HDTV Magazine
Welcome, Anonymous  •  Sign In  •  Register  •  Help

Sony 11-inch OLED of 2008In this previous article about CES I promised to cover in more detail OLED (Organic Light Emitting Diode) for television, and similar technologies shown at CES 2012, even those that actually do not use the classic RGB emissive OLED display method, this article covers that subject. I will cover 4K, 3D4K, and 8K of CES 2012 in later articles.

As you may be aware OLED is not a new technology, nor are the other competitors such as Toshiba/Canon’s SED 1999-2007 (p.47 of 2005 HDTV Technology Review), and NED/FED (p.39-44 of 2006 HDTV Review). All ED technologies were reviewed again on Chapter 5 (p.40-53) of 2007 HDTV Review (354 pages mammoth, be patient downloading), all free. OLED is the survivor.

You may remember that back in CES 2007 Sony demoed a 27-inch 1080p OLED, and in CES 2008 Sony debuted their XEL-1, an 11-inch $2500 OLED that was introduced more as a technology proof-of-concept than a consumer TV. It claimed 30,000 hours of life and was later discontinued in 2010. It was reported for its RGB material to actually have a shorter life, which changed the color of the image as the sub-pixels aged unevenly.

Samsung also announced the introduction of a 31-inch prototype at CES 2008 that claimed 35,000 hours of life and announced plans to mass-produce 14-inch screens in 2008, and also promised a 42-inch by 2010, but in December 2008 the company said “Samsung will not bring OLED TVs to market anytime soon because the technology is currently considered too expensive”.

Later in 2009, Kodak, credited to have developed OLED in the 1970s, announced that it was selling its OLED business to LG, who announced plans to develop OLED TVs while showing a 15-inch set, which plans? A 20-inch+ in 2010, 30-inch+ in 2011, and 40-inch+ in 2012 with the goal to be priced similarly than LCD by 2016. Judging by CES of January 2012 it appears LG and Samsung have done better than what their crystal balls said.

At CES 2012 two large OLED panels were demoed and announced to be available in the second half of 2012, a 55-inches RGB OLED by Samsung, and a similar size White OLED with color filters by LG, with a rumored price range between $5k and $10K, although LG just announced the set will be released earlier than planned and at a price just below $8K. Is that expensive for OLED? Absolutely not, considering Sharp’s Elite LCD ranges $6-8K, for an LCD, nice picture for an LCD, but is just an LCD, so, if I justify spending that money on a TV, I prefer to sign a check for an OLED (or a plasma) rather than an LCD.


LG's 55-inches "White" OLEDLG Display is full of surprises. At CES 2011the company decided to declare an ad war to the active-shutter 3DTV technology (and unfortunately to the companies as well) and concentrate in passive 3D LCD with Film Patterned Retarder (FPR, at half resolution per eye), while Sony, Panasonic, Samsung, JVC, and many others were all doing active-shutter 3D TVs and projectors at full resolution per eye (which manufacture 90% of the 3D models available in the market, according to 3D University as of Oct 31, 2011).

Then, at CES 2012 LG introduced their 4K version of the FPR 3D panel, which by having the double of vertical resolution (2196)now (thankfully) displays 3D as 1080p per eye, how did it look to me? That is for the next article.

LG also introduced a different approach of OLED, a WOLED 55-inch panel, weighting only 16.5 lbs (not a typo), is only 4mm thin (not a typo either), claims 100,000,000:1 contrast ratio (if anyone can measure that, deep in space), claims less than 0.1 microseconds refresh rate, and has a Triple XD engine that drives the picture with Dynamic Color Enhancer, a Contrast Optimizer, and a Resolution Upscaler. Not surprisingly, it displayed a stunning image, like Samsung did as well (down below).

Credit: CNET – OLED Introduction at CESI am crushed by journalists with cameras that cost more than the TV, in front of LG’s OLED on press day, I was more interested in analyzing the image than in taking a picture, reason by which you may be reading this. How did I get to the front row, viewing straight to the set with no one in front of me? Patience, anticipation,and lots of muscles in my back to hold the avalanche, although that did not work that well when the 153,000 people arrived when CES opened the following day, the photo above was a piece of cake compared to that.

As expected, LG’s press conference at CES provided only the highlights. The personal discussions with other colleagues were more technically productive and I found out we all got the same “I do not know” responses from LG and still left unanswered questions like:

Pen Tile pixel structureHow exactly the panel uses the white sub-pixels with the filters, and what that means for voltage, light output, picture quality, pricing, angle of view, scalability to higher sizes and resolution, manufacturing, and longevity compared to RGB OLED, especially the known aging problem of the blue sub-pixel? Does the panel also use the W sub-pixel like the Pen Tile technology in smaller LCD devices? (graph)

Pen Tile? I rather have Real Marble

LCD, as a transmissive display technology, uses the white sub-pixel PenTile technology in smaller/portable devices for a higher aperture ratio to increase the overall transmissivity of the LCD panel, saving energy while getting the brighter image needed by a portable device outdoors.

The AM/OLED technology for small devices rather uses RGBG PenTile, the extra G sub-pixel helps decrease current density and still obtain improved brightness without damaging the organic layers of the panel, making them last much longer than they did a few years ago, which favors cost, and panel application for prolonged viewing purposes.

Before CES the appearance was that LG’s implementation of WOLED did not implement Pen Tile as above, and it was confirmed when at CES LG declared: “we use all white OLED sub-pixels with an RGB color filter”. The “why” was not explained at CES, but LG provided a bit more of information after CES (further down).

Let us think about this for a minute: A light source (white OLED rather than LEDs) that still uses filters at front to produce the colors? Sounds familiar? What kind of “emissive OLED” is that when the colored light is actually not emitted by a pixel at front? WOLED appears to be another “transmissive” technology with local dimming but using OLED as light source at the sub-pixel level, rather than edge, top, or multi-zone LEDs. So regardless if the WOLED may not look as emissive as RGB OLED it controls black at the pixel level and the image looks stunning, and for most consumers, that is what it counts, a great image.

Cannon/Toshiba SED effort shown at CES 2006 with a 37" panel, planning for a 55"I had the chance to view the OLEDs several times in 5 days and to compare LG’s 55” W-OLED (55EM9600) with Samsung’s 55” Super OLED (no model # and no specifications, even as of March 1st), and with SONY’s 55” Crystal LED panel, although this panel actually uses miniature LEDs for the RGB sub-pixels and it is only a prototype with no availability announcements (covered below).

Samsung OLED emissive and LG WOLED (not so emissive) technology showed stunning images that were obviously better than plasma’s emissive technology of today and the defunct SED (Canon/Toshiba effort shown at CES 2006, photo), and I quote from my 2006 HDTV Technology Review:

Canon demonstrated their SED technology (in partnership with Toshiba), on the right is the 37” prototype panel shown at CES. Canon said that the first unit will be a 55” 1080p model (which will become available in Japan next year), they do not know price, nor date of availability yet, only size. It will have a life cycle of about 30,000 hrs (similar to CRT they said). Canon and Toshiba will be selling similar models under their brand names.”

However, stunning does not necessarily equate to a pleasant image for prolonged viewing, and I cover that subject down below as well.

Tim Alessi, Director of New Product Development of LG Electronics U.S.A., Inc (his position then, he recently transferred to another CE company), claimed their “white” OLED has a natural image, ultimate lightweight design, widest color gamut, widest viewing angle, deepest black levels, and would be suited with 3D FPR’s LG Cinema (at half resolution per eye as their current LCDs).

At CES LG did not provide commitment assurance to any plans to manufacture a 4K OLED, although they admitted 4K appears to be a natural progression of the technology. OLED’s availability was announced to be expected by the 3rd quarter of 2012 in the US, although LG said its production did not start yet (at CES time). No pricing was announced, but earlier rumors of “between $5K and $10K” were spread again (but as mentioned earlier, LG recently announced an <$8k price). LG said there were no plans for other sizes other than the 55 inches panel shown at CES.

However, after CES LG provided more insight as to why they chose the WOLED design of white OLEDs with color filters (and no mask) over Samsung’s RGB OLED technology (that typically uses a mask that complicates construction). LG said it is easier to manufacture and scale to other sizes and resolutions (like 4K), and its image quality has improved color reproduction, while the filters do not affect the viewing angle. LG added that is highly expected for the panel to have long life, and be more energy efficient than LCD and plasma.

When LG announced that 50% of LG’s 2012 LCD models will be suited with LG Cinema 3D (passive FPR) and Smart TV, they said they have 18,000 engineers and scientists around the world, but LG did not disclose how many of those engineers and scientists are actually working on OLED.

Sony Crystal LEDs Prototype Panel

The panel was demoed in two environments, one (shown in the photo) standing alone and flanked by two Sony staff to protect it from people getting too close, and another Crystal demo was in a dark booth with Sony’s top-of-the-line LCD of similar size, both displaying side-by-side the same trailers simultaneously.

The Sony person at this booth provided a bit more information about the product, but I was surprised he did not notice (or did not want to admit) the image problems I detected on the Crystal when I described the issues to him.

When I saw the demo in a rush at press day I noticed the overall pop and higher color saturation, but did not notice that some colors exceeded the boundaries of the edges of objects, especially the red.

Crystal panel by SonyThe white Sony logo shown at the beginning of the demo trailer was correctly displayed in white by the LCD but was displayed in pink by the Crystal.

A sand-color wall on the boat clip showed correctly in the LCD but showed as a reddish/pink wall on the Crystal.

The reds on the braking lights of cars showed over-saturated in the Crystal exceeding the edges of the rear light-assembly of the cars, and bleeding over the car’s body.

A pedestrian street under the shadows of trees receiving sun light accents of green over the street’s dirt color, was correctly depicted in the LCD, but showed pink on the Crystal; yes, a pink dirt-street.

I am not a fan of LCD, I always considered LCD of inferior image quality compared to plasma, but this demo actually made the LCD panel show more natural colors and accurate saturation than the Crystal, and the ironic part was that this demo was supposed to show exactly the opposite to highlight the beauty of the prototype.

Perhaps the reason was lack of ISF calibration, but all the content in the Crystal appeared to have excessive red push. Again, this is just a prototype and I hope a production unit will be better, if ever released.

The following are some specs provided by Sony about this prototype:

The “Crystal LED Display” is a self-emitting display that uses Sony’s unique methods to mount ultra-fine LEDs in each of the Red-Green-Blue (RGB) colors, equivalent to the number of pixels (approximately six-million LEDs for Full HD). The RGB LED light source is mounted directly on the front of the display, dramatically improving the light use efficiency. This results in images with strikingly higher contrast (in both light and dark environments), wider color gamut, superb video image response time, and wider viewing angles when compared to existing LCD and plasma displays, with low power consumption. Furthermore, due to the display’s structure and manufacturing processes, the “Crystal LED Display” is also ideal for large screens.

Sony's Crystal LED Display PrototypeCompared to existing LCD displays, the 55-inch prototype exhibited at CES is boasting approximately 3.5 times higher contrast in light environment, approximately 1.4 times wider color gamut, and approximately 10 times faster video image response time (all values based on current Sony models). Sony envisages a wide range of applications for its “Crystal LED Display,” ranging from professional to consumer use. Parallel to its continued development and commercialization of organic light emitting diode (OLED) displays, Sony will work conscientiously to bring the “Crystal LED Display” to market.

Main specifications of the prototype

Panel size: 55-inch

Number of pixels: 1,920 x 1,080 x RGB (Full HD: uses approx. 2 million each of RGB LEDs,

a total of around 6 million LEDs)

Display elements: RGB LEDs

Frame rate: 120Hz

Brightness: Approximately 400 cd/m2

Viewing angle: Approximately 180 degrees

Contrast (dark environment): More than measurable limit values

Color gamut: More than 100% compared to NTSC (xy)

Power consumption (panel module): Under approximately 70W*2

I hope Sony would eventually come to the market with this set, or with an OLED set, to compete with the quality shown by Samsung and LG at CES, and I wish Sony the best on that endeavor.

Samsung Super OLED panel

Samsung 55-inches Super OLEDI met with Mr. Michael N. Wood, Senior Manager Product Quality Assurance, Samsung Electronics America, Inc. who gave me a walk-thru of the new hi-end video products Samsung was introducing at CES. I was particularly interested in technical details of their Super OLED, which I was able to view many times throughout my 5 days of exhibitors CES.

In all honesty, the set was as stunning as LG’s, but had no model # and no specs other than 1080p with active-shutter 3D technology, which could be used for two viewers seeing two different HD images simultaneously with their 3D glasses using time sequential 3D, also demoed. As of yesterday, when I contacted again Michael at Samsung, additional specs were still not available but I was offered to receive as soon as they are available.

Why Super? For starters, it was the only true RGB emissive OLED, and I add another super, 3D will be active-shutter with full 1080p resolution per eye with OLED quality. In my opinion having a panel of this quality would be a waste with half-resolution 3D passive FPR, as LG implements on their WOLED panel, but hey! The 3D glasses are cheap! (An important feature that may make you choose a $5/8/10K hi-end OLED panel, if you catch my drift)

Out of the Blue

It has been known that the blue sub-pixel in OLED typically ages sooner compared to the red and green sub-pixels. Thru the years the blue sub-pixel longevity (to reach half-life brightness) improved from just a few thousand hours to 25,000 hours the last time I researched the subject, while the red and green OLED sub-pixels last several times that number of hours. The effect: mixing a degraded blue with normal red/green produces unwanted color balance.

So my first question to Michael was: How long the blue longevity is now in your Super OLED?

Michael told me that Samsung found a way to double the longevity of the blue sub-pixel to now 50,000 hours, which makes the OLED panel last much longer than traditional RGB OLEDs are known to last (which equates to 34 years of 4 hours per day of viewing, or less years if you sleep with the TV on, just to claim that its life is still too short and that is the reason you are not buying it).

Samsung's 55-inches OLEDsAnd now we came to the subject title: Which OLED was better?

Does it manner now?

It was not easy (or fair) to subjectively compare which image was better between Samsung’s OLED panel and LG’s WOLED, but after 5 days of repeated viewings I would say that although it was a very close call, I tend to like more Samsung’s OLED.

However, in all honesty, I noticed something in one of the images that raised a concern: when showing the clip with the yellow flower over the very black background the yellow of the flower was so over-saturated that exceeded the edges of the flower and spilled over the black background with a ¼ inch yellow halo around the flower, certainly making the edge less defined and the flower unnatural.

It was like a glowing effect that should not happen in a picture of a real flower with a black background, unless the content was actually recorded with that yellow halo to begin with, and the OLED was just displaying the image as it was.

I also saw the same effect in the computer generated objects shown over the black background, although the halo effect did not look that abnormal on those, knowing that it was a CGI of an unreal object and on CGI anything can happen.

In all fairness, some CGI images were also displayed in LG’s OLED, but I cannot say I noticed the same because I did not see the flower clip on LG’s.

What actually drives the Choice?

Regardless of which image I liked better, there are many other factors that may turn the tables on the choice for each person, for example:

a) Scalability to higher resolutions (4K) and to larger sizes. LG claims they can, and implied it would be difficult for Samsung, but Samsung did not cover the scalability subject yet,

b)3D preference of the viewer (passive/active), if it is passive that automatically points to LG, and vice verse,

c) Longevity of the organic material. LG’s white OLEDs claim to make the panel last much longer than Samsung’s RGB OLEDs, but check (f). However, would someone looking for this quality be concern with longevity beyond 10 years? Maybe in 3-5 years such person would change the set anyway, or move it to a secondary room for less viewing hours,

d) Measured picture quality considering that LG uses filters that are known to generally affect viewing angle, color, contrast, and brightness due to the extra color filter layer. This also applies to the extra FPR film layer for 3D, which may potentially affect the 2D image quality when the film may not be removed out of the 2D viewing. Samsung does not use FPR because the 3D is active-shutter,

e) Great whites may be shown with a dedicated (4th) W pixel in the LG, while Samsung’s may not be as white if the mixing of the RGB OLED sub-pixels does not render perfect whites, or may be degraded with time by an unbalanced mix of RGB sub-pixels due to inconsistent aging among them, also check (f),

f) Samsung’s blue sub-pixel may be subjected to unnecessary aging just to produce a white image compared to LGs dedicated W sub-pixel, unless LG obtains white light the same way by activating an RGB sandwich of OLEDs per sub-pixel, as claimed by CNET (with which I do not agree because LG clearly said they use white OLED sub-pixels with color filters). I asked LG to confirm CNET’s understanding.

So as you see it would not be fair for anyone to choose which OLED is better based on a subjective image evaluation of prototypes during a trade show viewing, the production models are not out until at least July and they can change by then, and reviewers from reliable publications did not yet have the chance to calibrate, evaluate picture quality, and do objective comparisons. I suspect that by the end of the third quarter we would be able to have feedback in all the areas above.

What is next?

I am looking forward to see OLED in the hands of consumers and reviewers in a few months. Regardless if it is a Samsung or an LG, I anticipate that an owner would probably feel the need to ISF calibrate the punch of the panel down to make its image less striking and more natural for prolonged viewing to avoid visual fatigue, especially in a dark environment.

Plasma will continue to be the highest quality image technology for the money for some time until OLED can take its place at reasonable pricing, and LCD will continue to be a lower image quality alternative that would still appeal to many consumers because of relatively low pricing and consumer and retailer inertia for LCD (and ignorance about image quality), although gradually experiencing a reduction in market share while OLED establishes itself in a variety of sizes at competitive prices, also in 4K and 4K3D.

Even with LG’s and Samsung’s great demo introductions and short-term timetables, some industry spectators that closely followed SED, FED, NED and OLED steps throughout the years may still say: “I have seen so many prototype demos and claims that I would believe OLED to be ready when I see it in Best Buy with a price tag”.

It appears this time may be different because the announcements are not any more “we will have ZZZ vaporware technology by year XXXX”. The manufacturers are rather announcing availability by the 2nd/ 3rd quarter as they customarily announce their new TV lines every year. Additionally, since two of the largest companies are competing for the privilege to be first and better we should all win in 2012.

Stay tuned for 4K, 3D4K and 8K, which is not just about “not seeing pixel structure”, as some 4K naysayers say.

Posted by Rodolfo La Maestra, April 13, 2012 7:17 AM

More in Category: OLED HDTVs

About Rodolfo La Maestra

Rodolfo La Maestra is the Senior Technical Director of UHDTV Magazine and HDTV Magazine and participated in the HDTV vision since the late 1980's. In the late 1990's, he began tracking and reviewing HDTV consumer equipment, and authored the annual HDTV Technology Review report, tutorials, and educative articles for HDTV Magazine, DVDetc and HDTVetc  magazines, Veritas et Visus Newsletter, Display Search, and served as technical consultant/editor for the "Reference Guide" and the "HDTV Glossary of Terms" for HDTVetc and HDTV Magazines.  In 2004, he began recording a weekly HDTV technology program for MD Cable television, which by 2006 reached the rating of second most viewed.

Rodolfo's background encompasses Electronic Engineering, Computer Science, and Audio and Video Electronics, with over 4,700 hours of professional training, a BS in Computer and Information Systems, and thirty+ professional and post-graduate certifications, some from MIT, American, and George Washington Universities.  Rodolfo was also Computer Science professor in five institutions between 1966-1973 in Argentina, regarding IBM, Burroughs, and Honeywell mainframe computers.  After 38 years of computer systems career, Rodolfo retired in 2003 as Chief of Systems Development from the Inter-American Development Bank directing sixty+ software-development computer professionals, supporting member countries in north/central/south America.

In parallel, from 1998 he helped the public with his other career of audio/video electronics, which started with hi-end audio in the early 60’s and merged with Home Theater video, multichannel audio
, HD, 3D and UHDTV. When HDTV started airing in November 1998, and later followed by 3DTV and 4K UHDTV, he realized that the technology as implemented would overwhelm consumers due to its complexity, and it certainly does even today, and launched his mission of educating and helping consumers understand the complexity, the challenge, and the beauty of the technology pursuing better sound and image, so the public learn to appreciate it not just as another television.