CEA Announces Sale of One-Millionth DTV Product, Citing 158% Unit Sales Increase in Q1 2001
Summary
The Consumer Electronics Association announced the sale of the one-millionth DTV product on May 2, 2001, marking a major milestone in the U.S. digital television transition. First quarter 2001 DTV sales reached 234,558 units worth over $462 million, a 158 percent unit increase over the same period in 2000.
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One-Millionth DTV Product Sold
Sales Milestone Shows Consumers are Eagerly Adopting Digital Television Arlington, Va., May 2, 2001 - Demonstrating the strong momentum in the transition to digital television (DTV), the Consumer Electronics Association (CEA) announced today the sale of the one-millionth DTV product sold. The announcement comes on the heels of total first quarter sales of DTV products released by CEA President and CEO Gary Shapiro last week at NAB2001. Shapiro reported that sales of DTV sets and displays from manufacturers to dealers totaled 234,558 units, or dollar sales of more than $462 million, representing a unit increase of 158 percent over last year's first quarter results. "This one-millionth DTV product sales milestone coupled with strong first quarter 2001 figures illustrates that consumers have overwhelmingly embraced the digital experience, which brings spectacular high-quality video and audio as well as enhanced services to the consumer," said Shapiro. "CEA is committed to working with broadcasters, cable providers and all other interested parties to ensure continued success in the transition to DTV and we look forward to celebrating the next millionth DTV product sale." In just three short years television manufacturers have produced more than 250 models of DTV products and have enhanced their affordability even while improving the performance of these products. Today CEA reported additional DTV sales figures, which reflect the wide array of products available in the retail market: Percent of DTV Products Sold in Various Categories Direct-View 23% Projection 77% HD Capable 86% 16X9 32% 4X3 68% 49" & Under* 38% 50" - 54" 27% 55" - 59" 16% 60" & Over 20% * Including direct-view |
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