The Times They Are A-Changing: Hisense Buys Toshiba’s TV Business
Hisense just expanded its global television empire by acquiring Toshiba's TV business unit for 12.9 billion Japanese Yen. The deal grants Hisense 95% of Toshiba Visual Solutions, two Japanese factories, hundreds of R&D engineers, and a 40-year license to use the Toshiba brand across Europe, Southeast Asia, and beyond. Combined with its existing Sharp brand rights, Hisense now controls a formidable multi-brand strategy - and the implications for the global TV market run deeper than this announcement suggests.