HDTV Magazine
Welcome, Anonymous  •  Sign In  •  Register  •  Help

This article was revised after publication with new information from LG and Samsung as of June 10, 2012.

In this article I addressed the basic differences between LG and Samsung’s 55” OLED panels, which were announced to be released later this year. Before CES 2012 a price range between $8,000 and $10,000 was rumored to be the most likely for both sets. Some said that the OLEDs may be offered for even lower than that, venturing a $5,000 figure taken from a hat while the rabbit was sleeping, which I never thought OLED would be offered for that low price upon introduction in 2012.

Then DisplaySearch declared that they expected the price to be around $8,000, which I thought had its origins in LG thru company analyst contacts, reason by which I mentioned the $8,000 as sourced from LG on this article, but later LG declared that they have not announced such price and that actually the price was not yet determined. That was a few weeks ago.

Well, it appears the wait for the $ number is over for your calculator to be able to start cranking up how much your savings account (or the loan) will be hit for either OLED, at least in the thousands’ ball park.

According to the information below, $9,000 was the key number in the thousand range for both companies, but not anymore (read below).

Most consumers would probably use the calculator in crystal-ball mode to get an idea of long would they have to wait for a price that matches their budget, and keep the marriage, considering that the initial price would be at least $9,000 upon the 2012 introduction. Recently, Display Search also provided some estimates of how that price would go down over the years.

According to this article from Bloomberg Business Week of May 11, LG is planning to establish a “more than $9000” price, while according to this article sourced from Associated Press news from May 10, Samsung set their OLED price as $9,000 (but Samsung indicated to me that no pricing was set yet and that the $9,000 was an speculation), both to be available as planned later this year. Later this article estimated $10,000 for LG's OLED but did not confirm that the price originated from LG, and LG recently confirmed the number to be $10,000, that is if they can deliver the panel as planned considering the manufacturing problems they are having with the stability of its oxide backplane, and issue Samsung does not have.

Was the $10,000 far off from the previous estimates? No, but now the hopes for a lower figure are over, they both shot for the upper level of the initial estimates.

What we need now are detailed specs and for officially announced company plans for scalability in panel size and resolution, and also official statements about longevity (although Samsung already declared on this article that they found a way for the organic matter of their blue-sub-pixel to last an estimated 50,000 hrs to reach mid-life. And of course we also need actual lab tests and reviews from reputable (and independent) sources that properly calibrate the sets and take the right measurements, and hopefully compare them side-by-side with plasma and LCD/LED panels of similar size, so consumers can evaluate if the mix of those elements still justify his/her $9,000/$10,000.

Therefore, consider this article as a $ update of this previous article until further notice, or when the units are actually out.

As I did with HDTV and 3DTV even before they were introduced as technologies, I will continue coverage of OLED, 8K, and certainly 4K, of which I am planning a review of the recently introduced SONY 4K projector, and the 4K technology as well, to follow the mission I pursue in our magazine: image quality.

Posted by Rodolfo La Maestra, June 13, 2012 7:02 AM

More in Category: OLED HDTVs

About Rodolfo La Maestra

Rodolfo La Maestra is the Senior Technical Director of UHDTV Magazine and HDTV Magazine and participated in the HDTV vision since the late 1980's. In the late 1990's, he began tracking and reviewing HDTV consumer equipment, and authored the annual HDTV Technology Review report, tutorials, and educative articles for HDTV Magazine, DVDetc and HDTVetc  magazines, Veritas et Visus Newsletter, Display Search, and served as technical consultant/editor for the "Reference Guide" and the "HDTV Glossary of Terms" for HDTVetc and HDTV Magazines.  In 2004, he began recording a weekly HDTV technology program for MD Cable television, which by 2006 reached the rating of second most viewed.

Rodolfo's background encompasses Electronic Engineering, Computer Science, and Audio and Video Electronics, with over 4,700 hours of professional training, a BS in Computer and Information Systems, and thirty+ professional and post-graduate certifications, some from MIT, American, and George Washington Universities.  Rodolfo was also Computer Science professor in five institutions between 1966-1973 in Argentina, regarding IBM, Burroughs, and Honeywell mainframe computers.  After 38 years of computer systems career, Rodolfo retired in 2003 as Chief of Systems Development from the Inter-American Development Bank directing sixty+ software-development computer professionals, supporting member countries in north/central/south America.

In parallel, from 1998 he helped the public with his other career of audio/video electronics, which started with hi-end audio in the early 60’s and merged with Home Theater video, multichannel audio
, HD, 3D and UHDTV. When HDTV started airing in November 1998, and later followed by 3DTV and 4K UHDTV, he realized that the technology as implemented would overwhelm consumers due to its complexity, and it certainly does even today, and launched his mission of educating and helping consumers understand the complexity, the challenge, and the beauty of the technology pursuing better sound and image, so the public learn to appreciate it not just as another television.