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LG Electronics Brings 3D Experience to Commercial Environments

As consumer desire for 3D entertainment grows, commercial spaces start looking at the business value of 3D experience

LAS VEGAS, June 9 /PRNewswire/ -- Highlighting that 3D entertainment is not exclusive to movie or home theater environments, LG Electronics is demonstrating its technology leadership with a 3D projector, 3D HDTVs and 3D gaming monitors this week at InfoComm 2010. With worldwide shipments of 3D TVs expected to rise to 78.1 million units by 2011 and an influx in 3D content from movies to gaming to digital advertising, 3D is no longer just a trend, rather it's a technology with staying power.

Demonstrating a broad commitment to the 3D category for both commercial and consumer applications, LG's product line is ahead of the curve in addressing broader business needs, from 3D monitors in healthcare environments to an enhanced entertainment experience for lodging and hospitality.

"Beyond the living room, the immersive experience of 3D video will help transform commercial display applications in the years ahead," said Dr. Nandhu Nandhakumar, senior vice president, advanced technology, LG Electronics USA, Inc. "As businesses explore how to leverage this technology to engage consumers and drive business, LG is creating products with the versatility to entertain and educate."

3D HDTV Evolution

LG Electronics, which already has introduced a Full LED 3D TV for consumers, plans to introduce 3D screens for the commercial landscape. Taking cues from its consumer counterparts, LG's commercial 3D TVs will blend a sleek design with 3D capabilities that will allow end users to enjoy 3D entertainment as if they were at the movies. While LG's consumer 3D technology works with active shutter glasses and an emitter built directly into the television, the commercial models will use passive glasses. With passive 3D technology commercial environments will have a lower cost per user while still providing a strong 3D viewing experience.

Going beyond HDTVs

LG's 3D projector (model CF3D) is a Full HD Single Lens Type 3D projector and provides a more life-like viewing experience. Featuring an amazing brightness rating of 2,500 ANSI-lumens and a high contrast ratio of 7,000:1, the 3D projector can be applied anywhere from lodging environments for special theater rooms to teaching environments. This model also features TruMotion 120Hz for smoother images - a technology previously only seen on flat panel HDTVs. Incorporating both Dual Engine and 3D Auto Picture Calibration technology, the CF3D offers superb color correction to help ensure images are displayed naturally.

For education or even healthcare environments looking to provide a more immersive teaching experience, LG also has a unique 3D LCD monitor which offers an extraordinary and interactive viewing experience with special glasses. Full HD 1920 x 1080 display resolution provides exception picture clarity while Tru-Surround HD, dual HDMI interfaces and 3 ms response times make this monitor a great way to capture the attention of any student.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $45 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG's "Life's Good" marketing theme. The LG Electronics USA Business Solutions division serves customers in the lodging and hospitality, digital signage, systems integration, healthcare, education, government and industrial markets. Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG Electronics USA Business Solutions delivers business-to-business technology solutions tailored to the particular needs of business environments. For more information, please visit www.LGSolutions.com.

*Viewing 3D video may cause discomfort. Visit www.lge.com for details. 3D glasses may be required and sold separately.

Source: LG Electronics USA, Inc.

Posted by Shane Sturgeon, June 9, 2010 2:55 PM

About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.