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Okay, I don’t know exactly how I can justify this as an HDTV Almanac entry, except that it’s just too cool and it is a demonstration of how online business video can be so much more than just a TV commercial. This piece is from Mercedes about it’s “invisible” demonstration car that promotes its hydrogen fuel cell technology. I like it because it’s a clever use of display technology, and because it is posted on YouTube where you can watch it anytime you want. Is it entertainment or advertising? Obviously it’s both, and that’s the whole point.


(Thanks to Jeremy Scott at ReelSEO for bringing this to my attention.)

Posted by Alfred Poor, March 6, 2012 5:00 AM

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About Alfred Poor

Alfred Poor is a well-known display industry expert, who writes the daily HDTV Almanac. He wrote for PC Magazine for more than 20 years, and now is focusing on the home entertainment and home networking markets.