Alsea - May 11, 2006 - Pacific Media Associates (PMA), the large-screen display watchdogs, reported today that unit sales for rear-projection televisions in North America rose a surprising 10% last month. Their March 2006 RPTV Sell-Through Tracking Service also shows that sales revenues increased a scant 6%, as average street price dropped 4%. "DLP models continued to sell well," according to Rosemary Abowd, Vice President with PMA. "They accounted for 64% of the unit market share, up from 59% in February, and up from 51% in March 2005. As for resolution another surprise came when seeing that the 720p models gained three points to take the majority of the unit market share with 52%. This gain was at the expense of 1080p models, which dropped three points to 45%." Strong sales of 46-, 50-, and 56-inch models catapulted Samsung past Sony to the number one position based on unit sales. The company's 46-inch HLR4667W was the top-selling model for March, boosted by many close-out sales. Sony was a close second in overall unit sales, with four of the seven best-selling models for the month.