akirby,
Most gracious. Forgive my perceived anger.
I was not expecting another steep plunge in monthly charges from just one appliance. However, it's worth considering energy efficiency--or rating or whatever it's variously called--for every new appliance. At least here in New York it is.
BTW, I use a Con Ed plan called "level billing" wherein they bill you the same amount every month. At year's end Con Ed informs the customer what his "actual" charges would have been without level billing. My actual charges in 2009 would be in the area of $245 per month! That's for a studio apartment: 27x18 living room, small bath, non-eat-in kitchen, small entry hall.
I can only imagine (or maybe I can't!) what the monthly charges would be for a 2000 sq. ft. house with three bedrooms here in Queens, New York city!!!
Anyway...it's BACKLIGHTING and the effectiveness thereof that would be my ultimate determinant. And PQ...PQ...PQ!
It's difficult to judge PQ because the big box stores run everything at torch levels. There aren't many options to A/B sets either. If you own a car that would enable you to get to New Jersey or somewhere else outside the city and view sets under more realistic circumstances than is the case at your local Best Buy.
Hence assistance from HDTV Mag, Home Theater Mag, other publications and online sites.
I try to absorb as much as I can understand about technical details. Although the A/V Science Forums can be intimidating, I must say. I think I understand every other word.
I talk to people who know more than I, and to those who've recently bought, etc.
At some point, however, I have to make a decision. I've been dithering for over two years now. Probably should have pulled the trigger on an XBR8.
Perhaps after all the 2010 lines are introduced, I'll finally be able to stop worrying, love the bomb, and be happy.
Well, maybe the latter is asking too much...
Anyway, thank you for your assistance and indulgence.