DirecTV, Dish Network, and Cable are constantly pursuing an increase of their HDTV line up to gain market share. The launching of more satellites and the "upgrade" to MPEG-4 AVC compression provide the satellite companies an opportunity for such gain; the sale of VOOM to Dish Network creates more forces on that competition; what an HDTV consumer is supposed to expect next with these compression plans when is known that true 1080i resolution is not currently being delivered? OTA broadcasting is increasing their SD multi-casting efforts, and their HDTV is gradually being subjected to the pressure of offering more quantity rather than quality. Although the HDTV offerings are on the increase and 1080p displays are starting to appear, it seems contradictory that the delivering of true HDTV is being subjected to quality degradation and could become truncated to just DVD quality at its best. Should we let that happen?

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