It may have beaten out HD-DVD in the bloody battle to be the high definition optical drive standard, but in the roughly year and a half since the format wars ended, Blu-ray DVD has yet to gain any real traction in the desktop computer realm. Indeed, Apple has done its best to downplay the relevance of any kind of optical drive in this new world of streaming media--the MacBook Air ships without an internal optical drive, its DVD Studio Pro application has been almost totally ignored in the last two Final Cut Studio releases, and the company provides no way of playing movies released on Blu-ray on Macs running OS X.