Selling TV By The Byte
Cable TV's slow death march is accelerating. Smaller operators like Cable One and Mediacom are hemorrhaging subscribers at double-digit rates, and analysts now question whether pay TV bundles are worth saving at all. As streaming reshapes how Americans consume content, major MSOs may soon pivot to pure broadband delivery - charging by the gigabyte rather than the channel. The shift is already underway, and the next decade could redefine how every household pays for television.