Blu-ray manufacturers cut back on the ads
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A recent study by DisplaySearch
suggests that, now the high definition disc format war is over, cash-strapped
Blu-ray manufacturers have cut back on advertising in the US. "The biggest,
most obvious [reason] is there is less competitive pressure to push [Blu-ray]
right now," said Paul Erickson, director of high definition and DVD at
DisplaySearch. "There is not as much pressure to turn in a strong performance,
and they can look to stabilise the dropping of prices."...