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The HDTV manufacturers are making bold statements about how they’ve got the inventory problems under control, but it sounds like whistling in the dark to me. A perhaps more honest appraisal of the situation came out this week from the president of the discount consumer electronics retailer, hhgregg, according to a report in TWICE.

In a conference call with analysts, Dennis May stated that he expected 3DTV retail prices to drop down to $1,199. He pointed out that consumers are waiting for the price premium for advanced HDTVs to shrink, coming closer to the cost of basic models.

Already, we see signs that his predictions are coming true. Many retailers have made plans to slash prices this holiday season. BlackFriday.info apparently has obtained a copy of the Target sales flyer for Black Friday, which lists a 40″ 1080p LCD HDTV from Westinghouse for just $298. Granted, it’s a 60 Hz model, but that’s still a ridiculous price for a 40″ LCD HDTV. And this is probably a loss-leader “doorbuster” deal, but it’s not an offer that can go unnoticed by competing retailers. I’m expecting that you will find 10% to 20% discounts off of the current street price for many HDTVs this holiday season.

If you have the cash, there are going to be some big bargains available.

Posted by Alfred Poor, November 12, 2010 5:00 AM

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About Alfred Poor

Alfred Poor is a well-known display industry expert, who writes the daily HDTV Almanac. He wrote for PC Magazine for more than 20 years, and now is focusing on the home entertainment and home networking markets.