CBS Television and Mitsubishi Digital Electronics America announced a sponsorship agreement to broadcast the 2001 NCAA Men's Basketball Final Four and Championship games in HDTV. The live telecasts from the Hubert H. Humphrey Metrodome in Minneapolis will air in 1080i format, produced independently of CBS's standard analog broadcast.
NEW YORK, Feb. 28, 2001 -- CBS Television and Mitsubishi Digital Electronics America, Inc. (MDEA) have entered into an agreement in which MDEA will sponsor High Definition Television coverage of the 2001 NCAA Men's Basketball Final Four and Championship games. The HDTV telecast, which will be presented live by CBS Sports, will be produced and transmitted independent of the Network's analog broadcast coverage. "CBS Sports is pleased to team with Mitsubishi to broadcast this year's Final Four in High Definition," said Sean McManus, President, CBS Sports. "With a continued commitment to HDTV programming by broadcasting the Final Four, The Masters(r), the U.S. Open and the AFC Championship, all for the second consecutive year, as well as Super Bowl XXXV, HDTV is fast becoming another great tradition at CBS Sports." CBS Sports' coverage of the 2001 NCAA Men's Basketball Final Four and Championship games will be broadcast live Saturday, March 31 (5:30-10:30 PM, ET) and Monday, April 2 (9:00-11:30 PM, ET) from the Hubert H. Humphrey Metrodome in Minneapolis. The live HDTV telecasts will be produced and transmitted independent of the regularly scheduled CBS Sports Final Four coverage being broadcast on the traditional analog network. All Final Four HDTV programming will be broadcast in 1080i, the highest-definition television format. |
 |
