Summary

Discovery HD Theater announced its first-ever national consumer promotion, the HD Father's Day Sweepstakes, running June 1–30, 2004, offering a grand prize trip for two to raise HDTV awareness during the Father's Day retail season. The network cited research showing HDTV sales spike around holidays and aimed to showcase HD benefits to consumers through the promotion.

Source document circa 2004 preserved as-is


    

                                                                                                 

DISCOVERY HD THEATERÔ OFFERS ITS FIRST-EVER NATIONAL CONSUMER PROMOTION WITH THE HD FATHER’S DAY SWEEPSTAKES

 

-- Promotion Designed to Grow HD Awareness During Busy Retail Season --

-- Grand Prizewinner Will Choose Among Three Outstanding “HD Worthy” Vacation Excursions --

 

Silver Spring, Md. -- Discovery HD TheaterÔ thinks that this FatherÂ’s Day, “Dear Old Dad” deserves the best.  The network announced today it will kick off its first-ever national consumer promotion, The HD FatherÂ’s Day Sweepstakes beginning June 1.  Affording one grand prizewinner a trip for two that brings the experience of high-definition to life, The HD FatherÂ’s Day Sweepstakes aims to raise awareness of and generate excitement for high-definition television during the busy retail season surrounding FatherÂ’s Day.

          

  “Research has shown that HDTV sales spike around special events such as the SuperbowlÔ, or holidays such as Christmas or FatherÂ’s Day,” said Clint Stinchcomb, senior vice president and general manager of Discovery HD Theater, Discovery Networks, U.S.  “Using Discovery HD Theater, we are providing an exciting promotion that showcases the benefits of HD to consumers in a tangible way. ”


The HD FatherÂ’s Day Sweepstakes starts on June 1 and runs through June 30, 2004.  Consumers can enter online to win at www.discovery.com/hd.  One lucky grand prizewinner will choose one trip for two among the following three “HD worthy” excursions: a high-performance racecar driving excursion in Australia; the unique challenge and beauty of golf at Pebble Beach Golf Course; or the tropical solitude on Peter Island in the British Virgin Islands.  Each trip also includes $5,000 in spending money.


On FatherÂ’s Day, Discovery HD Theater will feature a programming line-up aimed to please any dad with the premiere of AMERICAN CHOPPER and episode two of the four-part series, THE BLUE REALM, which dives deep to find secrets and unusual behavior of undersea animals.  Throughout the summer months, Discovery HD Theater will continue to expand its program offerings, nearing 1,000 hours of new high-definition programming by yearÂ’s end.


Discovery HD Theater™ is a 24-hour high-definition (HD) network from the creators of the Discovery Channel. Offering compelling real-world entertainment in virtually all categories of entertainment created by Discovery Networks, Discovery HD Theater showcases programming about adventure, nature, wildlife, science and technology, world culture and more — all designed to provide viewers with the highest-quality television experience available. Discovery HD Theater is available through DIRECTV, DISH Network, VOOM, and the majority of cable companies nationwide, including Time Warner Cable, Charter Communications, Cox Communications, Brighthouse Networks, Insight, Mediacom and numerous others.  Visit their network at www.discovery.com/hd.

 

 

2004