Marist College just released a poll that shows almost 70 percent of Americans still watch their favorite television shows at the time they are broadcast, and only 16 percent record them to watch at a later date.
What’s more, it’s an ‘age’ thing. Close to 80 percent of TV viewers ages 45 and up still prefer so-called appointment television, choosing to watch a show when it is normally aired on terrestrial, cable, or satellite TV networks. But only 56 percent of viewers below 45 years of age do so.
The highest percentage of real-time TV viewers live in the Midwestern states (77%), while the lowest percentage (61%) reside in the West. Households with incomes of $50,000 or more are slightly less likely to watch in real time (64%) than households with incomes below $50,000 (70%).
Not surprisingly, 15% of those surveyed under age 45 were more likely to watch TV online using a computer, something only 3% of respondents over age 45 admitted to. DVR usage was highest among women under 45 and in households making $50K and up.
One of the more interesting parts of the survey showed that 9% of respondents living in the West do not watch any TV at all. That number contrasts with only 3% of Midwest residents who leave the boob tube shut down.
The poll of 1,005 people has a margin of error of ± 3%.
Posted by Pete Putman, October 25, 2010 12:55 PM
About Pete PutmanPeter Putman is the president of ROAM Consulting L.L.C. His company provides training, marketing communications, and product testing/development services to manufacturers, dealers, and end-users of displays, display interfaces, and related products.
Pete edits and publishes HDTVexpert.com, a Web blog focused on digital TV, HDTV, and display technologies. He is also a columnist for Pro AV magazine, the leading trade publication for commercial AV systems integrators.