[Note: The following post first appeared on the HDTV Tips List as part of a discussion about LCD-based RPTV image quality following on from another Tips poster's statement that poor black levels on these sets isn't a big issue. Richard suggested that I re-post my response here.]
Here's my personal take on this -- or maybe I should say here's my personal take as an ISF calibrator...
On an objective basis, the black levels for LCD are very poor. The problem is that the general public has only a subjective view of what to expect for television picture quality. The percentages below represent my own rough estimates, but by and large I think these numbers are on the conservative side.
Consider:
* 99% of the American public has no reliable reference for video image quality. For decades everyone has been watching poorly designed and badly configured televisions that are displaying overly compressed NTSC cable or satellite feeds with highly changeable picture quality and inconsistent color, made worse by the fact that these vary not only from channel to channel but from one day to the next.
* A full 95% of the American public has no clue about the actual function of the brightness and contrast controls, never mind how to properly set color, tint or sharpness. Grayscale? It might as well be a Clairol commercial.
* Less than 75% of the American public has seen a DVD on anything larger than a 27-inch 4 x 3 screen. Does DVD look better than VHS on a 27-inch screen? No doubt. But in the absence of "black bars," I seriously doubt that in a controlled test more than 55 out of 100 viewers could distinguish between the VHS version of a movie from the DVD version of the same movie on a 27-inch screen.
* In an incredibly short period of time, at least 50% of the American public has come to believe that plasma displays are the pinnacle of television image quality.
* Less than 25% of the American public has seen HD in any form prior to visiting a Best Buy or Circuit City, where the quality of those HD images is questionable for many reasons, including overtaxed distribution systems, poor cabling, and harsh and uncontrolled lighting.
* Less than 5% of the American public is aware of the availability of tools to "self-calibrate" the user controls for their television through the use of a DVD player and a disc such as AVIA Guide to Home Theater, Video Essentials, Digital Video Essentials or Sound&Vision Home Theater Tune-Up.
* Less than 1% of the American public would consider spending the money required to have their television properly calibrated.
So, the typical consumer walks into Best Buy or Circuit City and they see a DVD or HD satellite channel playing on a big-screen LCD RPTV or a plasma monitor. And we're surprised they're blown away by the image quality and rave about how the picture is perfect?
In the land of the blind, the one-eyed man is king.
Here's my personal take on this -- or maybe I should say here's my personal take as an ISF calibrator...
On an objective basis, the black levels for LCD are very poor. The problem is that the general public has only a subjective view of what to expect for television picture quality. The percentages below represent my own rough estimates, but by and large I think these numbers are on the conservative side.
Consider:
* 99% of the American public has no reliable reference for video image quality. For decades everyone has been watching poorly designed and badly configured televisions that are displaying overly compressed NTSC cable or satellite feeds with highly changeable picture quality and inconsistent color, made worse by the fact that these vary not only from channel to channel but from one day to the next.
* A full 95% of the American public has no clue about the actual function of the brightness and contrast controls, never mind how to properly set color, tint or sharpness. Grayscale? It might as well be a Clairol commercial.
* Less than 75% of the American public has seen a DVD on anything larger than a 27-inch 4 x 3 screen. Does DVD look better than VHS on a 27-inch screen? No doubt. But in the absence of "black bars," I seriously doubt that in a controlled test more than 55 out of 100 viewers could distinguish between the VHS version of a movie from the DVD version of the same movie on a 27-inch screen.
* In an incredibly short period of time, at least 50% of the American public has come to believe that plasma displays are the pinnacle of television image quality.
* Less than 25% of the American public has seen HD in any form prior to visiting a Best Buy or Circuit City, where the quality of those HD images is questionable for many reasons, including overtaxed distribution systems, poor cabling, and harsh and uncontrolled lighting.
* Less than 5% of the American public is aware of the availability of tools to "self-calibrate" the user controls for their television through the use of a DVD player and a disc such as AVIA Guide to Home Theater, Video Essentials, Digital Video Essentials or Sound&Vision Home Theater Tune-Up.
* Less than 1% of the American public would consider spending the money required to have their television properly calibrated.
So, the typical consumer walks into Best Buy or Circuit City and they see a DVD or HD satellite channel playing on a big-screen LCD RPTV or a plasma monitor. And we're surprised they're blown away by the image quality and rave about how the picture is perfect?
In the land of the blind, the one-eyed man is king.