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TWICE commissioned a survey about consumer opinion about 3DTV, and the results have some interesting highlights. A good place to start is the fact that about 78% of the respondents have seen at least one 3D movie in a cinema. This is interesting because nearly the identical 78% have never seen a 3DTV.

Now, nearly the same 78% of those who had seen a 3D movie were positive about the experience, but only 54% had positive comments about the 3DTV viewing experience. Only 54% of the total said that they would consider buying a 3DTV, but most of them figured it would be more than a year before they’d buy one. The three most common reasons for not getting a 3DTV were the need to buy additional items (41%), the cost (36%), and the lack of content (24%).

TWICE published the results under the headline “Consumers Know 3D But Need More Convincing”. My take on the results is a bit different; the consumers appear to be well-informed, and they are waiting for the prices to come down and the amount of available content to go up. I wouldn’t call that a need for convincing as much as this is the sign of a patient attitude. Aside from the early adopters, the value proposition just isn’t strong enough yet for the average consumer. I expect that we’re right on track for broader acceptance of 3DTV in late 2012 and into 2013.

Posted by Alfred Poor, August 25, 2010 6:00 AM

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About Alfred Poor

Alfred Poor is a well-known display industry expert, who writes the daily HDTV Almanac. He wrote for PC Magazine for more than 20 years, and now is focusing on the home entertainment and home networking markets.