Movie Windows
The peak demand for a movie is during its theatrical release week. The level of willingness to pay for it is strongest then. This willingness decays rapidly falling to the lowest level of willingness. "I might rent it if I got nothing else to do and only then if I can't borrow it for free," is one example of low willingness.
This decay is in everyone and so is the greater or lesser willingness to pay for the movie. Whatever appeal was felt during its release time is different then what one feels after it has become old. If bad news also dogs the film then willingness disappears altogether and no price would attract the customer.
There are no windows in these "gap-lands". There is no institutionalized means for acquiring money during the time the public wants to give it to you. To resolve this waste a new idea about release windows needs to be established. The best move anyone can make who owns a copyright is to cause a financial transaction for that copyright as soon after the first release is done. I would start by thinking through the consequences of establishing a limited audience for a new window which opens ten days following the world premiere date of the movie. If you can make that work in your minds then you will have captured a great deal of sunlight.
HDTV fills a very important role. It provides the venue for an early release window plus it brings a theatrical-like experience in the home, thus not denigrating the product. OK, agreed, it is the home version of a theatrical experience. It cannot be THE theatrical experience. But it IS the HDTV experience.
Dale Cripps
This decay is in everyone and so is the greater or lesser willingness to pay for the movie. Whatever appeal was felt during its release time is different then what one feels after it has become old. If bad news also dogs the film then willingness disappears altogether and no price would attract the customer.
There are no windows in these "gap-lands". There is no institutionalized means for acquiring money during the time the public wants to give it to you. To resolve this waste a new idea about release windows needs to be established. The best move anyone can make who owns a copyright is to cause a financial transaction for that copyright as soon after the first release is done. I would start by thinking through the consequences of establishing a limited audience for a new window which opens ten days following the world premiere date of the movie. If you can make that work in your minds then you will have captured a great deal of sunlight.
HDTV fills a very important role. It provides the venue for an early release window plus it brings a theatrical-like experience in the home, thus not denigrating the product. OK, agreed, it is the home version of a theatrical experience. It cannot be THE theatrical experience. But it IS the HDTV experience.
Dale Cripps
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