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LG Electronics Expands Consumer Preferred* LG CINEMA 3D Line With New Home Entertainment Packages

3D Entertainment Packages Include LG CINEMA 3D HDTV, 3D Blu-ray Disc Player, Four Pairs of Lightweight 3D Glasses

ENGLEWOOD CLIFFS, N.J., Aug. 4, 2011 /PRNewswire/ -- Following the release of study results showing that four out of five consumers prefer LG CINEMA 3D over Sony and Samsung active 3D televisions,* LG Electronics today launched two new LG CINEMA 3D entertainment packages, which include an LG CINEMA 3D HDTV, 3D Blu-ray Disc player and four pairs of LG's lightweight 3D glasses – all packed together in one box.

"As more and more people seek to bring the 3D viewing experience into their homes, LG is offering them an easy-to-buy and even easier-to-enjoy 3D home entertainment package," said Jay Vandenbree, senior vice president, home entertainment, LG Electronics USA. "Our LG CINEMA 3D entertainment packages are very attractive for retailers and consumers alike to bring the latest 3D movies and sporting events into your living room, delivering a theater-like, comfortable viewing experience and a superior 3D picture preferred by consumers."

The Total 3D Package

The attractively priced LG CINEMA 3D entertainment packages come with a 47- or 55-inch class (47.0- and 54.6-inch diagonals, respectively) LG CINEMA 3D HDTV, an LG 3D Blu-ray Disc™ player with the capabilities to play 3D Blu-ray Disc movies in Full HD 1080p picture quality, and four pairs of lightweight, battery-free LG CINEMA 3D glasses. The 3D Blu-ray Disc player is perfect for playing 3D or 2D Blu-ray and DVD movies, and also has the ability to upscale DVDs to near HD quality. In addition, the TV can convert 2D content to 3D for an endless supply of entertainment options.

LG's Next Generation 3D Technology

LG's CINEMA 3D enables consumers to recreate the 3D movie theater viewing experience in their homes with lightweight eyewear, crisp, bright images and wide-angle viewing. In third party 3D TV tests commissioned by LG, four out five people chose LG CINEMA 3D over Sony and Samsung TVs using active flicker 3D glasses*. In addition, more than three quarters of the respondents preferred LG CINEMA 3D for the immersive 3D experience, 3D effect, overall 3D picture quality and 3D glasses*.

Similar to the 3D glasses used in theaters, the LG CINEMA 3D polarized glasses do not have a battery and never need charging and since the glasses do not need to sync with an emitter, viewers can watch from wide angles in the room. The low cost of the eyewear also makes it easier to buy as many pairs as needed to host family and friends for a sporting event or 3D movie night. The Film Patterned Retarder (FPR) optimizes the separation of images for the left and right eye, which are then filtered through the glasses to give viewers a better 3D effect with minimal cross-talk. LG's 3D Light Boost, a thin film covering the screen, creates bright, crisp 3D images for a superior 3D viewing experience by helping to counteracting dimness that can occur with 3D content.

Superior Picture Quality

LED Plus with Local Dimming allows for deeper blacks and richer colors by providing even greater control of brightness through local dimming technology to deliver better contrast, amazing clarity and color detail, while TruMotion 120Hz technology brings extra sharp detail to even the fastest moving scenes, enabling consumers to view sports, video games and high-speed action with virtually no motion blur.

Picture Wizard II takes the guesswork out of picture adjustments providing easy self-calibration with on-screen reference points for key picture quality elements such as black level, color, tint, sharpness and backlight levels. Additionally, Intelligent Sensor automatically optimizes picture brightness to the lighting and color conditions in the room for a more enjoyable viewing experience.

Energy and Cost Efficient

ENERGY STAR® qualified – which for TVs means they save energy both in standby and active modes – LG's Smart Energy Saving Features, allow consumers to conserve money and energy. In addition to using about 30 percent less energy than non-Energy Star TV units, the LED Plus with Local Dimming feature of LG's CINEMA 3D also offers greater energy efficiency compared to conventional LCD TV offerings.

The LG CINEMA 3D entertainment package (model LW5300) will be available in August 2011 in 47- and 55-inch class screen sizes at manufacturer's suggested retail price of $1,399.99 and $1,899.99, respectively.

For more information, please visit www.LG.com .
For more information on the consumer survey, please visit:
http://www.LG.com/Cinema3D-research .

* Based on LG consumer perception study comparing overall 3D experience LG CINEMA 3D TV vs. Samsung and Sony active 3D TVs in factory default settings, May 2011. LG TV model 47LW5600 with model AG-F200 glasses; Samsung TV model UN46D6420 with model SSG-3100GB glasses; Sony TV model KDL-46EX723 with model TDGBR100/B glasses. Glasses claim is based on weight, comfort and overall preference among all participants surveyed.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG's "Life's Good" marketing theme. For more information, please visit www.lg.com .

** Designs, features and specifications subject to change without notice

*** For a small percentage of the population, the viewing of stereoscopic 3D video may cause discomfort such as dizziness or nausea. If you experience any of these symptoms, discontinue using the 3D functionality and contact your health care provider.

SOURCE LG Electronics USA

Posted by Shane Sturgeon, August 4, 2011 12:49 PM

About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.