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Release: August 5,
2004
CBS SPORTS AND ARGENT MORTGAGE
COMPANY TEAM UP TO
BROADCAST 2004 PGA
CHAMPIONSHIP FOR FIRST TIME IN HDTV
CBS Sports’ Coverage of PGA
Championship to be Broadcast In
High Definition Television
Format Including 5.1 Digital Surround Sound
CBS Sports announced today it will broadcast the
2004 PGA Championship in HDTV for the first time. Argent Mortgage
Company, LLC. will sponsor the HDTV broadcasts of the PGA CHAMPIONSHIP.
CBS Sports’ will present 18 hole-coverage of the third and final rounds
of the PGA Championship in HDTV on Saturday, Aug. 14 and Sunday,
Aug. 15 (2:00-7:00 PM, ET; both days), live from Whistling Straits
in Kohler, Wisc..
CBS Sports' PGA Championship HDTV broadcasts
will feature the highest definition television format -- 1080 lines of
picture resolution -- and 5.1 digital surround sound. The unified
productions for the Standard Definition and HD telecasts will feature
the same announcers, camera angles, replays and graphics.
CBS Sports is the industry leader in HDTV
broadcasts. In 2004, CBS Sports, will broadcast 39 weekends of premiere
event sports programming in high definition, including an unprecedented
10 PGA TOUR events. Historically, CBS Sports’ coverage of the
2000 Masters® was the first golf tournament ever presented live in
HDTV
on network television. CBS Sports also presented the first HDTV
broadcast of a PGA TOUR event at the 2001 Sony Open. For the last five
years, CBS has aired HD productions of the NCAA Men's Basketball Final
Four and Championship Games, the Masters® Tournament, college
football
and the U.S. Open Tennis Championships.
CBS also broadcast the 2001 and
2004 Super Bowls and
all of the 2003 and 2004 AFC Playoffs in HDTV. CBS Sports was
responsible for the first ever broadcast of a professional football
game in high definition format on Sunday, November 8, 1998 when the
historic broadcast featured the AFC East Division co-leaders, Buffalo
Bills against the New York Jets live on the CBS Television
Network.
The game was the first of four high definition games presented by CBS
Sports during the 1998 season.
CBS broadcasts, on average, 25
hours per week of
High Definition programming, more than any other broadcast network, and
more original HD programming per week than any other network, broadcast
or cable or satellite. One hundred and seventy-nine of CBS's
owned and
affiliated stations are currently broadcasting in digital, covering
approximately 97 percent of the nation.
CBS Television is comprised of
the CBS Television
Network -- with over 200 owned and affiliated stations reaching
virtually every television home in the United States; the Network's
programming arms CBS Entertainment, CBS News and CBS Sports; and CBS
Enterprises, a global leader in distribution.
Argent Mortgage Company, LLC. is
a leading national
mortgage lender. Working exclusively with independent mortgage brokers
and mortgage bankers, the company specializes in nonprime loans. Argent
is headquartered in Irvine, Calif., and serves independent brokers and
bankers across the country through loan processing centers in
California, Illinois and New York.
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