>> I also suggest for you to make the executive that appeared on the
>> first pages (to whom I requested
>> the email to be forwarded to) aware that I sent such letter
>> pointing the mistake and more
>> importantly offering my help. I concluded that the same department
>> that was responsible for the
>> mistake is the one that read emails, and very conveniently trashed
>> it so the executive would not
>> read it.
>>
>> Best Regards,
>>
>> Rodolfo La Maestra
>>
>>
>> -----Original Message-----
>> From: HDTV Magazine On
>> Behalf Of
>> RANDY BOTNICK
>> Sent: Saturday, August 06, 2005 11:47 PM
>> To: HDTV Magazine
>> Subject: Re: "The Coolest" rear projection technology available
>> today"
>>
>>
>> ----- HDTV Magazine Tips List -----
>>
>> Anthony,
>>
>> I work with Tweeter Direct, the corporate sales and special programs
>> division of Tweeter. I interact with customers all over the
>> country, and I
>> can give you some insight on this marketing strategy.
>>
>> The average consumer still does not understand the terms DLP, LCD,
>> HD, ED,
>> LCOS, or even CRT, and trying to explain any of this in a 30 second
>> ad is
>> impossible and counterproductive. Sy Sims only had to educate the
>> consumer
>> about price and value, not what a suit itself was (or is).
>>
>> The idea of this campaign is let people know what these TV's can do
>> for
>> them, or as you suggest, create an image of how they will look in
>> their
>> home. Once the customer steps into that Sound Advice / Tweeter /
>> HiFi Buys
>> store, they will get educated on the details of the different
>> technologies.
>>
>> By the way, there are Tweeter stores in NC
>>
>> Randy Botnick
>> Tweeter Direct
>> Atlanta, GA
>> 404-699-3809
>>
>>
>> On 8/6/05 3:00 AM, "HDTV Magazine"
>> <[email protected]> wrote:
>>
>>
>>
>>> From: "Anthony Rizzuto" <[email protected]>
>>> Subject: "The Coolest" rear projection technology available today"
>>> Date: Fri, 5 Aug 2005 09:54:02 -0400
>>> Message-ID: <[email protected]>
>>>
>>>
>>>
>>> This is how a radio ad from Sound Advice described DLP. They then
>>> went on
>>> to point out that a DLP rear projection television "won't dominate
>>> the room
>>> the way those old style rear projection televisions did". Note,
>>> they didn't
>>> say that DLP has the best picture quality available in rear
>>> projection
>>> technology today. Sound Advice is a retail arm of "Tweeter". So,
>>> it appears
>>> that retailers now feel that in order to sell big screens they
>>> need to push
>>> "image" (no relation to image quality), and size, it's a 62"
>>> display which
>>> they unnecessarily state "is over five feet". I don't believe they
>>> even
>>> mentioned the fact that the Mitsubishi set they were pushing was HD.
>>>
>>> When I was growing up in New Jersey there was a clothing retailer
>>> called
>>> Sims. The owner was Cy Sims. The slogan for the stores was, "At
>>> Sims an
>>> educated consumer is our best customer". Most electronics retailers
>>> unfortunately seem to take an opposite view. It is a sad
>>> commentary on the
>>> state of marketing in the world of High Definition television.
>>>
>>> Anthony R.
>>> Orlando, FL
>>>
>>>
>>
>>
>> To unsubscribe please click: [email protected]
>>
>> To receive the digest mode (one email a day made from all posted
>> that same day) send an email to:
>> [email protected]
>>
>>
>> To unsubscribe please click: [email protected]
>>
>> To receive the digest mode (one email a day made from all posted
>> that same day) send an email to:
>> [email protected]
>>
>>
>
> --
> Steve Martin http://www.cheezmo.com/
> Smart Calibration, LLC http://www.smartcalibration.com/
> The Widescreen Movie Center http://www.widemovies.com/
> Letterboxed Movie TV Schedule http://www.widemovies.com/lbx.html
>
>
> To unsubscribe please click: [email protected]
>
> To receive the digest mode (one email a day made from all posted
> that same day) send an email to:
> [email protected]
>
>
> To unsubscribe please click: [email protected]
>
> To receive the digest mode (one email a day made from all posted
> that same day) send an email to:
> [email protected]
>

--
Steve Martin http://www.cheezmo.com/
Smart Calibration, LLC http://www.smartcalibration.com/
The Widescreen Movie Center http://www.widemovies.com/
Letterboxed Movie TV Schedule http://www.widemovies.com/lbx.html


To unsubscribe please click: [email protected]

To receive the digest mode (one email a day made from all posted that same day) send an email to:
[email protected]

----- HDTV Magazine Tips List -----

I understand your point about having only thirty seconds to get your message
out. It still seems that Tweeter is pushing DLP rather heavily but you have
to move a product. I shop quite frequently at Sound Advice for video and
have found the sales staff to be quite knowledgeable. It's the marketing
campaign I have objections to.

Anthony R.
Orlando, FL

-----Original Message-----
From: HDTV Magazine On Behalf Of
RANDY BOTNICK
Sent: Saturday, August 06, 2005 11:47 PM
To: HDTV Magazine
Subject: Re: "The Coolest" rear projection technology available today"


----- HDTV Magazine Tips List -----

Anthony,

I work with Tweeter Direct, the corporate sales and special programs
division of Tweeter. I interact with customers all over the country, and I
can give you some insight on this marketing strategy.

The average consumer still does not understand the terms DLP, LCD, HD, ED,
LCOS, or even CRT, and trying to explain any of this in a 30 second ad is
impossible and counterproductive. Sy Sims only had to educate the consumer
about price and value, not what a suit itself was (or is).

The idea of this campaign is let people know what these TV's can do for
them, or as you suggest, create an image of how they will look in their
home. Once the customer steps into that Sound Advice / Tweeter / HiFi Buys
store, they will get educated on the details of the different technologies.

By the way, there are Tweeter stores in NC

Randy Botnick
Tweeter Direct
Atlanta, GA
404-699-3809


On 8/6/05 3:00 AM, "HDTV Magazine" <[email protected]> wrote:

> From: "Anthony Rizzuto" <[email protected]>
> Subject: "The Coolest" rear projection technology available today"
> Date: Fri, 5 Aug 2005 09:54:02 -0400
> Message-ID: <[email protected]>
>
>
>
> This is how a radio ad from Sound Advice described DLP. They then went on
> to point out that a DLP rear projection television "won't dominate the
room
> the way those old style rear projection televisions did". Note, they
didn't
> say that DLP has the best picture quality available in rear projection
> technology today. Sound Advice is a retail arm of "Tweeter". So, it
appears
> that retailers now feel that in order to sell big screens they need to
push
> "image" (no relation to image quality), and size, it's a 62" display which
> they unnecessarily state "is over five feet". I don't believe they even
> mentioned the fact that the Mitsubishi set they were pushing was HD.
>
> When I was growing up in New Jersey there was a clothing retailer called
> Sims. The owner was Cy Sims. The slogan for the stores was, "At Sims an
> educated consumer is our best customer". Most electronics retailers
> unfortunately seem to take an opposite view. It is a sad commentary on
the
> state of marketing in the world of High Definition television.
>
> Anthony R.
> Orlando, FL


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