I do, however, believe in fairness in advertising and advertising part time or PPV channels as HD channels is marginal at best and IMO downright deceptive.
Ah, what's an "HD channel"? That's a tough question if you start looking at it closely.
In some ways, yes. In other ways, no.
Does it have to show all its content in HD?
No, though the majority of its content should be, whenever possible. I.e., at this stage, not all content is available in HD, and excluding EVERYTHING in SD would mean a lot would get thrown out. But I'd consider the broadcast channels to be HD (ABC, NBC, CBS, FOX, PBS), even though currently mostly only their prime-time lineups are in HD. So their HD content %age is relatively low. Though many stations are adding capabilities to capture and broadcast syndicated programming in HD as well.
What if the programming is in HD, but has some SD commercials? Is it still an HD channel?
Absolutely.
Or what if some of the programming itself is in SD, but the rest is in HD? How much HD content does it take to make it legit?
My metric is if the content they're airing is available in HD, they shouldn't be showing it in SD. That's not an HD channel. If the content is only available in SD, then an upconvert is OK. However, a channel that broadcast ALL their "HD" content from SD sources would not be considered a true HD channel in my book.
What if they take the SD content and scale it up to HD? Does that count as an HD channel?
Absolutely not. TNT and TBS fail the test here, big time. What's worse is that they take these low-quality upconverts, frequently distort and stretch them, then call the result "HD". IMO,
that's just fraud, plain and simple. They compound the problem by providing the Guide sources (Tribune, etc.) with program specs that indicate that this degraded trash is in HD, which is
blatently false. So viewers have no way to weed out the wheat from the chaff.
Lastly,
when an HD channel is airing upconverted material, they need to change their logo to remove the HD part. You may think this isn't feasible, but it is. Check out USA-HD. They have a "USA HD" bug/logo that airs with their HD content, which switches to "USA" when they're airing SD.
I applaud them for that. That's the honest and responsible thing to do. It's so obvious that that's the way it should be for EVERYBODY, but TNT/TBS would squalk about this, since so much of their content is actually SD.
Frankly, I'd think that the "Truth in Advertising" laws we already have on the books would prevent channels like TNT/TBS from pulling the shenanigans they're perpetrating, because they're extremely deceptive. And they're meant to deceive. Naive viewer, "
Well, sure it's in HD. It says so right there on the screen! They couldn't do that if it wasn't true." And then what hurts everybody, especially legitimate HD providers, "
Gee, HD doesn't look much different from SD! What's the big deal about? HD is just a bunch of hype."
I think it's difficult to have an objective definition of what qualifies as an HD channel.
I think it's possible to come up with a reasonable definition. But no one is doing so. It's much easier (and better for marketing purposes) to simply fall back on a purely technical definition of "
if the signal you're putting out is in one of the ATSC HD formats (720p, 1080i), then your channel is HD". Regardless of both the content (the same film aired 16 times all day, every day) or the source material (SD, or even 4x3 SD).
- Tim