According to a study just released by Boston, MA-based Strategy Analytics, seventeen percent of respondents “..believe that viewing 3DTV poses health risks to the eyes, and a further 55% aren’t sure.”
The study involved 2,000 respondents and the results were unveiled on August 24.
Here are a couple of interesting comments from the study. According to Ben Piper, Director of Strategy Analytics’ Multiplay Market Dynamics service, “…with 72% of the market either convinced of or unsure about potential 3DTV health and safety risks, the number one priority for 3DTV vendors and service providers needs to be messaging.”
Also, this: “While there is little published scientific evidence linking 3DTV and eye problems, anecdotal reports of eye strain, dizziness, headaches and nausea are common.”
Strategy Analytics will release more details of the study at the 2010 International Broadcasting Conference in Amsterdam.
Posted by Pete Putman, August 26, 2010 4:34 PM
About Pete PutmanPeter Putman is the president of ROAM Consulting L.L.C. His company provides training, marketing communications, and product testing/development services to manufacturers, dealers, and end-users of displays, display interfaces, and related products.
Pete edits and publishes HDTVexpert.com, a Web blog focused on digital TV, HDTV, and display technologies. He is also a columnist for Pro AV magazine, the leading trade publication for commercial AV systems integrators.