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Samsung Unveils the Super OLED TV - The Ultimate in Picture Quality

CES Best of Innovations Award Honoree features elegant design, dual-core processor and Smart Interaction technology


2012 International CES

LAS VEGAS--(BUSINESS WIRE)--Samsung Electronics Co., Ltd. today unveiled its 55-inch Super OLED TV, a masterpiece that will be acclaimed by home entertainment and design enthusiasts alike. The OLED TV will be produced from a single pane of glass and uses Samsung's Super OLED technology to deliver the ultimate in picture quality and thinness.

Super OLED technology eliminates the need for a color filter as the OLED pixel unit comprises self-emitting RGB sub-pixels laid directly on the display panel, each emitting its own light. The technology is also able to differentiate varying degrees of blacks and shadows, so that users can enjoy unparalleled detail even in the darkest of scenes for the ultimate TV experience.

"Samsung has had a long and successful history of creating innovative OLED products, including mobile phones, digital cameras and tablet PCs. Today, we are proud to extend our OLED leadership to the TV category with this spectacular 55-inch Super OLED," said Hyunsuk Kim, executive vice president, Visual Display Business at Samsung Electronics. "By incorporating true-to-life picture quality with ultimate speed and vividness, Smart Interaction, Smart Content and ultimate thinness, Samsung is delivering the ultimate TV today."

The Samsung Super OLED TV, a Best of Innovations Award Honoree at CES 2012, will be on display at the 2012 International CES, booth #12004, in the Central Hall of the Las Vegas Convention Center (LVCC) from January 10-13, 2012. It will be available commercially worldwide this year.


The Ultimate in Picture Quality and Design

Samsung's Super OLED TV represents the culmination of Samsung's latest engineering technologies, and marks a new era of minimalistic design.

It features unmatched vivid and true-to-life picture quality in both 2D and 3D, with significantly improved color accuracy compared to conventional LED TVs. Since light output on the Super OLED is controlled on a pixel-to-pixel basis, the truest blacks and purest whites can be achieved.

Further, the Samsung Super OLED offers faster response times than LED, virtually eliminating motion blur even in the fastest-moving scenes.

Because Super OLED technology features self-emitting RGB sub-pixels which do not require a backlight, the TV weighs significantly less than a standard LED TV.

The design of the Samsung Super OLED is an engineering feat that provides a breathtaking form factor that blends into any environment. The Super OLED was also recognized by the Industrial Designers Society of America (IDSA) for its flawless design.

When powered on, a bright, vibrant picture illuminates the screen from edge to edge. When turned off, the TV appears like a framed piece of luxurious floating glass; when hung on the wall, it more closely resembles a work of art than an electronic device.


Intuitive Controls and a Camera with Smart Interaction Technology

Consumers can use Samsung's new Smart Interaction technology to easily manage their TV experience. By using Voice Control, Motion Control and Face Recognition features to complement the remote control, users can turn the TV on or off, adjust the volume or activate selected apps through speech. They can also use voice to activate the search function in the web browser and "tell" the TV what they are searching for.

The Super OLED's built-in camera recognizes movement in the foreground to enable intuitive control, and two unidirectional array microphones recognize voice at an incredibly accurate rate. Noise cancellation technology helps to separate any background noise from the users' commands.


Richer Content for Outstanding Entertainment

The Samsung Super OLED TV is equipped with Samsung's new dual core processor, which allows users to run multiple apps simultaneously for a faster, uninterrupted experience, as well as a smoother web browsing experience.

The Super OLED TV also offers the latest improvements to Smart Hub, Samsung's integrated destination for access to all types of content from a single screen. The interface has been updated for easier navigation and faster performance. With a new tabbed web browser, users can conveniently open multiple pages at a time for an improved web experience.

Additional first-of-its-kind signature services such as Family Story, Fitness and Kids will allow users to get more out of their TV experience, and help foster closer connections between friends and family members.

Samsung's AllShare Play offers a seamless way for users to access, manage and share content through cloud storage and access that content on supported smartphones, tablets, cameras, computers or TVs, regardless of their location.

CES-specific information may be found at www.samsungces.com. For more information about Samsung, including press releases, video content and product images, please visit www.samsung.com


About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world's most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

Posted by Shane Sturgeon, January 9, 2012 9:32 PM

About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.