RealD Announces Stereo3D Calculator App for iPhone, iTouch and iPad
LOS ANGELES, April 26 /PRNewswire/ -- RealD Inc., a leading 3D technology provider for cinema, home and professional applications, in association with FrameForge Previz Studio, a cutting-edge pre-visualization solution for professional filmmakers, announced today the availability of the RealD Professional Stereo3D Calculator app for iPhone, iTouch and iPad, a pre-production and on-set tool for filmmakers shooting in stereoscopic 3D. Designed for both seasoned stereographers and newcomers to stereo 3D production, this app saves time and budget by calculating parallax and separation to plan stereo 3D depth, helping a filmmaker determine an optimal camera rig, its settings and lens configuration. The RealD Professional Stereo3D Calculator is now available for download from iTunes for $299.99.
"Shooting in 3D is an art form, one that can be challenging not only for novices but experienced professionals as well given the calculations needed to create an effective and comfortable 3D visual," said Joshua Greer, President of RealD. "This Calculator takes away the guesswork involved in shooting in 3D, helping ensure the best configured rigs are in place for each shot and maximizing on-set efficiency."
The RealD Professional Stereo3D Calculator is an interactive tool for planning 3D film and video capture. Designed to work with any camera and stereo rig combinations, users can select the display size upon which the content will be shown, the camera, its lens or lenses, and customize the rig and camera capabilities and parameters. The Calculator factors together these settings and reports how subjects will look in 3D to assist in determining an optimal rig set-up for the desired 3D effects.
"Like our FrameForge Previz Studio software package, the goal is to deliver a tool that helps filmmakers shoot better stereo 3D by handling the complicated 3D calculations for them. With this app, a filmmaker can remain focused on creating powerful and compelling 3D instead of getting lost in the angles, geometry and optics behind it," added Ken Schafer, President and Lead Program Architect at Innoventive Software (FrameForge Previz Studio).
-- Parallax - know the depth of a shot by seeing the actual positive and
RealD Inc. is a leading global licensor of stereoscopic (three-dimensional), or 3D, technologies. RealD's extensive intellectual property portfolio enables a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Format, active and passive eyewear, and display and gaming technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content on high definition televisions, laptops and other displays. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover, heads-up displays for military jets and robotic medical procedures. For more information about RealD, please visit its website at www.reald.com
FrameForge Previz Studio is the industry leader in optically accurate desktop previsualization for the film and television industries. Created by San Diego-based Innoventive Software, LLC, the award-winning FrameForge Previz Studio software is available for both Mac and Windows, and has powered the productions of thousands of filmmakers worldwide, from Academy Award winning directors and ASC Cinematographers to the next breakout indie filmmaker. FrameForge's Stereo Edition leverages the optical power and accuracy of its predecessors while offering unparalleled ease and power for stereo 3D production needs. It has been quickly adopted by some of the world's top stereographers in addition to being selected by the Sony 3D Technology Center for their Stereographic Previsualization. www.frameforge3d.com
Stuart Voytilla (FrameForge)
Posted by Shane Sturgeon, April 26, 2010 9:48 PM
About Shane SturgeonShane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.