Zenith and Samsung Partner with CBS for Fourth Season of Primetime HDTV Programming
Summary
CBS Television announced a partnership with Zenith Electronics and Samsung Electronics America to broadcast all 18 primetime comedies and dramas in HDTV during the 2002–2003 season. This marked CBS's fourth consecutive year leading broadcast networks in HD primetime coverage, delivering an average of nearly 27 hours of HD programming per week.
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August 28, 2002
ZENITH AND SAMSUNG PARTNER WITH CBS TO DELIVER NETWORKS FOURTH SEASON OF PRIMETIME HDTV PROGRAMMING
Each Of CBSs 18 Primetime Dramas and Comedies To Be
Broadcast In Highest Definition Television Format
Fourth Consecutive Season CBS Has Broadcast Majority Of Primetime Schedule
In HD As Network Continues To Lead The Industry
NEW YORK, August 28, 2002 -- CBS Television announced today that it will offer all 18 of its primetime comedies and dramas in High Definition in the upcoming 2002-2003 television season. This is the fourth consecutive year CBS has broadcast the majority of its primetime schedule in HD, and the second season that it has offered all of its scripted entertainment series in the HD digital format.
Zenith Electronics Corporation has expanded its sponsorship presence in its second year as a CBS Primetime HD sponsor. Samsung Electronics America, which has a history of supporting HD broadcasts of movie nights and college sports, is a new CBS Primetime sponsor.
Together with selected CBS SUNDAY MOVIES, weekday broadcasts of the No. 1 daytime drama THE YOUNG AND THE RESTLESS and CBS Sports leading HD schedule, CBS will provide an average of nearly 27 hours of HD programming per week this fall, more than any other broadcast network.
"CBS is proud of its continuing leadership role in bringing HDTV to American viewers, in prime time, in sports and in daytime," said Martin D. Franks, Executive Vice President, CBS. "We are pleased to partner with Zenith and Samsung to make this transforming viewing experience possible for our growing High Definition audience."
"Zenith is proud to be CBSs lead primetime HDTV sponsor for the 2002-03 season. This alliance builds on CBS's leading role in HDTV programming and Zenith's HDTV technology leadership as developer of the U.S. digital television broadcast standard," said T.J. Lee, President and Chief Executive Officer of Zenith. "Sponsoring CBS HDTV programming continues to be an important component of our HDTV-centric advertising program."
"CBS is a leader in offering over-the-air HD digital broadcasts making them an ideal partner for Samsung," said D.J. OH, President and CEO for Samsung Electronics America. "Samsung is taking a leadership position in educating the public about HD benefits and making HD an affordable prospect for consumers with our direct view TV products and HD set-top box receivers."
New and returning series this fall on CBS that will be presented in HDTV are:
CBS PRIMETME HDTV SERIES DATE OF SEASON PREMIERE THE KING OF QUEENS Monday, Sept. 23 (8:00-8:30 PM) YES, DEAR Monday, Sept. 23 (8:30-9:00 PM) EVERYBODY LOVES RAYMOND Monday, Sept 23 (9:00-9:30 PM) STILL STANDING Monday, Sept 23 (9:30-10:00 PM) CSI: MIAMI Monday, Sept 23 (10:00-11:00 PM) JAG Tuesday Sept. 24 (8:00-9:00 PM) THE GUARDIAN Tuesday, Sept. 24 (9:00-10:00 PM) PRESIDIO MED Tuesday, Sept. 24 (10:00-11:00 PM) CSI: CRIME SCENE INVESTIGATION Thursday, Sept. 26 (9:00-10:00 PM) WITHOUT A TRACE Thursday, Sept. 26 (10:00-11:00 PM) HACK Friday, Sept. 27 (9:00-10:00 PM) ROBBERY HOMICIDE DIVISION Friday, Sept. 27 (10:00-11:00 PM) TOUCHED BY AN ANGEL Saturday, Sept. 28 (8:00-9:00 PM) THE DISTRICT Saturday, Sept 28 (9:00-10:00 PM) THE AGENCY Sunday, Sept. 28 (10:00-11:00 PM JUDGING AMY Tuesday, Oct 1 (10:00-11:00 PM) BRAM & ALICE Sunday, Oct 6 (8:00-8:30 PM) BECKER Sunday, Oct 6 (8:30-9:00 PM) (all times ET/PT) Eighty-three of CBSs owned and affiliated stations are currently broadcasting in digital, covering approximately 72 percent of the nation. By the end of 2002, CBS expects to be transmitting digital programming across more than 100 owned and affiliated stations, reaching well over 83 percent of the country.
CBS began presenting the overwhelming majority of its primetime lineup in high definition during the 1999-2000 television season. For the last three years, CBS has also produced the NCAA Mens Basketball Final Four and Championship Games in HD as well as The Masters Golf tournament in HDTV. Just last week, CBS announced that for the fourth consecutive year it would broadcast the upcoming US Open Tennis Tournament in HD. In June 2001, CBS commenced daily weekday HD broadcasts of televisions leading daytime drama "The Young and the Restless."
CBS Television is comprised of the CBS Television Network -- with more than 200 owned and affiliated stations reaching virtually every television home in the United States; the Network's programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.
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