Is the 800 lb Gorilla Coming?

[Dale]

Kagan Research recently published their future view of pre-recorded media. They note with certainty that the halcyon days of double digit growth in rentals of DVD disks is over and the luxury of sell-through is past. Kagan characterizes the two high-definition DVD formats (HD DVD and Blu ray) as the only contest in town, but other technologies threaten to zip right past these old dowagers. One might be the likes of holographic technology.

"Holography breaks through the density limits of conventional storage by going beyond recording only on the surface, to recording through the full depth of the medium. Unlike other technologies that record one data bit at a time, holography allows a million bits of data to be written and read in parallel with a single flash of light. This enables transfer rates significantly higher than current optical storage devices." For more information: <a href="http://www.inphase-technologies.com/technology/index.html">http://www.inphase-technologies.com/technology/index.html</a>

Combining high storage and fast transfer rates from a nearly indestructible medium makes holography poised to become a compelling choice for next-generation storage and content distribution. When talking to the principals behind the curtain they still bemoan the cost for their media ($100 per disk). But listen up children of the corn, when the original CD was in development at Philips the first lasers, now costing mere pennies, were $1000 each (and that was years ago when money was real). What if you just bought one holographic disc a year and, as you often do with computer software, buy a "key" online when you want to see or own a specific movie (buying or renting) encoded on it. In the mid 80s the legendary engineer from Sony, Mori Morizono, predicted that all known entertainment content could and would be stored in a one inch cube and "unlocked" through some business arrangement with the seller. Watch out high-def DVD guys, you may be out of business if you don't put your houses in order and stop asking the consumer to make costly decisions for you. The 800 lb. technical gorilla may be just around your corner. For some in the professional ranks it is already <a href="http://www.computerworld.com/hardwaretopics/storage/story/0,10801,106288,00.html">here</a>. In the mean time we will listen to what Kagan has to say._Dale Cripps


<strong>HD-DVD Key to Home Video Revenue Growth, Says Kagan Research
</strong>
MONTEREY, CA --
October 09, 2006 -- A new study from Kagan Research, THE STATE OF HOME VIDEO (11TH EDITION), reports that the mix of sell-through revenue is set to change as high-definition DVD takes hold...

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