Washington, D.C., April 2, 1996 -- Digital High Definition
Television HDTV)
took a giant step toward marketplace reality today with
a joint announcement
that television broadcasters and equipment manufacturers
have agreed to
establish the first fully-operational HDTV station in
the United States. The
announcement was made by the sponsors of the project
The Association for Maximum Service Television (MSTV)
and the
Consumer Electronics Manufacturers Association (CEMA),
a sector of the
Electronics Industries Association (ETA).
At the initial meeting of the Board of Directors of
the MODEL HDTV
STATION PROJECT, INC., James C. McKinney was appointed
Project Director
and a member of the
Aboard Washington, D.C. was chosen as the location of
the station which is to
be hosted by an existing broadcast television station.
All Washington area
stations will be invited to apply and the selection
will be based on specified
center.
MSTV President Margita E. White hailed the "Model
HDTV Station as
providing local television stations the information
and hands-on experience
to move rapidly into commercial
HDTV implementation with confidence Television broadcasters'
furthers
financial commitments to HDTV should demonstrate once
and for all that
their goal is to transition our broadcast served to
the highest technical quality
-HDTV. " She added that MSTV shortly will reach
out to all television
stations to participate as funding members of the project,
Gary Shapiro, president of the Consumer Electronic
Manufacturers
Association (CEMA), noted that "the model HDTV
Station will offer
electronic manufacturers the opportunity to design and
evaluate new digital
technology products in preparation for the introduction
of digital HDTV to
consumers." On addition to the commitment of financial
resources to the
Model HDTV Station Project, commercial and prototype
equipment will be
loaned to the station by individual equipment manufacturers.
Eddie Fritts, president and CEO of the National Association
of Broadcasters,
said, "The Model HDTV Station, being initiated
by EIA/CEMA and MSTV, is
a logical next step in moving forward toward advanced
television
implementation. We look forward to the roll-out of the
practical exercise of
delivering over-the-air digital television broadcasting
in Washington and tips
benefits that broadcasters and others will derive from
it."
The Board praised McKinney's qualifications as the Model
HDTV Station
Project Director. He is a widely recognized expert on
HDTV who chaired the
Advanced Television Systems Committee which documented
the HDTV
technical standard that the FCC Advisory Committee recommended
to the
FCC in Novembers. McKinney held three bureau chief positions
at the
Federal Communications Commission including Chief of
the Mass Media
Bureau. He also was Deputy Assistant to President Reagan
and Director of the
White House Military Office. He received the NAB's Engineering
Achievement Award in 1992 and the Presidential Proclamation
of the Society
of Motion Picture and Television Engineers in 1990.
A number of tangible benefits for the consumer and involved
industries will
be realized by this project
- Demonstrations of HDTV broadcasting with a fully-equipped
HDTV
studio/transmission system in Washington, D C.
- Demonstrations and evaluation of auxiliary data transmission,
interactive
video services' and satellite, optical fiber and Microwave
feeds.
- Evaluation of equipment interface issues ranging from
program origination
through studio management, transmission, and reception.
- Information on availability and performance of prototype
and commercial
HDTV equipment.
- Employee training and educational material for broadcast
station technical
personnel.
The implementation schedule will begin later this year
with installation of an
HDTV transmitter and compression encoder at the "Host
Station." HDTV
production equipment and techniques would be scheduled
for early 1997.
This will be a 3-year project.
The group will apply promptly to the FCC for an appropriate
experimental
broadcast authorization for the Model HDTV Station.
While the station is
being operated, all relevant industries will be pressing
forward with various
aspects of digital television implementation. The Model
HDTV Station will
speed that process and make initiation of nationwide
HDTV broadcasting
more efficient.
Additional information will be available at the NAB
Convention in Las
Vegas.
For additional information:
James C. McKinney, 703 354-6060
Victor Tawil, MSTV 2021861-0344
Cynthia Upson, CEMA, 703/907-7665