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Toshiba Enhances 3D Accessibility With Multiple 3D TV Technologies

Company Plans to Demonstrate Glasses-Free 3D TV and CEVO™ Engine Technology for First Time in U.S. at CES 2011


Toshiba UL610 Cinema Series 3D LED HDTVLAS VEGAS--(BUSINESS WIRE)--Toshiba's Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today announced its most advanced 3D LED TVs for 2011. Featuring exclusive CEVO Engine Technology that includes enhancements for 3D picture quality, the new LED TVs also boast new ultra-thin cosmetic designs with chrome trim that add a touch of elegance to any home décor. In addition, Toshiba plans to demonstrate its cutting edge Glasses Free 3D TV for the first time in the U.S. at CES.

"For 2011, Toshiba is incorporating the new CEVO Engine to create stunning 2D images, immersive 3D images and more advanced and interactive connectivity," said Scott Ramirez, Vice President of Product Marketing and Development. "CEVO takes 3D to the next level and to make sure it is available to everyone, we are offering it in both Dynamic – active – 3D and Natural – passive – 3D in a variety of screen sizes."

For 2011, Toshiba 3D models utilize the CEVO Engine, which includes three key 3D technologies that set Toshiba 3D apart:

  • TriVector™ 2D to 3D Conversion: With TriVector, consumers can watch all of their favorite 2D TV programming, 2D Blu-ray Discs®, and personal camcorder movies in high quality 3D. Consumers can even view their 2D digital still pictures in 3D and play their favorite 2D video games in 3D.
  • 3D Resolution+™: 3D Resolution+ technologyautomatically upconverts and sharpens 3D sources that are not native full HD – such as top/bottom or left/right formats – to create a consistently high quality 3D experience.
  • 3D Cross Talk Canceller: For Dynamic 3D models, 3D Cross Talk Canceller technology mitigates any cross talk ghosting to create the clearest possible dynamic 3D images.

To help expand consumer acceptance of 3D, Toshiba will be one of the first manufacturers to offer both Dynamic (Active) 3D and Natural (Passive) 3D series and will apply its CEVO engine to both 3D technologies.


Natural 3D

Toshiba's first Natural 3D LED TV, the TL515 Series, creates stunning 3D images using affordable polarized glasses, making it ideal for longer viewing periods and 3D gaming. The TL515 Series is ideal for consumers looking for a great 3D experience and a low total cost of ownership. Featuring a Black Brushed Aluminum look, the TVs feature a 1080p Full HD CineSpeed® Plus LED panel with Local Dimming for enhanced contrast and new 240Hz ClearScan™ technology for smoother motion.

The TL515 Series also features the ultimate in connectivity with built-in Wi-Fi® and Net TV with Yahoo!® Widgets, making it easy access online content and social networking sites. The TL515 Series will be available in 32-, 42-, 47-, 55- and 65-inch diagonal screen sizes, starting in March 2011.


Dynamic 3D

For the videophile that cannot compromise on picture quality in 2D or 3D, UL610 Cinema Series® TVs feature Toshiba's all new Full HD 1080p Quantum BLACK™ LED Panel with Fine Local Dimming and CrystalCoat™, which provide dramatic contrast for the deepest blacks, a faster response time and new CEVO-powered 480Hz ClearScan technology that enables an incredibly clear picture during fast motion. With active shutter glasses, the UL610 Cinema Series provides 1920x1080p Full HD 3D for images that truly jump off the screen.

The UL610 Cinema Series feature Toshiba's new Metal Blade Design with Illusion Stand and includes built-in Wi-Fi, Net TV with Yahoo! Widgets and a built-in sub-woofer speaker. The UL610 Cinema Series will be available in 46-, 55- and 65-inch diagonal screen sizes, and will be available in April 2011.


Glasses-Free 3D TV

In addition, at CES 2011, Toshiba will demonstrate its cutting-edge Glasses-Free 3D TV in 56-and 65-inch diagonal screen sizes. With glasses-free 3D TV, Toshiba liberates users from the need for glasses to experience immersive 3D content.

Toshiba plans to announce U.S. market availability and pricing for this innovative technology later this year.

Connect with Toshiba on Twitter at twitter.com/ToshibaTV and on Facebook at www.facebook.com/ToshibaHomeEntertainment.


About Toshiba America Information Systems, Inc. (TAIS)

Headquartered in Irvine, Calif., TAIS is comprised of four business units: Digital Products Division, Imaging Systems Division, Storage Device Division, and Telecommunication Systems Division. Together, these divisions provide mobile products and solutions, including industry-leading portable computers; televisions, TV/DVD Combination products, Blu-ray Disc and DVD products, and portable devices; imaging products for the security, medical and manufacturing markets; storage products for automotive, computer and consumer electronics applications; and IP business telephone systems with unified communications, collaboration and mobility applications. TAIS provides sales, marketing and services for its wide range of products in the United States and Latin America.

TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation. Toshiba Corporation is a world leader and innovator in high technology, a diversified manufacturer and marketer of advanced electronic and electrical products. These products span from information & communications systems; digital consumer products; electronic devices and components; as well as power systems including nuclear energy; industrial and social infrastructure systems; and home appliances. Toshiba was founded in 1875, and today operates a global network of more than 740 companies, with 204,000 employees worldwide and annual sales surpassing $68 billion (6.3 Trillion Yen). For more information on Toshiba visit www.toshiba.com.

© 2011 Toshiba America Information Systems, Inc. All product, service and company names are trademarks, registered trademarks or service marks of their respective owners. Information including without limitation product prices, specifications, availability, content of services, and contact information is subject to change without notice. All rights reserved.

Posted by Shane Sturgeon, January 6, 2011 4:55 PM

About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.