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Gary Shapiro - President and CEO of the Consumer Electronics Association – Signing his best seller book about innovation as a key ingredient for a comeback as a country.
According to the Consumer Electronics Association, "Top government officials attended the 2011 International CES. One hundred government leaders from the U.S. Cabinet, U.S. Senate and House of Representatives, Federal Communications Commission, National Highway Traffic Safety Administration, Office of Science and Technology Policy, Executive Office of the President, U.S. Department of Commerce, U.S. Department of Transportation, U.S. Department of Homeland Security, U.S. Department of the Treasury, Office of the United States Trade Representative, U.S. International Trade Commission and the Environmental Protection Agency attend CES to learn where technology is heading."

If you were not one of the 149,000+ attendees of the recent Consumer Electronics Show at Las Vegas, but you are in Congress and did not have the chance to be among the one hundred government leaders mentioned above, you had the chance to receive a tailored walk-through of some of the main CES introductions at the CES at the Hill event, right in your backyard (but in a tent) in Washington D.C.

Sony 3DTV products at CES at the Hill
The event was followed by a Digital Patriots dinner the next day to honor Sen. Tom A. Coburn, M.D. (R-OK), Rep. Anna G. Eshoo (D-CA) and Dr. Robert E. Kahn, chairman, CEO and president of the Corporation for National Research Initiatives (CNRI), as the CEA does every year to honor leaders that made major efforts toward the consumer electronics industry.

And as I do almost every year, I am heading to Washington to attend both events. After almost 30 years of driving to D.C. in the rush hour when I was in the computer industry I was certainly not eager to make the trip.

According to the CEA "31,677 industry professionals from outside the U.S. attended the 2011 International CES January 6-9, 2011, in Las Vegas, Nevada. Up 30 percent from last year, international attendance at the 2011 CES set a new record for the show's 45 year history.  An independent audit, performed by Veris Consulting LLC, confirms CES' status as the world's largest consumer technology tradeshow and North America's largest annual tradeshow of any kind. Overall, the 2011 International CES welcomed 149,529 technology attendees during its four day run."


RCA portable ATSC and Mobile DTVs, shown at the CES at the Hill
CES 2011 had more than 1.6 million net square feet of exhibit space for more than 2700 exhibiting companies to launch an estimated 20,000 new products. International attendees represented 140 countries, aside from the U.S., the top 10 countries represented in terms of attendees were: Canada, South Korea, Japan, China, United Kingdom, Mexico, Taiwan, France, Germany and Brazil.

Google TV at CES at the Hill

Samsung at CES at the Hill
The CEA added "More than 40,000 top decision makers and senior level executives attend the International CES for its unparalleled networking and business opportunities. The Veris audit confirms that 43 percent of 2011 CES attendees are senior level executives, on par with last year. Presidents, CEOs and/or business owners made up 16 percent of attendees. Nearly one third of all attendees are the final decision makers when it comes to new product purchases and partnerships with new companies, with 97 percent identified as having buying decision influence. More than 11,500 attendees represented companies with more than $500 million in total annual sales, up 37 percent over 2010 CES.

Leaders from diverse business areas including entertainment, retail, education, engineering and financial services attend the International CES, according to the Veris audit. More than 12,000 retail buying organizations, 6,500 manufacturers and 3,500 engineering companies came to the 2011 CES. Additionally, more than 9,500 attendees from the content development and entertainment industry came to CES' inaugural year of the Entertainment Matters program, providing entertainment executives the chance to experience the products and technologies that deliver their entertainment to the consumer."

Panasonic 3D products at CES at the Hill

Panasonic 3DTV Viera Connect at CES at the Hill
Although I already walked the miles of exhibitions in January, and attended dozens of meetings with manufacturers and innovators at CES, I was interested in witnessing what the CEA considers Congress must see about 3D/HDTV and its related technologies.

Stay tuned.




Posted by Rodolfo La Maestra, May 12, 2011 10:45 PM

About Rodolfo La Maestra

Rodolfo La Maestra is the Senior Technical Director of UHDTV Magazine and HDTV Magazine and participated in the HDTV vision since the late 1980's. In the late 1990's, he began tracking and reviewing HDTV consumer equipment, and authored the annual HDTV Technology Review report, tutorials, and educative articles for HDTV Magazine, DVDetc and HDTVetc  magazines, Veritas et Visus Newsletter, Display Search, and served as technical consultant/editor for the "Reference Guide" and the "HDTV Glossary of Terms" for HDTVetc and HDTV Magazines.  In 2004, he began recording a weekly HDTV technology program for MD Cable television, which by 2006 reached the rating of second most viewed.

Rodolfo's background encompasses Electronic Engineering, Computer Science, and Audio and Video Electronics, with over 4,700 hours of professional training, a BS in Computer and Information Systems, and thirty+ professional and post-graduate certifications, some from MIT, American, and George Washington Universities.  Rodolfo was also Computer Science professor in five institutions between 1966-1973 in Argentina, regarding IBM, Burroughs, and Honeywell mainframe computers.  After 38 years of computer systems career, Rodolfo retired in 2003 as Chief of Systems Development from the Inter-American Development Bank directing sixty+ software-development computer professionals, supporting member countries in north/central/south America.

In parallel, from 1998 he helped the public with his other career of audio/video electronics, which started with hi-end audio in the early 60’s and merged with Home Theater video, multichannel audio
, HD, 3D and UHDTV. When HDTV started airing in November 1998, and later followed by 3DTV and 4K UHDTV, he realized that the technology as implemented would overwhelm consumers due to its complexity, and it certainly does even today, and launched his mission of educating and helping consumers understand the complexity, the challenge, and the beauty of the technology pursuing better sound and image, so the public learn to appreciate it not just as another television.