CEA and NAB Announce Joint DTV Promotional Campaign to Launch Fall 2001
Summary
The Consumer Electronics Association and the National Association of Broadcasters announced a joint DTV promotional program at NAB 2001, targeting consumers through print and broadcast advertising, local-retailer tie-ins, and a public relations campaign. The initiative was set to launch in select markets in fall 2001 before expanding nationally in 2002.
|
CEA and NAB Announce Joint DTV Promotional Activities
CEA and NAB Announce Joint DTV Promotional Activities Las Vegas, Nev., April 22, 2001 - The Consumer Electronics Association (CEA) and the National Association of Broadcasters (NAB) announced today their intentions to implement a joint digital television (DTV) promotional program to begin in the fall of 2001. The DTV promotional program, which is targeted toward consumers, will combine print/broadcast advertising, a local-retailer tie-in and a public relations campaign to raise the awareness of the products and programming options for digital television. The announcement of the joint CEA/NAB campaign was made at the DTV Store at NAB 2001, NAB's annual spring Convention. The DTV Store - co-sponsored by CEA, NAB and the Advanced Television Systems Committee - features an array of new digital television products from a variety of DTV manufacturers. "We're excited to be joining with television manufacturers to promote digital television to the American Public," said NAB President and CEO Edward O. Fritts. "DTV offers consumers better picture quality and a plethora of new services that will be free of charge to viewers. This promotional effort will both educate consumers about the benefits of digital and high-definition television, and serve as a reminder that DTV's time has come." "We already have seen enthusiasm for this campaign from manufacturers and retailers," said Gary Shapiro, president and CEO of CEA. "The time is ripe for DTV consumer promotion. Our research shows us that consumers are excited about DTV, they want to buy DTV and they want to know what DTV programs are available in their area." The promotional campaign, which will rollout this fall, is expected to be unveiled in a few markets, yet to be determined, and then rollout into more markets in 2002. "We think this promotional campaign will really excite consumers about this new technology," said Shapiro. "Combining this program with some of the other DTV promotions that CES is involved in, like showcasing DTV at Home Shows, promoting our DTV website - dtvweb.org ( and reaching consumers through the media, we believe that consumers will really begin to see the benefits of DTV in their homes." The Consumer Electronics Association (CEA) represents more than 625 U.S. companies involved in the design, development, manufacturing and distribution of audio, video, mobile electronics, wireless and landline communications, information technology, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, these companies account for more than $70 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry. CEA also sponsors and manages the International CES - Your Source for Workstyle and Lifestyle Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy. NAB Serves and represents America's radio and television stations. UPCOMING EVENTS EIA and CEA Spring Conference May 6-9, 2001, Washington, DC Dispelling the Myth: How Fires Affect TVs and Other Electronic Devices May 9-10, 2001, Washington, DC CEO Summit (invitation only) June 20-22, 2001, Olympic Valley, CA EdgeTech: Emerging Technologies Showcase August 19-21, 2001, Las Vegas, NV CEA Fall Conference and Industry Forum October 14-17, 2001, La Quinta CA Digital Car Conference and Exhibition October 16-18, 2001, Detroit, MI 2002 International CES - Your Source for Workstyle and Lifestyle Technology January 8-11, 2002, Las Vegas, NV Consumer Electronics Association -Communications 703-907-7041 Phone for Workstyle and Lifestyle Technology January 8-11, 2002, Las Vegas, NV |
 |