Brace yourself. According to a new report by Accenture, the number of consumers watching broadcast or cable TV in 2011 in an average week was just 48%. That number is down from 71% just two years earlier in 2009. (The survey includes an international sample, drawing data from the United States, France, Japan, China, and [...]
Another very intriguing "POST" ..... just "perhaps" ... this very tiring ~ ~ since ~ ~ 2007 or thereabouts Global Recession / Financial Disaster is also revealing yet another side ???
E.G. - when it come down to "Paying Our ~ $125 / monthly Cable Convenience Billing verses Others .... guess Which One will loose, of necessity and Common Sense!!
..And yet, MY COX Service continues to "Climb & Climb" relentlessly!! ... just as "IF" we were at the very start of that old, "Internet" Boom of some two decades or so ago!
Thanks for the kind words, Eli, and I feel your pain about cable bills.
The subscription television services are caught between a rock and a hard place. If they continue to charge by the bundle, then they risk losing subscribers (which is already happening by the carload). If they go to a la carte pricing for each individual channel, nobody will pay for the junk channels and the service revenues will collapse. This will make it difficult for them to maintain their infrastructure -- let alone expand it -- and there will be less money for many of the content producers, so the amount of programming available will decline.
The wild card here is over-the-top streaming over the Internet. Already, Hulu and Netflix have made a huge difference in the way that a significant number of American households watch television. Other similar changes are on the way. And this streaming is generating a lot of revenue, so the content producers can't just ignore them and hope that they will go away; as the cable/satellite services shed subscribers, the online streaming will become an essential revenue source for the producers.
Online can't replace the subscription services yet, but I expect that you'll be paying a lot less for your video entertainment in the next two years or so.
