An evil sorcerer tricked Aladdin’s wife into giving him the magic lamp by offer to swap new lamps for old. It’s no trick this time around, however, as Warner Brothers has launched a campaign that lets you trade in your old WB DVDs in exchange for the same titles in Blu-ray format. They have set [...]
The price for the exchange appears to be $7.95 or $9.95, depending on the title. Shipping and handling is a flat fee $4.95, and that is waived if your order is more than $25.
It's not free, but I don't think it's unreasonable either.
When I was first introduced to this offer, it was WB HDDVD titles. Same thing applied then: no more than 25, $7.95 per - $4.95 shipping up to an order of $25, and then free shipping. Note, even then, it was not free. Certainly was painless, though for me to convert 6 titles, and keep the old discs. I see that is now changed for regular discs, and you can send the old discs back to be recycled. In the case, though, of my HDDVD titles, I had not bought the required Blu-ray player yet, and still needed the HDDVD discs to watch the movies. When the time comes I can fully retire the HDDVD titles, I'll for sure send them to my local recycling operation where plastics are efficiently re-processed.
With this new offer, I'll be tempted to look at those WB titles I think will benefit from Blu-ray. If it's an early black-and-white 3x4, I wonder if WB will even put the effort into conversion. I'm not sure, even if they do, however, I'll be tempted. ...and color 3x4 may not get me excited. We'll see.
