Tweeter Advertising, etc.

----- HDTV Magazine Tips List -----

I understand your point. Having said that, now that purchasing a large
format television is more common than not the four letter word (wife) is
having more of an impact on what type of display is being purchased. As
their primary concern is "how much room is this thing going to take up" it
is my assertion that DLPs and to some extents LCDs are an easier sell to
that audience for that reason. Hence the reason I believe retailers are
pushing them. Result, Joe six pack now has his big screen and gets no grief
from the ball and chain about it being too big for the room. Whether "Joe"
gets the best product for his money is another matter all together. Size
does matter to women, unfortunately in this case the mantra is "the smaller
the better".

Anthony R.
Orlando, FL

-----Original Message-----
From: HDTV Magazine On Behalf Of
Hugh Campbell
Sent: Monday, August 08, 2005 10:50 AM
To: HDTV Magazine
Subject: Re: Tweeter Advertising, etc.


----- HDTV Magazine Tips List -----

The last time I was in one of our local Tweeter stores they were pushing
what was moving and that was flat panel. I don't think a HD store will push
one format over another but will rather sell a particular brand based on
profit, the format will be determined by the customer.

Hugh Campbell
Charlotte, NC


----- Original Message -----
From: "Anthony Rizzuto" <[email protected]>
To: "HDTV Magazine" <[email protected]>
Sent: Monday, August 08, 2005 10:41 AM
Subject: Re: "The Coolest" rear projection technology available today"


> ----- HDTV Magazine Tips List -----
>
> I understand your point about having only thirty seconds to get your
> message
> out. It still seems that Tweeter is pushing DLP rather heavily but you
> have
> to move a product. I shop quite frequently at Sound Advice for video and
> have found the sales staff to be quite knowledgeable. It's the marketing
> campaign I have objections to.
>
> Anthony R.
> Orlando, FL
>
> -----Original Message-----
> From: HDTV Magazine On Behalf Of
> RANDY BOTNICK
> Sent: Saturday, August 06, 2005 11:47 PM
> To: HDTV Magazine
> Subject: Re: "The Coolest" rear projection technology available today"
>
>
> ----- HDTV Magazine Tips List -----
>
> Anthony,
>
> I work with Tweeter Direct, the corporate sales and special programs
> division of Tweeter. I interact with customers all over the country, and I
> can give you some insight on this marketing strategy.
>
> The average consumer still does not understand the terms DLP, LCD, HD, ED,
> LCOS, or even CRT, and trying to explain any of this in a 30 second ad is
> impossible and counterproductive. Sy Sims only had to educate the consumer
> about price and value, not what a suit itself was (or is).
>
> The idea of this campaign is let people know what these TV's can do for
> them, or as you suggest, create an image of how they will look in their
> home. Once the customer steps into that Sound Advice / Tweeter / HiFi Buys
> store, they will get educated on the details of the different
> technologies.
>
> By the way, there are Tweeter stores in NC
>
> Randy Botnick
> Tweeter Direct
> Atlanta, GA
> 404-699-3809
>
>
> On 8/6/05 3:00 AM, "HDTV Magazine" <[email protected]>
> wrote:
>
>> From: "Anthony Rizzuto" <[email protected]>
>> Subject: "The Coolest" rear projection technology available today"
>> Date: Fri, 5 Aug 2005 09:54:02 -0400
>> Message-ID: <[email protected]>
>>
>>
>>
>> This is how a radio ad from Sound Advice described DLP. They then went
>> on
>> to point out that a DLP rear projection television "won't dominate the
> room
>> the way those old style rear projection televisions did". Note, they
> didn't
>> say that DLP has the best picture quality available in rear projection
>> technology today. Sound Advice is a retail arm of "Tweeter". So, it
> appears
>> that retailers now feel that in order to sell big screens they need to
> push
>> "image" (no relation to image quality), and size, it's a 62" display
>> which
>> they unnecessarily state "is over five feet". I don't believe they even
>> mentioned the fact that the Mitsubishi set they were pushing was HD.
>>
>> When I was growing up in New Jersey there was a clothing retailer called
>> Sims. The owner was Cy Sims. The slogan for the stores was, "At Sims an
>> educated consumer is our best customer". Most electronics retailers
>> unfortunately seem to take an opposite view. It is a sad commentary on
> the
>> state of marketing in the world of High Definition television.
>>
>> Anthony R.
>> Orlando, FL
>
>
> To unsubscribe please click: [email protected]
>
> To receive the digest mode (one email a day made from all posted that same
> day) send an email to:
> [email protected]
>
>
> To unsubscribe please click: [email protected]
>
> To receive the digest mode (one email a day made from all posted that same
> day) send an email to:
> [email protected]



To unsubscribe please click: [email protected]

To receive the digest mode (one email a day made from all posted that same
day) send an email to:
[email protected]


To unsubscribe please click: [email protected]

To receive the digest mode (one email a day made from all posted that same day) send an email to:
[email protected]