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Remember how I said that the price of the $200 active glasses would come down sooner or later? I was expecting that to come from the third-party vendors, but it looks as though the top brands are willing to make pre-emptive price cuts in order to increase 3DTV sales.

Samsung has announced that it will start providing two pairs of active glasses in the box with their entire 3DTV line-up. That’s certainly welcome news, but even better is the fact that they will offer additional pairs for less than $50 each.

There are lots of studies being reported about 3DTV sales in the U.S. and why (or why not) the technology is a major disappointment for the manufacturers and retailers. I still have not seen any evidence that contradicts my original opinion; the average consumer is not going to get a new 3DTV until there is compelling content. Even then, they will pay only a limited premium for the feature. I still expect that by the time 3D content reaches critical mass, competition will have driven the cost of 3D support in televisions down and it will become a standard feature on all major brand models, just as 120 Hz has for LCD HDTVs.

Posted by Alfred Poor, April 11, 2011 6:00 AM

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About Alfred Poor

Alfred Poor is a well-known display industry expert, who writes the daily HDTV Almanac. He wrote for PC Magazine for more than 20 years, and now is focusing on the home entertainment and home networking markets.