Having just picked up an A30 for $115 at Circuit City (after the Toshiba announcement), I have absolutely no intention of purchasing a BR player for $400 that can't even measure up to HD-DVD specs. As others have said here, I'll use it as an upconverting player, while taking advantage of the over 400 HD titles out there,
Any future HD movies, I can usually get day-and-date on HD OnDemand. I already have numerous HD films archived on my DVR that are not on BR, from Welles' TOUCH OF EVIL to HARD DAYS NIGHT to DARK CITY to SIN CITY to the pseudo-doc AMERICAN CANNIBAL. This month the Tarantino/Rodrigues GRINDHOUSE films are being presented both in the individual expanded editions, as well as the original Theatrical version with the faux trailers, all in HD! All six STAR WARS films are also available in HD on cable.
With some people being able to utilize HD downloads as well (which may grow in upcoming months), there seems to be very little reason to get an over-priced BR player. Even if prices drop $100 for earlier profile-challenged machines, you're still paying more for something that isn't even up to HD-DVD specs and prices.
The tactics used by Warners and the home video community to eliminate choice leaves a very bad taste in my mouth as well. If HDM eventually does not perform as well as the industry hopes, they should point the finger at themselves for eliminating the best entry point for mass-adoption.

