Summary

CBS and Mitsubishi Digital Electronics America announced the most extensive HDTV primetime programming package in broadcast or cable history, featuring 12 hours of weekly HD content across 15 series. Mitsubishi agreed to underwrite production costs for the majority of CBS's HD programming, with on-air sponsorship banners simulcast in HDTV and analog.

Source document circa 1999 preserved as-is

And HDTV

CSB Television and Mitsubishi Digital Electronics America Inc. announced CBS' high definition primetime schedule for the new season.


The lineup features 12 hours of weekly programming on 15 of the network's primetime series, "the most extensive HDTV programming package ever presented on broadcast or cable television," according to CBS.

The new HDTV series this fall are "Ladies Man" and "Family Law," both premiering Monday, Sept. 20, "Judging Amy," premiering Tuesday, Sept. 21, "Work With Me," on Wednesday, Sept. 29, and "Love or Money," premiering Friday, Oct. 8.

Returning series to be broadcast in HD are


    'Touched by and Angel,"
    "The King of Queens",
    "Everybody Loves Raymond,"
    "Becker,"
    "JAG,"
    "Diagnosis Murder,"
    "Chicago Hope,"
    "Nash
    Bridges,"
    "Early Edition"
    "Martial Law."


Mitsubishi will underwrite the costs of producing the majority of CBS' HD programming. CBS and Mitsubishi recently broadcast the semi-finals and finals of the U.S. Open Tennis Championship.

At the start of each HD broadcast, there will be an on-air banner, simulcast in HDTV and analog, informing viewers of the Mitsubishi sponsorship and sometimes including URLs directing viewers to
the company's consumer products.

Eighteen of CBS O&O stations are broadcasting in digital, covering approximately 38 percent of the nation's households. By Nov. 1, CBS expects to be transmitting digital programming from approximately 40 stations, reaching more than 50 percent of the nation's viewers.

 

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