ATSC, CEA And NAB Partner to Bring "DTV Store" To NAB2001
Partnership Highlights the Latest Innovations in The Digital Television Marketplace
Arlington, Va., March 20, 2001 - Featuring the latest DTV consumer products and daily prize drawings, the Advanced Television Systems Committee (ATSC), the Consumer Electronics Association (CEA) and the National Association of Broadcasters (NAB) announce the opening of the DTV Store at the upcoming NAB2001 Convention. NAB2001 is being held Saturday April 21 through Thursday April 26 in Las Vegas, Nev. The DTV Store will be conveniently located in the Las Vegas Convention Center's Grand Lobby.
The DTV Store will not actually offer products for sale, but will showcase the latest and most exciting DTV technology to hit the marketplace. Manufacturers such as Hitachi, Mitsubishi, Panasonic, Philips, Pioneer, Samsung, Sony, Thomson/RCA, Toshiba, Zenith and others will highlight their newest DTV products available to consumers, including televisions (integrated sets), monitors, stand-alone tuners (receivers/set-top boxes), PC solutions and antennas.
"CEA is excited to partner with the ATSC and the NAB to bring the latest DTV products to the NAB convention," said CEA President and CEO Gary Shapiro. "With the increasing number of new products to hit the marketplace, the DTV store will prove to be one of the most exciting venues of this year's show."
"With 185 DTV stations now on the air, it's critical that the broadcast and consumer electronics industries work closely together to make DTV successful," said NAB President and CEO Edward O. Fritts. "The DTV Store exhibit at NAB2001 will be an exciting demonstration of the DTV service being offered to consumers."
"The broad range of consumer products that we will exhibit in the DTV Store shows the commitment of the industry to the ATSC Standard," said Robert Graves, Chairman of ATSC. "The collaboration of CEA, NAB and ATSC demonstrates a unified effort to make DTV successful."
The DTV Store also will include random daily prize drawings featuring DTV and other exciting consumer electronics products. Entry forms will be available at the DTV Store and in NAB conference bags. All entries must be submitted at the DTV Store where full rules and restrictions will be available. Daily drawing times will be posted at the DTV Store. Winners will be announced daily.
The Consumer Electronics Association (CEA) represents more than 625 U.S. companies involved in the design, development, manufacturing and distribution of audio, video, mobile electronics, communications, information technology, multimedia and accessory products, as well as related services, that are sold through consumer channels. Combined, these companies account for more than $70 billion in annual sales.
CEA also sponsors and manages the International CES - Your Source for Workstyle and Lifestyle Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.
NAB2001 is the world's leading conference and exhibition for the converging electronic media communications industries. Produced annually in April by the National Association of Broadcasters, the broadcast industry trade association that serves and represents America's radio and television stations, the NAB Convention delivers the most comprehensive showcase of digital communications technologies including every element of television and radio broadcasting, film/video production and post production, audio production, multimedia, the Internet, satellite and telecommunications.
The Advanced Television Systems Committee is an international, non-profit organization developing voluntary standards for digital television. The ATSC has approximately 200 member organizations representing the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite and semiconductor industries.
