----- HDTV Magazine Tips List -----
Excellent! I'm not surprised.
-----Original Message-----
From: HDTV Magazine On Behalf Of
[email protected]
Sent: Thursday, June 16, 2005 2:02 PM
To: HDTV Magazine
Subject: Re: This just makes me sooo mad ...
----- HDTV Magazine Tips List -----
I emailed them just prior to my first post on the topic. Any response I get
will be shared.
-- M. Shane Sturgeon
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| | "Alan Brown" |
| | <
[email protected]|
| | et> |
| | Sent by: "HDTV |
| | Magazine" |
| | <hdtvmagazine_tips@ilo|
| | vehdtv.com> |
| | |
| | |
| | 06/16/2005 03:58 PM |
| | Please respond to |
| | "HDTV Magazine" |
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| To: "HDTV Magazine" <
[email protected]>
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| cc:
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| Subject: Re: This just makes me sooo mad ...
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----- HDTV Magazine Tips List -----
This whole DTV transition is confusing to anyone who has not taken the
initiative to educate themselves on the details. That applies to
"professionals" and consumers alike. I'm sometimes surprised by
professionals who should know better. It takes work and time to absorb and
comprehend the fundamentals. Many just don't take the time or put in the
work to be precise and sufficiently informed. That just happens to be
human
nature and the world we live in.
It would be nice if they introduced this device as, say, "An enhanced
definition projector (EDTV), compatible with HDTV signals." Most consumers
wouldn't know what that really means, just like they don't know what HDTV
means. Most consumers probably never will understand what HDTV means.
They
are happy to acknowledge that it's better than the old stuff. We on the
Tips List care about the details for a variety of reasons. I don't presume
that the masses will EVER want to know the details. They have their own
interests that have their own sets of details to master. In my case, I
have
no interest in golf. I do know that there are plenty of details involved.
The subject just has no appeal to me.
I think ANY marketing that mentions HDTV in a favorable context will speed
the acceptance and adoption of the format. For 55 years now, I have
observed human behavior and attitudes. "Marketing" is not, in and of
itself, a negative term. Is Optoma's marketing department being
consciously
deceptive? I don't think so. Could they be more precise? Yes. If they
were more precise and detailed, would their message make more sense and
inspire more people to buy the product? Maybe. Does Optoma's marketing
department know as much about how HDTV works as you or I? It's possible,
but not likely. Do they know more about marketing in general than you or
I?
Probably, especially in my case.
Have you sent an e-mail with your concerns and suggestions to Optoma's
marketing department, or did you just want to vent? If you really want to
see a change in how they present a topic you care about, let them know.
I'm
sure they don't get much mail from consumers with constructive suggestions.
Best regards and beautiful pictures,
Alan Brown, President
CinemaQuest, Inc.
www.cinemaquestinc.com
"Advancing the art and science of electronic imaging"
-----Original Message-----
From: HDTV Magazine On Behalf Of
[email protected]
Sent: Thursday, June 16, 2005 1:22 PM
To: HDTV Magazine
Subject: Re: This just makes me sooo mad ...
----- HDTV Magazine Tips List -----
Granted, it's better than analog, but that doesn't make it HD. And while
it may be factual to call it "HDTV Compatible" ... you can't argue that
upon first glance most people will think this is an HDTV Projector, which
it clearly is not upon further inspection. This just screams "Marketing" to
me.
How many consumers (out of 10) do you think would be confused by this? Is
marketing like this slowing the adoption of HDTV?
-- M. Shane Sturgeon
|---------+--------------------------------->
| | "Alan Brown" |
| | <
[email protected]|
| | et> |
| | Sent by: "HDTV |
| | Magazine" |
| | <hdtvmagazine_tips@ilo|
| | vehdtv.com> |
| | |
| | |
| | 06/16/2005 02:35 PM |
| | Please respond to |
| | "HDTV Magazine" |
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| To: "HDTV Magazine" <
[email protected]>
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| cc:
|
| Subject: Re: This just makes me sooo mad ...
|
>-------------------------------------------------------------------------
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----- HDTV Magazine Tips List -----
They get away with it because it's literally true, that the device is
compatible with HDTV signals. In other words, you can feed it 720p or
1080i
programming and it will accept the signal but display it converted to its
native rate. This is what most CRT HDTVs have been doing all along. It's
also what EDTV plasmas have been doing. You already know this. There are
definite potential advantages to being able to display an HDTV signal, even
at reduced resolution. Some of these advantages are: wider aspect ratio,
digital signal, better color, better contrast, higher resolution than
analog
NTSC, etc.
Best regards and beautiful pictures,
Alan Brown, President
CinemaQuest, Inc.
"Advancing the art and science of electronic imaging"
-----Original Message-----
From: HDTV Magazine On Behalf Of
[email protected]
Sent: Thursday, June 16, 2005 12:05 PM
To: HDTV Magazine
Subject: This just makes me sooo mad ...
----- HDTV Magazine Tips List -----
Optoma Unveils New Entry-Level Home Theater Projector
http://www.optomausa.com/optomausa/publ ... oj_h27.jsp
Why do companies continue to get away with calling products "HDTV
Compatible" when they display less than HD resolution? In this case, only
480p?
-- M. Shane Sturgeon
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