Large-Size TV Market: Consumers Prefer to Full-HD Clearly

Consumers prefer a 46-inch full HD LCD TV rather than a 50-inch HD PDP TV, according to the latest survey data.


While the full HD TV market is continuing to flourish, led by large sizes, Displaybank (CEO Peter Kwon, www.displaybank.com ), a display market research institute, has surveyed on the preference of 46-inch full HD LCD TV and 50-inch HF PDP TV targeting 673 website visitors, highlighting the fact that 65.8%, more than half the respondents, nominated 46-inch full HD LCD TVs. 46-inch Full-HD LCD TV and 50-inch HD PDP TV Preference Survey The survey also proposes a gap between the two devices (46-inch full HD LCD TV: 3.2 million won or $3,430.80, 50-inch HD PDP TV: 2.5 million won or $2,680.53), and as a result, 47.8% of the respondents still prefers to the 46-inch full HD LCD TV despite the price differential. This seems to be attributable to the aggressive marketing activities for LCD TVs and consumer's recognition of a premium on the full HD TV to a certain extent. 46-inch Full-HD LCD TV and 50-inch HD PDP TV Preference Survey In addition, the survey on the price premium for a full HD TV reveals that 52.8% of the respondents said that a full HD TV has a 10% to 20% higher price premium than a HD TV, proving consumers' preference to a 46-inch full HD LCD TV. HD TV vs. Full-HD TV Price Premium The survey result seems to be an important analysis data for product roadmaps and marketing activities of TV vendors and distributors. ________________________________ Displaybank has implemented regular consumer researches in the field of displays and reported the result. For customers who desire to have a further detailed consumer research, an extra tailored consulting is also provided. Displaybank's consumer research is more specific and more specialized than any rival research firms by using a wide range of worldwide networks of industry knowledge and 90,000 specialized panels. 46-inch Full-HD LCD TV vs. 50-inch HD PDP TV What are Complaints of LCD TV users? What is Appropriate Price for 26-inch Wide Monitor? What is the Limit Size for Personal Monitors? What is the Price Point where 40-inch Range LED LCD TVs are Reasonable to be Accepted? When will 30-inch Range OLED TV Hit the Market? Who are Potential Customers of 26-inch Wide LCD Monitor? Kristy Oh (Korea) - Tel :+82.31.704.7188 (#132) - Fax :+82.31.704.7187 - Inquires : [email protected] David Yu (China) - Reports Inquires : [email protected] - Tel :+86.137.6114.3581 Noriko Ishida (Japan) - Reports Inquires : [email protected] - Tel : +81-45-670-7114, Fax : +81-45-670-7001 Sue Chung (U.S & Europe) - Inquires : [email protected] - Tel :+1.408.366.1448